Velocity based content delivery

• US 8,984,147 B1
• Filed: 04/18/2008
• Issued: 03/17/2015
• Est. Priority Date: 04/18/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ho, Ronald, Kret, Ehren Andrew
• Primary Examiner(s): ZUNIGA ABAD, JACKIE
• Application Number:
  US12/106,170
• Time in Patent Office: 2,524 Days
• Field of Search: 709227-229
• US Class Current: 709/228
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/0346 with detection of the device orientation or free movement in a 3D space, e.g. 3D mice, 6-DOF [six degrees of freedom] pointers using gyroscopes, accelerometers or tilt-sensors
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G08G 1/096833 where different aspects are considered when computing the route

Abstract

Methods, systems, and apparatuses, including computer program products, may be used for content delivery. In particular implementations, methods, systems, and apparatuses may include the ability to identify that a content item request for a user device has been received, determine a position and velocity of the user device, select a content item to provide to the user device based at least on its position and velocity, and sending the content item to the user device.

Claims

1. A computer-implemented method for content delivery, the method comprising:

receiving, at a server, a search query from a user device, the search query being generated by a user of the user device;

receiving search results based on the search query;

providing, in response to the search query, a content item request based on the search query;

determining, at the server, a position, a direction, and a velocity of the user device based on data received from the user device;

obtaining user history information of a user of the user device, the user history information specifying one or more previous routes taken by the user;

determining that the velocity of the user device exceeds a speed threshold;

in response to determining that the velocity of the user device exceeds the speed threshold, identifying a plurality of content items that each correspond to a respective location that is;

within a threshold distance of a path on which the user is traveling; and

in the direction in which the user is traveling on the path;

identifying, from the plurality of content items, a particular content item as being potentially relevant to the user based at least on the content item request, the one or more previous routes taken by the user and specified by the user history information, and the position and the velocity of the user device; and

sending the search results and the particular content item to the user device for display to the user.

2. The method of claim 1, wherein identifying the particular content item further comprises analyzing at least one additional state of the user device.

3. The method of claim 2, wherein the at least one additional state comprises time of day.

4. The method of claim 2, wherein the at least one additional state comprises duration of travel.

5. The method of claim 2, wherein the at least one additional state comprises a roadway on which the user device is traveling.

6. The method of claim 1, further comprising:

determining whether data regarding the user or the user device may be used in selecting the particular content item;

when the data is to be used, identifying the data; and

using the identified data in the particular content item for the user device.

7. The method of claim 1, further comprising:

determining whether data regarding a system associated with the user device is available; and

when data regarding the associated system is available, using the data in identifying the particular content item for the user device.

8. The method of claim 7, wherein the associated system comprises a vehicle.

9. The method of claim 8, wherein the associated system data comprises a fuel level of the vehicle.

10. The method of claim 1, wherein the particular content item comprises a consumer-directed advertisement for a retail establishment.

11. The method of claim 1, wherein sending the particular content item comprises generating a message to convey the particular content item to the user device.

12. The method of claim 1, wherein the data comprises position data.

13. The method of claim 1, further comprising accessing stored position data associated with the user device, wherein the position and the velocity is further based on the stored position data.

14. The method of claim 1, wherein the data is provided in the content item request.

15. The method of claim 1, further comprising selecting a second content item based on the content item request and sending the second content item to the user device.

16. The method of claim 1, further comprising:

monitoring a status of a vehicle in which the user is traveling; and

determining, based on the status of the vehicle, to initiate the content item request, the content item request including a request for content items related to the status of the vehicle,

wherein the particular content item is identified from the plurality of content items based on the status of the vehicle.

17. The method of claim 16, wherein the status of the vehicle comprises a fuel level of the vehicle.

18. The method of claim 1, further comprising:

determining the path on which the user is traveling based on the one or more previous routes taken by the user and the position of the user device.

19. The method of claim 18, wherein the user history information includes one or more business locations previously visited by the user that are on a path of the user device and excludes locations on the path that the user has not visited.

20. A non-transitory computer readable medium storing instructions operable to cause one or more machines to perform operations comprising:

receiving, at a server, a search query from a user device, the search query being generated by a user of the user device;

receiving search results based on the search query;

providing, in response to the search query, a content item request based on the search query;

determining, at the server, a position, a direction, and a velocity of the user device based on data received from the user device;

obtaining user history information of a user of the user device, the user history information specifying one or more previous routes taken by the user;

determining that the velocity of the user device exceeds a speed threshold;

in response to determining that the velocity of the user device exceeds the speed threshold, identifying a plurality of content items that each correspond to a respective location that is;

within a threshold distance of a path on which the user is traveling; and

in the direction in which the user is traveling on the path;

identifying, from the plurality of content items, a particular content item as being potentially relevant to the user based at least on the content item request, the one or more previous routes and specified by the user history information, and the position and the velocity of the user device; and

sending the search result and the particular content item to the user device for display to the user.

21. The computer readable medium of claim 20, wherein identifying the particular content item further comprises analyzing an additional state of the user device.

22. The computer readable medium of claim 20, wherein the instructions are further operable to cause the one or more machines to perform operations comprising:

determining whether data regarding the user or the associated user device may be used in selecting the content item;

when the data is to be used, identifying the data; and

using the identified data in selecting the particular content item for the user device.

23. The computer readable medium of claim 20, wherein the instructions are further operable to cause the one or more machines to perform operations comprising:

determining whether data regarding a system associated with the user device is available; and

when data regarding the associated system is available, using the data in identifying the particular content item for the user device.

24. A content delivery system, comprising:

a content management computing device that receives a search query from a user device, the search query being generated by a user of the user device, receives search results based on the search query;

provides, in response to the search query, a content item request based on the search query, determines a position, a direction, and a velocity of the remote user device based on data received from the remote user device, and obtains user history information of a user of the remote user device;

wherein the user history information specifies one or previous routes taken by the user; and

a content item selector that determines that the velocity of the user device exceeds a speed threshold, identifies a plurality of content items that each correspond to a respective location that is within a threshold distance of a path on which the user is traveling and that is in the direction in which the user is traveling on the path in response to determining that the velocity of the user device exceeds the speed threshold, identifies, from the plurality of content items, a particular content item as being potentially relevant to the user based at least on the content item request, the one or more previous routes taken by the user and specified by the user history information, and the position and the velocity of the remote user device,

wherein the content management computing device sends the search results and the particular content item to the remote user device for display to the user.