Automatic translation of advertisements

• US 8,924,194 B2
• Filed: 06/20/2006
• Issued: 12/30/2014
• Est. Priority Date: 06/20/2006
• Status: Active Grant

• Current Assignee: AT&T Intellectual Property II LP (AT&T, Inc.)
• Original Assignee: AT&T Intellectual Property II LP (AT&T, Inc.)
• Inventors: Bangalore, Srinivas
• Primary Examiner(s): Dorvil, Richemond
• Assistant Examiner(s): ORTIZ SANCHEZ, MICHAEL
• Application Number:
  US11/425,269
• Publication Number:
  US 20070294080A1
• Time in Patent Office: 3,115 Days
• Field of Search: 704 1- 10
• US Class Current: 704/2
• CPC Class Codes: G06F 40/00 Handling natural language data speech analysis or synthesis, speech recognition G10L
• CPC Class Codes: G06F 40/263 Language identification
• CPC Class Codes: G06F 40/40 Processing or translation of natural language natural language analysis G06F40/20; semantic analysis G06F40/30
• CPC Class Codes: G06F 40/58 Use of machine translation, e.g. for multi-lingual retrieval, for server-side translation for client devices or for real-time translation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G10L 13/08 Text analysis or generation of parameters for speech synthesis out of text, e.g. grapheme to phoneme translation, prosody generation or stress or intonation determination

Abstract

In an embodiment of a messaging system, a method for presenting a commercial message to a user is provided. A target language in which the user is comfortable communicating may be determined based on at least one communication received by the user or at least one communication provided by the user. The commercial message may be presented to the user in the target language.

Claims

1. A method comprising:

determining, via a processor, a target language in which a user is comfortable communicating based on a statistical content analysis of words communicated by the user;

gathering user statistics from a plurality of previous interactions with the user;

combining the user statistics with previously gathered user statistics, to yield combined statistics, wherein the previously gathered statistics indicate a previous subject of interest to the user and a previous target language of the user, and wherein the previously gathered user statistics are gathered and analyzed periodically with a defined frequency;

selecting a new language based on the combined statistics;

receiving a message for the user in a source language;

prior to presenting the message to the user, translating the message into the new language; and

presenting the message in the new language to the user.

2. The method of claim 1, wherein the message in the new language is a previously stored message and the method further comprises:

retrieving the message previously stored in the new language for presentation to the user.

3. The method of claim 1, further comprising:

analyzing the words to determine a subject matter of interest to the user; and

selecting the message based on the subject matter of interest.

4. The method of claim 3, wherein the presenting the message in the new language to the user further comprises:

generating speech corresponding to the message in the new language, and

sending the speech to the user.

5. The method of claim 1, wherein the words communicated by the user form an email.

6. The method of claim 1, wherein determining the target language in which the user is comfortable communicating further comprises:

determining the target language based on a number of communications exceeding a threshold level of a percentage of communications associated with the user in a particular language.

7. A computer-readable storage device having instructions stored which, when executed by a processor, cause the processor to perform operations comprising:

determining, via a processor, a target language in which a user is comfortable communicating based on a statistical content analysis of words communicated by the user;

gathering user statistics from a plurality of previous interactions with the user;

combining the user statistics with previously gathered user statistics, to yield combined statistics, wherein the previously gathered statistics indicate a previous subject of interest to the user and a previous target language of the user, and wherein the previously gathered user statistics are gathered and analyzed periodically with a defined frequency;

selecting a new language based on the combined statistics;

receiving a message for the user in a source language;

prior to presenting the message to the user, translating the message into the new language; and

presenting the message in the new language to the user.

8. The computer-readable storage device of claim 7, wherein the message in the new language is previously stored and the computer-readable storage device has additional instructions stored which result in operations comprising:

retrieving the message previously stored in the new language for presentation to the user.

9. The computer-readable storage device of claim 7, wherein the message in the new language is previously stored and the computer-readable storage device has additional instructions stored which result in operations comprising:

analyzing the words communicated by the user to determine a subject matter of interest to the user; and

selecting the message based on the subject matter of interest.

10. The computer-readable storage device of claim 9, wherein presenting the message in the new language to the user further comprises:

generating speech corresponding to the message in the new language, and

sending the speech to the user.

11. The computer-readable storage device of claim 7, wherein the words communicated form an email.

12. The computer-readable storage device of claim 7, wherein determining the new language in which the user is comfortable communicating further comprises:

determining the new language based on a number of communications exceeding a threshold level of a percentage of communications associated with the user in a particular language.

13. A system comprising:

a processor; and

a computer-readable storage medium having instructions stored which, when executed by the processor, cause the processor to perform operations comprising;

determining a target language in which a user is comfortable communicating based on a statistical content analysis of words communicated by the user;

gathering user statistics from a plurality of previous interactions with the user;

combining the user statistics with previously gathered user statistics, to yield combined statistics, wherein the previously gathered statistics indicate a previous subject of interest to the user and a previous target language of the user, and wherein the previously gathered user statistics are gathered and analyzed periodically with a defined frequency;

selecting a new language based on the combined statistics;

receiving a message for the user in a source language;

prior to presenting the message to the user, translating the message into the new language; and

presenting the message in the new language to the user.

14. The system of claim 13, the computer-readable storage medium having additional instructions stored which result in operations further comprising:

retrieving a previously stored commercial message in the new language for presentation to the user.

15. The system of claim 13, the computer-readable storage medium having additional instructions stored which result in operations comprising:

analyzing the words to determine a subject matter of interest to the user; and

selecting the message based on the subject matter of interest.

16. The system of claim 13, wherein presenting the message comprises presenting the message to the user as generated speech in the new language.

17. The system of claim 13, wherein determining the new language is based on a number of communications exceeding a threshold level of a percentage of communications associated with the user in a particular language.