System to generate and set up an advertising campaign based on the insertion of advertising messages within an exchange of messages, and method to operate said system

• US 8,909,545 B2
• Filed: 12/10/2012
• Issued: 12/09/2014
• Est. Priority Date: 07/26/2007
• Status: Active Grant

• Current Assignee: Braintexter Incorporated
• Original Assignee: Braintexter Incorporated
• Inventors: Vieri, Riccardo
• Primary Examiner(s): Johnson, Gregory
• APPLICATION: US 20130103501A1
• Time in patent office: 729 Days
• Field of Search: 705/14.49, 705/14.58, 705/14.64, 705/14.66, 705/14.67, 705/14.68
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 10/107 Computer aided management of electronic mail electronic mail protocols H04L29/06; arrangements for user-to-user messaging in packet-switching networks, e.g. e-mail or instant messages, H04L41/00
• CPC Class Codes: G06Q 30/00 Commerce, e.g. shopping or e-commerce
• CPC Class Codes: G06Q 30/02 Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
• CPC Class Codes: G06Q 30/0251 Targeted advertisement
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method includes receiving message data at a server from a first remote device. The message data is associated with a message to a second remote device and includes text. The method includes parsing the message data to identify information associated with an advertisement of an advertisement campaign. The advertisement includes advertisement text and a graphical image that corresponds to a pre-recorded audio message. The method includes generating an audio file based on the message data, the advertisement text, and the pre-recorded audio message, and sending the audio file from the server to the second remote device.

Claims

1. A method, comprising:

receiving, message data at a server from a first remote device, the message data associated with a message to a second remote device, the message including text;

parsing, by at least one processor of the server, the message data to identify information associated with an advertisement of an advertisement campaign, wherein the advertisement includes advertisement text and a graphical image that corresponds to a pre-recorded audio message;

generating, by the at least one processor of the server, an audio file based on the message data, the advertisement text, and the pre-recorded audio message; and

sending the audio file from the server to the second remote device.

2. The method of claim 1, wherein the advertisement is identified based at least in part on a location of the second remote device.

3. The method of claim 2, further comprising replacing a first word included in the advertisement with a second word, wherein the second word is more effective for marketing purposes than the first word at the location.

4. The method of claim 2, wherein an intended recipient of the message is identified based on information received from a service provider, information from the first remote device, or any combination thereof.

5. The method of claim 4, further comprising generating a first text file including an advertisement portion and a message portion, wherein the advertisement portion includes the advertisement text and includes personal data of the intended recipient, and wherein the message portion is generated based on the message data.

6. The method of claim 5, further comprising sending the first text file to the second remote device.

7. The method of claim 1, wherein generating the audio file based on the message data and the advertisement text includes performing a text-to-speech conversion of at least a portion of the message data, at least a portion of the advertisement text, or a combination thereof.

8. The method of claim 1, further comprising:

receiving feedback related to the advertisement from the second remote device at the server;

providing the feedback to an advertiser.

9. The method of claim 8, wherein the feedback provided to the advertiser includes map information that indicates a geographical location of the second remote device.

10. A system, comprising:

a processor;

a message receiving module executable by the processor to receive message data from a first remote device, the message data associated with a message that includes text;

an advertisement module executable by the processor to parse the message data to identify information associated with an advertisement of an advertisement campaign, wherein the advertisement includes advertisement text and a graphical image that corresponds to a pre-recorded audio message;

an audio file generation module executable by the processor to;

generate audio data based on the message data and the advertisement text,

wherein the audio data is generated using text-to-speech conversion; and

integrate the pre-recorded audio message with the audio data to generate an audio file; and

a message delivery module executable by the processor to send the audio file that includes the pre-recorded audio message to a second remote device.

11. The system of claim 10, wherein the advertisement module is further executable by the processor to determine a location of the second remote device and wherein the advertisement is selected based at least in part on the location of the second remote device.

12. The system of claim 11, wherein the advertisement module is further executable by the processor to determine an internet connection speed of the second remote device, and wherein the message delivery module is further executable by the processor to determine whether to send a video file to the second remote device based on the internet connection speed of the second remote device.

13. The system of claim 10, wherein the advertisement module is further executable by the processor to detect a language associated with the message data.

14. The system of claim 13, wherein the text-to-speech module is further executable by the processor to create the audio file based on a voice associated with the language.

15. The system of claim 10, wherein the message receiving module is configured to communicate with the first remote device, the second remote device, or any combination thereof, via a short message service (SMS) network, an Internet Protocol (IP) network, a public switched telephone network (PSTN), a multimedia messaging service (MMS) network, or any combination thereof.

16. An apparatus comprising:

a processor;

a user input device;

a speaker;

a transmitter;

an antenna coupled to the transmitter; and

a memory comprising instructions that, when executed by the processor, cause the processor to;

receive an audio file from a server, wherein the server generates the audio file based on message data received at the server from a first remote device and based on an advertisement associated with an advertisement campaign, wherein the advertisement includes advertisement text and a graphical image that corresponds to a pre-recorded audio message, and wherein the server generates the audio file by performing a text-to-speech conversion of the advertisement text to generate audio data and integrating the pre-recorded audio message with the audio data; and

initiate playback of the audio file via the speaker.

17. The apparatus of claim 16, further comprising a rechargeable battery.

18. The apparatus of claim 16, wherein the message data is associated with a message that includes text, and wherein the memory further comprises instructions that, when executed by the processor, cause the processor to:

present the text included in the message, the advertisement text, or both at a display;

receive input via the user input device; and

transmit a message to the server via the transmitter and the antenna in response to the input, wherein the message is associated with a request for additional information associated with a product or service corresponding to the advertisement.

19. The apparatus of claim 16, wherein the memory further comprises instructions that, when executed by the processor, cause the processor to transmit a request to the server via the transmitter and the antenna in response to input received via the user input device, wherein the request corresponds to a request to receive additional advertisements from the server, wherein the additional advertisements are associated with an autoresponder cycle.

20. The apparatus of claim 19, wherein the memory further comprises instructions that, when executed by the processor, cause the processor to transmit a second request to the server via the transmitter and the antenna in response to second input received via the user input device, wherein the second request corresponds to a request to stop receiving the additional advertisements associated with the autoresponder cycle.