Creating a classifier model to determine whether a network user should be added to a list

• US 8,914,500 B1
• Filed: 05/21/2012
• Issued: 12/16/2014
• Est. Priority Date: 05/21/2012
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Liu, Jia, Bai, Yijian, Patil, Manojav, Ravichandran, Deepak, Jiampojamarn, Sittichai, Ponnekanti, Shankar
• Primary Examiner(s): Nguyen, Quang N
• Assistant Examiner(s): WOO, ANDREW M
• Application Number:
  US13/476,532
• Time in Patent Office: 939 Days
• Field of Search: 709/223, 709/224
• US Class Current: 709/224
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A computerized method of creating a classifier model to determine whether a network user should be added to a list of similar network users. A first list of network users, a second list of network users who are not on the first list of network users and characteristic data associated with the network users'"'"' network activity are received. A time period is designated. A first category of network activities performed by a network user on the first list within the designated time period is identified. A second category of network activities performed at any time by network users on the second list is identified. A third category of network activities performed by network users on the first list at a time outside of the designated time period is identified. The classifier model is generated based on the first, second and third categories of network activities.

Claims

1. A computerized method of creating a classifier model, the method comprising:

receiving, at a processing circuit, a first list of network device identifiers and a second list of network device identifiers that are not on the first list of network device identifiers, the first list of network device identifiers including data characteristic of network activity performed at a device associated with the network device identifier including a time period at which a network activity was performed;

designating, by the processing circuit, a time period of interest to the classifier model;

identifying, by the processing circuit, a first category of network activities that includes at least one network activity performed by a device associated with a network device identifier on the first list of network device identifiers within the designated time period;

identifying, by the processing circuit, a second category of network activities that includes at least one network activity performed at any time period by network device identifiers on the second list of network device identifiers;

identifying, by the processing circuit, a third category of network activities that includes at least one network activity performed by network device identifiers on the first list of network device identifiers at a time outside of the designated time period, the second category of network activities and the third category of network activities represent examples of data characteristic of network activity performed at a device associated with a network device identifier that should not be added to the list of similar network device identifiers;

generating, by the processing circuit, the classifier model based on the first, second and third categories of network activities; and

adding, by the processing circuit, a second network device identifier to a list of similar network device identifiers based on the generated classifier model, the list of similar network device identifiers comprising network device identifiers that are not on the first list of network device identifiers.

2. The method of claim 1, wherein the first category of network activities represents examples of data characteristic of network activity performed at a device associated with a network device identifier that should be added to the list of similar network device identifiers.

3. The method of claim 1, wherein the designated time period is between fifteen minutes before a network device on the first list of network device identifiers was added to the first list of network device identifiers and five minutes after the network device identifier on the first list of network device identifiers was added to the first list of network device identifiers.

4. The method of claim 1, further comprising using the classifier model to generate the list of similar network device identifiers, the list of similar network device identifiers comprising network device identifiers that are not on the first list of network device identifiers.

5. The method of claim 4, further comprising generating display data configured to display at least one of the first list of network device identifiers, the second list of network device identifiers, the first category of network activities, the second category of network activities, the third category of network activities and the list of similar network device identifiers on a user interface.

6. The method of claim 1, wherein the first list of network device identifiers is provided by a content provider.

7. A computerized method of creating a classifier model, the method comprising:

receiving, at a processing circuit, a first list of network device identifiers and a second list of network device identifiers that are not on the first list of network device identifiers, the first list of network device identifiers including data characteristic of network activity performed at a device associated with the network device identifier including a time period at which a network activity was performed;

designating, by the processing circuit, a time period of interest to the classifier model;

identifying, by the processing circuit, a first category of network activities that includes at least one network activity performed by a device associated with a network device identifier on the first list of network device identifiers within the designated time period;

identifying, by the processing circuit, a second category of network activities that includes at least one network activity performed at any time period by network devices associated with network device identifiers on the second list of network device identifiers, the second category of network activities represents examples of data characteristic of network activity performed at a device associated with a network device identifier that should not be added to the list of similar network device identifiers;

generating the classifier model based on the first and second categories of network activities; and

adding, by the processing circuit, a second network device identifier to a list of similar network device identifiers based on the generated classifier model, the list of similar network device identifiers comprising network device identifiers that are not on the first list of network device identifiers.

8. The method of claim 7, wherein the first category of network activities represents examples of data characteristic of network activity performed at a device associated with a network device identifier that should be added to the list of similar network device identifiers.

9. The method of claim 7, wherein the designated time period is between fifteen minutes before a network device on the first list of network device identifiers was added to the first list of network device identifiers and five minutes after the network device identifier on the first list of network device identifiers was added to the first list of network device identifiers.

10. The method of claim 7, further comprising using the classifier model to generate the list of similar network device identifiers, the list of similar network device identifiers comprising network device identifiers that are not on the first list of network device identifiers.

11. The method of claim 10, further comprising generating display data configured to display at least one of the first list of network device identifiers, the second list of network device identifiers, the first category of network activities, the second category of network activities and the list of similar network device identifiers on a user interface.

12. The method of claim 7, wherein the first list of network device identifiers is provided by a content provider.

13. A computerized method of creating a classifier model, the method comprising:

receiving, at a processing circuit, a first list of network device identifiers and a second list of network device identifiers that are not on the first list of network device identifiers, the first list of network user identifiers including data characteristic of network activity performed at a device associated with the network device identifier including a time period at which a network activity was performed;

designating, by the processing circuit, a time period of interest to the classifier model;

identifying, by the processing circuit, a first category of network activities that includes at least one network activity performed by a device associated with a network device identifier on the first list of network device identifiers within the designated time period;

identifying, by the processing circuit, a second category of network activities that includes at least one network activity performed by network devices associated with network device identifiers on the first list of network device identifiers at a time outside of the designated time period, the second category of network activities represents examples of data characteristic of network activity performed at a device associated with a network device identifier that should not be added to the list of similar network device identifiers;

generating, by the processing circuit, the classifier model based on the first and second categories of network activities; and

adding, by the processing circuit, a second network device identifier to a list of similar network device identifiers based on the generated classifier model, the list of similar network device identifiers comprising network device identifiers that are not on the first list of network device identifiers.

14. The method of claim 13, wherein the first category of network activities represents data characteristic of network activity performed at a device associated with a network device identifier that should be added to the list of similar network device identifiers.

15. The method of claim 13, wherein the designated time period is between fifteen minutes before a network device on the first list of network device identifiers was added to the first list of network device identifiers and five minutes after the network device identifier on the first list of network device identifiers was added to the first list of network device identifiers.

16. The method of claim 13, further comprising using the classifier model to generate a list of similar network device identifiers, the list of similar network device identifiers comprising network device identifiers that are not on the first list of network device identifiers.

17. The method of claim 16, further comprising generating display data configured to display at least one of the first list of network user identifiers, the first category of network activities, the second category of network activities and the list of similar network device identifiers on a user interface.

18. The method of claim 13, wherein the first list of network device identifiers is provided by a content provider.