System and method for calibrating and normalizing eye data in emotional testing
First Claim
1. A computer-implemented method of measuring eye data of a subject during emotional testing, the method being implemented by a computer executing one or more applications, the method comprising:
- obtaining, by the computer, a test stimulus;
obtaining, by the computer, a conditioning stimulus, the conditioning stimulus comprising scrambled pixels of the test stimulus;
causing, by the computer, the conditioning stimulus to be presented to a subject via a display device operatively coupled to the computer;
causing, by the computer, the test stimulus to be presented to the subject via the display device;
receiving, by the computer, from an eye-tracking device operatively coupled to the computer, eye data collected from the subject by the eye-tracking device while the subject viewed the test stimulus; and
processing, by the computer, the collected eye data to determine the subject'"'"'s emotional response to the test stimulus.
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Accused Products
Abstract
A system and method is provided for calibrating and normalizing eye data of one or more subjects prior to and/or during emotional testing of the subjects. In particular, initially performing one or more calibration or normalization operations prior to an emotional test of a subject may result in accurate evaluations of emotional responses based on measurements of eye data. Additionally, further calibration or normalization performed during the emotional test may be used to refine the initial calibration or normalization, further increasing the accuracy of the evaluated emotional responses.
180 Citations
19 Claims
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1. A computer-implemented method of measuring eye data of a subject during emotional testing, the method being implemented by a computer executing one or more applications, the method comprising:
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obtaining, by the computer, a test stimulus; obtaining, by the computer, a conditioning stimulus, the conditioning stimulus comprising scrambled pixels of the test stimulus; causing, by the computer, the conditioning stimulus to be presented to a subject via a display device operatively coupled to the computer; causing, by the computer, the test stimulus to be presented to the subject via the display device; receiving, by the computer, from an eye-tracking device operatively coupled to the computer, eye data collected from the subject by the eye-tracking device while the subject viewed the test stimulus; and processing, by the computer, the collected eye data to determine the subject'"'"'s emotional response to the test stimulus. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system for measuring eye data of a subject during emotional testing, the system comprising:
a computer programmed to execute one or more applications that, when executed, cause the computer to; obtain a test stimulus; obtain a conditioning stimulus, the conditioning stimulus comprising scrambled pixels of the test stimulus; cause the conditioning stimulus to be presented to a subject via a display device operatively connected to the computer; cause the test stimulus to be presented to the subject via the display device; receive, from an eye-tracking device operatively coupled to the computer, eye data collected from the subject by the eye-tracking device while the subject viewed the test stimulus; and process the collected eye data to determine the subject'"'"'s emotional response to the test stimulus. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer program product to measure eye data of a subject during emotional testing, the computer program product comprising:
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one or more tangible, non-transitory computer-readable storage devices; program instructions, stored on at least one of the one or more tangible, non-transitory computer-readable tangible storage devices that, when executed, cause a computer to; obtain a test stimulus; obtain a conditioning stimulus, the conditioning stimulus comprising scrambled pixels of the test stimulus; cause the conditioning stimulus to be presented to a subject via a display device operatively connected to the computer; cause the test stimulus to be presented to the subject via the display device; receive, from an eye-tracking device operatively coupled to the computer, eye data collected from the subject by the eye-tracking device while the subject viewed the test stimulus; and process the collected eye data to determine the subject'"'"'s emotional response to the test stimulus.
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Specification