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Method and apparatus for attracting a user's gaze to information in a non-intrusive manner

  • US 9,030,505 B2
  • Filed: 05/17/2012
  • Issued: 05/12/2015
  • Est. Priority Date: 05/17/2012
  • Status: Active Grant
First Claim
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1. A method comprising:

  • determining, by a processor, to attract a user'"'"'s gaze to information associated with a portion of a display;

    determining a focal point of the user'"'"'s gaze;

    causing presentation of a visual attractant on the display proximate the portion of the display and in relation to the focal point of the user'"'"'s gaze so as to attract the focal point of the user'"'"'s gaze toward the information;

    determining an instance in which the focal point of the user'"'"'s gaze is moving toward the information; and

    causing, in response to determining the instance in which the focal point of the user'"'"'s gaze is moving toward the information, presentation of the visual attractant on the display to be ceased prior to the focal point of the user'"'"'s gaze reaching the visual attractant such that the visual attractant is presented in a non-intrusive manner.

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