Idle screen advertising

• US 8,989,718 B2
• Filed: 10/30/2007
• Issued: 03/24/2015
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis, Karasic, Neal J.
• Primary Examiner(s): MAPA, MICHAEL Y
• Application Number:
  US11/928,960
• Publication Number:
  US 20080214150A1
• Time in Patent Office: 2,702 Days
• Field of Search: 4554141-4144, 455/432.2, 705 141- 1473
• US Class Current: 455/414.4
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In embodiments, the present invention provides a method and system for providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a mobile subscriber characteristic.

Claims

1. A method of targeted delivery of advertising of a sponsor to a plurality of mobile communication facilities of a first or second type, the method comprising the steps of:

(a) presenting data corresponding to the first type and the second type of mobile communication facility to the sponsor, wherein a rendering capability of the first type of mobile communication facility is different from a rendering capability of the second type of mobile communication facility, wherein the rendering capability comprises a make or model of the respective first type and second type of mobile communication facility;

(b) receiving a first mobile advertising content and a second mobile advertising content from the sponsor, wherein the first mobile advertising content requires the rendering capability of the first type of mobile communication facility to be rendered thereon and wherein the second mobile advertising content requires the rendering capability of the second type of mobile communication facility to be rendered thereon, wherein the first mobile advertising content is incompatible with the second type of mobile communication facility and the second mobile advertising content is incompatible with the first type of mobile communication facility; and

(c) simultaneously presenting the first mobile advertising content instead of the second mobile advertising content concurrently with unlocking of the first type of mobile communication facility,

wherein the presentation of the first mobile advertising content is based at least in part on a mobile subscriber characteristic corresponding to a user of the first type of mobile communication facility.

2. The method of claim 1, further comprising the step of presenting the first mobile advertising content based at least in part on a relevancy of the mobile subscriber characteristic to contextual information associated with the first mobile advertising content.

3. The method of claim 1, further comprising the step of presenting the first mobile advertising content based at least in part on a relevancy of the first mobile advertising content to behavioral information associated with the user of the first type of mobile communication facility.

4. A system for targeted delivery of advertising of a sponsor to a plurality of mobile communication facilities of a first or second type, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) presenting data corresponding to the first type and the second type of mobile communication facility to the sponsor, wherein a rendering capability of the first type of mobile communication facility is different from a rendering capability of the second type of mobile communication facility, wherein the rendering capability comprises a make or model of the respective first type and second type of mobile communication facility;

(b) receiving a first mobile advertising content and a second mobile advertising content from the sponsor, wherein the first mobile advertising content requires the rendering capability of the first type of mobile communication facility to be rendered thereon and wherein the second mobile advertising content requires the rendering capability of the second type of mobile communication facility to be rendered thereon, wherein the first mobile advertising content is incompatible with the second type of mobile communication facility and the second mobile advertising content is incompatible with the first type of mobile communication facility; and

(c) simultaneously presenting the first mobile advertising content instead of the second mobile advertising content concurrently with unlocking of the first type of mobile communication facility wherein the presentation is based at least in part on a mobile subscriber characteristic corresponding to a user of the first type of mobile communication facility.