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Method of and system for estimating temporal demographics of mobile users

  • US 9,031,580 B2
  • Filed: 11/07/2013
  • Issued: 05/12/2015
  • Est. Priority Date: 10/05/2010
  • Status: Active Grant
First Claim
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1. A computer-implemented method of estimating demographic information associated with a selected tile based on tracks of a plurality of mobile device users, the method comprising:

  • for each mobile device user of the plurality of mobile device users, using the positioning system to perform a series of location determinations to obtain location estimates along a track of the mobile device user;

    for each mobile device user of the plurality of mobile device users, associating a current location estimate of the mobile device user along the track with at least one previous location estimate of the mobile device user along the track to produce a nanotrack;

    for each nanotrack ending in the selected tile, determining an origin tile in which the nanotrack started; and

    estimating demographic information associated with the selected tile, by a computer system, based on visitor demographics including demographic information associated with the origin tiles of nanotracks ending in the selected tile.

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