Web page customization based on expertise level of a user

• US 9,002,783 B2
• Filed: 09/17/2004
• Issued: 04/07/2015
• Est. Priority Date: 09/17/2004
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Rechterman, Barbara J., Proctor, Neil, Fitzpatrick, Shawn, Bennett, Bill
• Primary Examiner(s): Ehichioya, Fred I
• Assistant Examiner(s): Mobin, Hasanul
• Application Number:
  US10/944,636
• Publication Number:
  US 20060064403A1
• Time in Patent Office: 3,854 Days
• Field of Search: None
• US Class Current: 707/609
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

A Web site, through the use of a Rules Engine, determines an expertise level of a User for one or more topics on a Web page. The Rules Engine may analyze User related data, such as the search term used by the User to find the Web site, the past products purchased by the User, the path through the Web site taken by the User, the usage history by the User on the Web site, the demographics of the User and/or the self declared expertise level of the User, to determine an expertise level of the User for the topics on the Web page. A Display Engine may customize a Web page based on the expertise levels of a User so that topics on the Web page are presented in a manner most appropriate for the User. An Email Engine may be used to customize emails to the User so that topics in the email are presented in manner most appropriate for the User. A Support Entity Engine may also be used to route an incoming support inquiries from a User to an appropriate technical support person for the User.

Claims

1. A method for a server to provide a User using a client application customized information, comprising the steps of:

a) the server receiving a selection of information from the User, wherein the information has at least a first topic;

b) the server associating a score with a first expertise level of the User for the first topic based on User related data for the first topic;

c) the server customizing a technical level of a written content of the information based on the score of the first expertise level of the User for the first topic, wherein the customized written content does not include information about ads; and

d) the server transmitting the customized information to the client application.

2. The method of claim 1, wherein the User related data includes a number of previous visits to the server.

3. The method of claim 1, wherein the User related data includes data regarding one or more past purchases of the User.

4. The method of claim 1, wherein the client and the server communicate with each other over the Internet.

5. The method of claim 1, wherein the customizing includes the server customizing a User interface on the client application for the User.

6. The method of claim 1, further comprising the step of:

e) the server associating a score with a second expertise level of the User for a second topic of the information based on User related data for the second topic, and

wherein during step c), the technical level of the written content of the information is customized based on the score associated with the first and the score associated with the second expertise levels of the User for the first and the second topics.

7. The method of claim 6, wherein the User related data for the second topic includes data from a self declaration of the expertise level of the User.

8. The method of claim 6, wherein the User related data for the second topic includes data regarding one or more purchases made by the User.

9. The method of claim 6, wherein the User related data for the second topic includes data regarding a path the User used to navigate through a Web site on the server.

10. The method of claim 6, wherein the customization of the format of the information includes the server customizing a User interface on the client application for the User.

11. A method for customizing a Web page in a first Web site based on a User'"'"'s expertise level, comprising the steps of:

a) the first Web site receiving a selection from the User to view the Web page, wherein the Web page has a first topic and a second topic;

b) the first Web site associating a score with a first expertise level of the User for the first topic based on User related data for the first topic, wherein the User related data was gathered from a second Web site that has accessible data regarding the User;

c) the first Web site designing and customizing the Web page using the score of the first expertise level of the User for the first topic; and

d) the first Web site transmitting the Web page to the User.

12. The method of claim 11, wherein the User related data for the first topic includes data from a self declaration of the expertise level of the User.

13. The method of claim 11, wherein the User related data for the first topic includes data on one or more past purchases of the User.

14. The method of claim 11, wherein the User related data for the first topic includes data on a path the User used to navigate through the Web site.

15. The method of claim 11, wherein the Web page customization includes the Web site customizing a User interface on the Web page for the User.

16. The method of claim 11, further comprising the step of:

e) the Web site associating a score with a second expertise level of the User for the second topic based on User related data for the second topic, and

wherein during step c), the technical level of the written content of the Web page is designed and customized using the score for the first and the score for the second expertise levels of the User for the first and the second topics.

17. The method of claim 16, wherein the User related data for the second topic includes data from a self declaration of the expertise level of the User.

18. The method of claim 16, wherein the User related data for the second topic includes data regarding one or more past purchases of the User.

19. The method of claim 16, wherein the User related data for the second topic includes data based on a path the User used to navigate through the Web site.

20. The method of claim 16, wherein the Web page customization includes the Web site customizing a User interface on the Web page for the User.

21. A method for customizing a Web page in a Web site based on a User'"'"'s expertise level, comprising the steps of:

a) the Web site receiving a selection from the User to view the Web page, wherein the Web page has a first topic and a second topic;

b) the Web site associating a first score with a first expertise level of the User for the first topic based on User related data for the first topic and a second score with a second expertise level of the User for the second topic based on User related data for the second topic; and

c) the Web site selecting a product to display for the User to purchase based on the first and the second score associated with the first and the second expertise level of the User for the first and the second topic.

22. The method of claim 21, wherein the User related data for the first topic includes the number of visits to the Web site.

23. The method of claim 21, wherein the first score associated with the first expertise level of the User for the first topic is different from the second score associated with the second expertise level of the User for the second topic.

24. The method of claim 21, wherein the first score associated with the first expertise level of the User for the first topic is based on one or more past purchases of the User.

25. The method of claim 21, wherein the first score associated with the first expertise level of the User for the first topic is based on a path the User used to navigate through the Web site.

26. A method for customizing a Web page on a Web site based on a dynamic expertise level of a User, comprising the steps of:

a) the Web site receiving a request for a first visit to the Web site from the User to view the Web page having a topic;

b) the Web site associating a score with an expertise level of the User for the topic based on a first User related data for the topic during the first visit;

c) the Web site customizing and transmitting the Web page to the User based on the score associated with the expertise level of the User for the topic during the first visit;

d) the Web site receiving a request for a second visit to the Web site from the User to view the Web page;

e) the Web site associating a subsequent score with the expertise level of the User for the topic based on a second User related data for the topic during the second visit, wherein the second User related data comprises data gathered at the first visit and at the second visit to the Web site; and

f) the Web site customizing and transmitting the Web page to the User based on the subsequent score associated with the expertise level.

27. The method of claim 26, wherein the second User related data comprises data gathered from a second Web site that has accessible data regarding the User.

28. The method of claim 26, wherein the first and the second User related data includes the number of visits by the User to the Web site.

29. The method of claim 26, wherein the first and second User related data include data regarding at least one purchase made by the User.

30. The method of claim 26, wherein the first User related data includes data regarding a first path through the Web site by the User and the second User related data includes data regarding a second subsequent path the User used to navigate through the Web site.

31. The method of claim 26, wherein the Web page customization in steps c) and f) includes customizing the technical level of the written content on the Web page, wherein the customized written content does not include information about products offered.

32. The method of claim 26, wherein the Web page customization in steps c) and f) includes the Web site customizing a User interface on the Web page.

33. A method for a client application to receive information from a server, comprising the steps of:

a) the client application selecting information from the server, wherein the information has at least a first topic;

b) the client application receiving the information from the server;

c) the client application associating a score with a first expertise level of the User for the first topic based on User related data for the first topic, wherein the expertise level of the User for the first topic is self declared by the User;

d) the client application customizing the format of the information based on the score of the first expertise level of the User for the first topic; and

e) the client application displaying the customized information to the User.

34. The method of claim 33, wherein the client and the server communicate with each other over the Internet.

35. The method of claim 33, wherein the customizing includes customizing the technical level of the written content of the information for the User, wherein at least some of the customized written content does not include information about products offered.

36. The method of claim 33, wherein the customizing includes the client application customizing a User interface on the client application for the User.

37. The method of claim 33, further comprising the step of:

f) the client application associating a score with a second expertise level of the User for a second topic of the information based on User related data for the second topic, and

wherein the information is customized based on the score associated with the first and the second expertise levels of the User for the first and the second topics.

38. The method of claim 37, wherein the score associated with the expertise level of the User for the first topic is different from the score associated with the expertise level of the User for the second topic.

39. The method of claim 36, wherein the score associated with the expertise level of the User for the second topic is based on one or more purchases made by the User.

40. The method of claim 36, wherein the client application includes a data base having User related data.

41. The method of claim 36, wherein the customization of the format of the information includes customizing the technical level of the written content on the client application for the User, wherein at least some of the customized written content does not include information about products offered.