Method, system and apparatus for interactive radio advertising
First Claim
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1. A method, comprising:
- receiving, by a processing device, a message identifying a media item comprising a song or an advertisement, or a combination thereof;
compiling, by the processing device, a playlist based on the message, wherein the playlist identifies a plurality of media items comprising at least one advertisement and at least one song;
storing, by the processing device, the playlist in a database;
associating, by the processing device, the identified media item with a first supplemental data and a second supplemental data;
sending, by the processing device, the first supplemental data to a radio station server to be broadcast substantially simultaneously with the associated media item; and
sending, by the processing device, the second supplemental data to a website, wherein the website is configured to be accessed by a computer or a mobile device;
storing, by the processing device, the second supplemental data; and
displaying, by the processing device, the second supplement data responsive to a user input, wherein the user input causes the second supplemental data to be displayed out of order and on-demand.
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Abstract
Method and device for: receiving a playlist identifying a media item comprising a song or an advertisement, or a combination thereof, storing the playlist in a database, associating the identified media item with a first supplemental data and a second supplemental playlist data, sending the first supplemental data to a radio station server to be broadcast substantially simultaneously with the associated media item, and displaying the second supplemental data on a website, wherein the display is configured for accessing by a computer and mobile device.
73 Citations
24 Claims
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1. A method, comprising:
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receiving, by a processing device, a message identifying a media item comprising a song or an advertisement, or a combination thereof; compiling, by the processing device, a playlist based on the message, wherein the playlist identifies a plurality of media items comprising at least one advertisement and at least one song; storing, by the processing device, the playlist in a database; associating, by the processing device, the identified media item with a first supplemental data and a second supplemental data; sending, by the processing device, the first supplemental data to a radio station server to be broadcast substantially simultaneously with the associated media item; and sending, by the processing device, the second supplemental data to a website, wherein the website is configured to be accessed by a computer or a mobile device; storing, by the processing device, the second supplemental data; and displaying, by the processing device, the second supplement data responsive to a user input, wherein the user input causes the second supplemental data to be displayed out of order and on-demand. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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an individual radio station server, arranged to broadcast radio content via a transmitter; an interactive radio server, arranged for communications with the radio station server; a database accessible to the interactive radio server and arranged to store a plurality of first supplemental data items, each of the first supplemental data items associated with at least one media item comprising a song or an advertisement; the individual radio station server arranged to send a message to the interactive radio server, the message identifying substantially in real time a specific radio content item now playing on the radio station server; wherein the interactive radio server is configured to query the database responsive to receiving the message, and to download a first supplemental data item associated with the specific radio content item identified by the message; and wherein the interactive radio server is further configured to send the downloaded first supplemental data item in a reply message to the radio station server, so as to enable the radio station server to broadcast the first supplemental data item substantially simultaneously with the specific radio content item now playing, wherein the first supplemental data item comprises textual content for delivery on a display screen of a user device currently receiving the said radio content now playing. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification