System and method for communicating information

• US 9,000,928 B2
• Filed: 07/15/2013
• Issued: 04/07/2015
• Est. Priority Date: 12/14/2008
• Status: Active Grant

• Current Assignee: Comsys Solutions LLC
• Original Assignee: Brian William Higgins
• Inventors: Higgins, Brian William
• Primary Examiner(s): Nguyen, Tai T
• Application Number:
  US13/941,821
• Publication Number:
  US 20130346550A1
• Time in Patent Office: 631 Days
• Field of Search: 340/573.1, 340/573.4, 340/539.29, 340/500, 340/501, 600/300, 600/306, 600/346, 600/549
• US Class Current: 340/573.1
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06V 40/171 Local features and components; Facial parts eye characteristics G06V40/18; Occluding parts, e.g. glasses; Geometrical relationships
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system and method for effectively communicating information using at least one mode of communication is described, in which information recipients proximate to a communications device within a pre-determined space and during a pre-determined time period are identified, from whom physiological state information is obtained that, when coupled with other characteristics information, is used to select from a plurality of information elements at least one information element to better target the information elements. The information element is then provided to the communications device so that it may be provided to the information recipients in the pre-determined space in a manner that is sensed by the information recipients.

Claims

1. A computer-implemented method for communicating information comprising:

receiving in an information recipient database characteristics information of a visitor to a web site at a pre-determined first time, wherein the characteristics information comprises a combination of at least one directly measured physiological state characteristic and at least one non-physiological state characteristic of the visitor, and wherein the directly measured physiological state characteristic is measurable while the visitor is visiting the web site by at least one sensor positioned near or on the visitor;

selecting from a plurality of information elements at least one information element based on the received directly measured physiological state and non-physiological state characteristics information;

providing the at least one information element for display on the web site at a second time different than the first time.

2. The method according to claim 1, wherein the pre-determined first time is an end of a pre-determined time period.

3. The method according to claim 1, further comprising directly measuring, using the least one sensor, the directly measured physiological state characteristic.

4. The method according to claim 1, wherein the at least one non-physiological state characteristic is selected from the information recipient database containing information recipient profiles, each profile being associated with one or more information recipients including the visitor.

5. A computer system for communicating information comprising:

a plurality of fixed biometric sensors at a pre-determined location for directly measuring at least one physiological state characteristic of one or more information recipients when the one or more information recipients are physically present at a pre-determined area that includes the pre-determined location;

an information recipient profile database comprising the directly measured at least one physiological state characteristic or information related to the directly measured at least one physiological state characteristic, and at least one non-physiological state characteristic associated with the one or more information recipients or information related to at least one non-physiological state characteristic associated with the one or more information recipients; and

an information content generator for providing to a communications device a plurality of information elements selectable by an information agent based on the physiological state characteristic and non-physiological state characteristic.

6. The communications system according to claim 5, wherein the plurality of information elements comprise one or more of a portion of or a whole static advertisement impression, web site, motion picture, script, broadcast television show, broadcast radio or television commercial, and a billboard advertisement.

7. The communications system according to claim 5, wherein the plurality of information elements selectable by the information agent are further selectable based on information recipient preference information.

8. A computer system for communicating information comprising:

a portable computing device comprising;

a sensor component for real-time sensing of a physiological state of an information recipient at a first time;

a communications component for outputting content at a second time different than the first time; and

a location component for determining the location of the portable computing device;

an information recipient profile database comprising non-physiological information concerning a plurality of information recipients; and

an information content generator remote from the portable computing device for generating the content, wherein the generated content comprises at least one information element selectable from a set of pre-determined information elements, and wherein the selectable at least one information element is selectable based on the received physiological state information and the non-physiological information of the information recipient when the portable computing device is present in a pre-determined space or area.

9. The communications system according to claim 8, further comprising an information agent associated with the information content generator for receiving the physiological and non-physiological state information and selecting the at least one information element.

10. The communications system according to claim 9, further comprising a set of program criteria for comparing by the information agent to the sensed physiological information.

11. The communication system according to claim 8, wherein the content comprises one or more of a portion of or a whole static advertisement impression, web site, motion picture, written script, broadcast television show, broadcast radio or television commercial, and a billboard advertisement.

12. The communications system according to claim 8, wherein the content generated by the information content generator modifies pre-existing content.

13. The communications system according to claim 8, wherein the sensor is an environmental sensor for sensing at least one environmental condition in the pre-determined space or area and a biometric sensor for sensing the physiological state.

14. The communications system according to claim 13, wherein the biometric sensor is adapted to sensing one of a fingerprint, temperature, pulse, weight, voice sound, odors, cardiac information, brain activity, blood chemical content, pupil dilation, position, bending and torsional stresses, and movement, and changes thereto over time.

15. The communications system according to claim 8, wherein the communications component is one of a television monitor, a radio, a telephony device, a mobile computing device, a satellite signal receiver, a billboard, and an audio/or audio/visual display systems.

16. The communications system according to claim 8, wherein the plurality of information elements selectable by the information agent are further selectable based on information recipient preferences.

17. The communications system according to claim 8, wherein the first time is an end of a pre-determined time period, and wherein the second time occurs after the first time.