Media properties selection method and system based on expected profit from profile-based ad delivery

  • US 8,959,146 B2
  • Filed: 03/07/2014
  • Issued: 02/17/2015
  • Est. Priority Date: 06/16/2006
  • Status: Active Grant
First Claim
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1. A method of directing electronic advertisements, performed by a computer system comprised of one or more computers, the method comprising:

  • for each of a multitude of different electronic visitors to a first media property;

    (a) automatically with the computer system directing, to a third-party server computer controlling advertising space on a second media property, indicia of a condition, which condition relates specifically to an electronic visitor, for display of an advertisement to the electronic visitor when the electronic visitor visits the second media property at a time after the electronic visitor visits the first media property, subject to determining that the condition has been met;

    (b) wherein directing the indicia is based on information indicating to the computer system that at least one of a plurality of profile attributes is possibly applicable to the electronic visitor, which indicated profile attribute or attributes was received by the computer system as a result of the electronic visitor visiting the first media property; and

    (c) wherein the advertisement is correlated with the indicated profile attribute or attributes.

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