Method of and system for estimating temporal demographics of mobile users
First Claim
1. A computer-implemented method of estimating demographic information associated with a selected tile based on tracks of a plurality of mobile device users, the method comprising:
- for each mobile device user of the plurality of mobile device users, using the positioning system to perform a series of location determinations to obtain location estimates along a track of the mobile device user;
for each mobile device user of the plurality of mobile device users, associating a current location estimate of the mobile device user along the track with at least one previous location estimate of the mobile device user along the track to produce a nanotrack;
for each nanotrack ending in the selected tile, determining an origin tile in which the nanotrack started; and
estimating demographic information associated with the selected tile, by a computer system, based on visitor demographics including demographic information associated with the origin tiles of nanotracks ending in the selected tile.
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Abstract
A method of and system for estimating temporal demographics of mobile users is disclosed. A method of estimating demographic information associated with a selected geographical area includes, for at least one individual, determining a selected geographical area along a portion of a track of travel of the individual and determining demographic information associated with the at least one individual. The method also includes estimating a ratio of individuals transiting into the area versus individuals that are residents of the area and estimating demographic information associated with the area based on the estimated ratio and based on demographic information associated with the at least one individual.
194 Citations
23 Claims
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1. A computer-implemented method of estimating demographic information associated with a selected tile based on tracks of a plurality of mobile device users, the method comprising:
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for each mobile device user of the plurality of mobile device users, using the positioning system to perform a series of location determinations to obtain location estimates along a track of the mobile device user; for each mobile device user of the plurality of mobile device users, associating a current location estimate of the mobile device user along the track with at least one previous location estimate of the mobile device user along the track to produce a nanotrack; for each nanotrack ending in the selected tile, determining an origin tile in which the nanotrack started; and estimating demographic information associated with the selected tile, by a computer system, based on visitor demographics including demographic information associated with the origin tiles of nanotracks ending in the selected tile. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for estimating demographic information associated with a selected tile based on tracks of a plurality of individuals, the system comprising:
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software executable on a mobile device of each individual of the plurality of individuals configured to collect location determination requests; and a server configured to communicate with the mobile devices of the plurality of individuals, the server configured to; obtain a collection of nanotracks for the plurality of individuals based on the location determination requests of the mobile devices, each nanotrack based on an association of a current location estimate of the mobile device user with at least one previous location estimate of the mobile device user, for each nanotrack ending in the selected tile, determine an origin tile in which the nanotrack started, and estimate demographic information associated with the selected tile based on visitor demographics including demographic information associated with the origin tiles of nanotracks ending in the selected tile. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A computer-implemented method of estimating demographic information associated with a selected tile based on a track of at least one mobile device user, the method comprising:
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for at least one mobile device user, obtaining the track of the mobile device user generated from a series of location determinations performed using a position system; for the at least one mobile device user, determining a nanotrack that represents a portion of the track of the mobile device user, the nanotrack extending from an origin tile to the selected tile; determining demographic information associated with the origin tile; estimating demographic information associated with the selected tile, by a computer system, based on demographic information associated with the origin tile of the nanotrack; and transmitting the estimated demographic information to at least one other computer system. - View Dependent Claims (20, 21, 22, 23)
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Specification