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Customizing user interfaces based on user activities

  • US 8,943,055 B2
  • Filed: 09/13/2012
  • Issued: 01/27/2015
  • Est. Priority Date: 12/30/1998
  • Status: Expired due to Term
First Claim
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1. A method comprising:

  • identifying, by at least one processor, one or more interests of a user based on an attribute of the user, one or more activities of the user, a characteristic determined or inferred based upon one or more actions of the user, a location associated with the user, or a name of the user;

    identifying content related to the one or more interests of the user;

    automatically customizing, by the at least one processor, a user interface to present to the user by including one or more first links to the identified content related to the one or more interests of the user in a first drop-down menu of a toolbar of the user interface;

    automatically customizing, by the at least one processor, the user interface to present to the user by removing one or more default links to content from the first drop-down menu of the toolbar of the user interface based on the identified one or more interests of the user; and

    providing, for display to the user, the customized user interface with the first drop-down menu having the one or more default links to content removed and including the one or more first links.

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