Website application system for online video producers and advertisers

• US 9,032,298 B2
• Filed: 05/28/2008
• Issued: 05/12/2015
• Est. Priority Date: 05/31/2007
• Status: Active Grant

• Current Assignee: AditAll, LLC
• Original Assignee: AditAll, LLC
• Inventors: Segal, Aviad, Cohen-Martin, Jack
• Primary Examiner(s): TILLERY, RASHAWN N
• Application Number:
  US12/127,873
• Publication Number:
  US 20080307310A1
• Time in Patent Office: 2,540 Days
• Field of Search: 715/723, 715/719, 715/716, 715/726, 705/14.72, 705/14.4, 705/14.67, 705/14.69, 705/14.73
• US Class Current: 715/723
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A system for accessing development components, including an online video clip library of templates and an online music clip library, and enabling online production of user-friendly, custom-integrated media products. The system includes a Web application on a Website for hosting services for producers/advertisers/users. The system also includes a search engine that indexes the video, interactive Web formatting screens for selecting development components and producing the Web products in said Web application, an online MIXER module for editing and playing said selected video, an online editing program, which allows the advertiser/user to edit his advertisement himself, outside WebServices accessible by said advertisers of said Web application via the internet for custom-integrating, encoding and formatting the video clips and a parallel platform in which content producer/users and commercial libraries could upload their raw material and set their price.

Claims

1. A Web-based system for accessing development components, which include an online video clip library and an online music clip library, and enabling online production of custom-integrated media products, said system comprising at least one computer server connected to a computer network, said server including:

an upload engine capable of receiving over the computer network a plurality of video and music clips from a plurality of content provider users;

a storage engine capable of storing the uploaded plurality of video and music clips provided by said plurality of content provider users in a database and media content storage devices as libraries;

a search engine capable of indexing the database and media content storage devices that store the libraries of uploaded video and music clips;

a user interface engine capable of providing over the computer network to a plurality of producer users interactive Web formatting screens allowing said producer users to select from said libraries a plurality of video and music clips from among any of the video and music clips uploaded by said plurality of content provider users; and

a mixer module capable of allowing said producer users to edit and play said selected video and music clips, wherein said mixer module supports mixing together a plurality of said uploaded video and music clips, such that producer users are able to self-produce video advertisement templates each comprising static content and at least one placeholder,

said mixer module further capable of allowing advertiser users to customize said video advertisement templates by uploading a list, such that advertiser users are able to automatically self-produce a set of different customized video advertisements based on an advertisement template, in which the at least one placeholder for each customized video advertisement contains a different item from the list,

wherein said mixer module is capable of arranging said video advertisement templates and customized video advertisements as respective XML files on a server, said XML files being accessible by a plurality of users using respective browser applications, such that upon updating an XML file representing a video advertisement template or a customized video advertisement, the updated video advertisement template or customized video advertisement is made accessible to users accessing the updated XML file;

said system further comprising a Web application for encoding and formatting video advertisements in particular formats.

2. The system of claim 1 further comprising outside WebServices accessible via the Internet by said users utilizing said system for custom-integrating, encoding and formatting said selected uploaded video and music clips.

3. The system of claim 1, wherein said mixer module supports a variety of inputs and outputs.

4. The system of claim 1, wherein said media products are pre-roll ads.

5. The system of claim 1, wherein said media products are 10 to 60 second ads.

6. The system of claim 1, wherein said media products are ads longer than 9 seconds.

7. The system of claim 1, wherein said media products are transitional ads.

8. The system of claim 1, wherein said media products are banner ads.

9. The system of claim 1, wherein said media products are television ads.

10. The system of claim 1, wherein said media products are cellular ads.

11. The system of claim 1, wherein said media products are movies shorter than 10 minutes.

12. The system of claim 1, wherein said media products are movies longer than 10 minutes.

13. The system of claim 1, wherein said media products are personalized email greeting cards.

14. The system of claim 2, wherein said outside WebServices are in streaming format.

15. The system of claim 2, wherein said streaming outside WebServices also host the video clips.

16. The system of claim 1, wherein said Web-based system is further capable of accessing outside servers for providing given services.

17. The system of claim 2, wherein said outside WebServices comprise at least one of encoding, storing and streaming the video clips.

18. The system of claim 1, wherein said mixer module is embedded in a .net ASP2/3 page.

19. The system of claim 2, wherein said outside WebServices host the clips.

20. The system of claim 2, wherein said outside WebServices stream the clips.

21. The system of claim 1, further comprising:

a purchase module capable of allowing said advertiser users to purchase said customized video advertisements; and

a revenue-sharing module capable of distributing revenue among content provider users and producer users associated with the video advertisement template used in said customized video advertisements.

22. A Web-based method for accessing development components, which include an online video clip library and an online music clip library, and enabling online production of custom-integrated media products, said method comprising:

receiving over a network a plurality of video and music clips from a plurality of content provider users;

storing the plurality of video and music clips provided by said plurality of content provider users in a database and media content storage devices as libraries;

indexing the database and media content storage devices that store the libraries of uploaded video and music clips;

providing a plurality of producer users with interactive Web formatting screens, said Web formatting screens capable of allowing said producer users to select among said uploaded video and music clips;

providing said plurality of producer users with an online mixer module, said mixer module capable of editing, mixing together, and playing said selected uploaded video and music clips, to thereby create video advertisement templates each comprising a static component and at least one placeholder, wherein said mixer module is further capable of allowing advertiser users to customize said video advertisement templates by uploading a list, such that advertiser users are able to automatically self-produce a set of different customized video advertisements based on an advertisement template, in which the at least one placeholder for each customized video advertisement contains a different item from the list, wherein said mixer module is further capable of arranging said video advertisement templates and customized video advertisements as respective XML files on a server, said XML files being accessible by a plurality of users using respective browser applications, such that upon updating an XML file representing a video advertisement template or a customized video advertisement, the updated video advertisement template or customized video advertisement is made accessible to users accessing the updated XML file and

encoding and formatting video advertisements in particular formats.

23. The method of claim 22, further comprising allowing advertising users to purchase said customized advertisement videos, and automatically distributing revenue among content provider users and producer users associated with the video advertisement template used in said customized video advertisements.

24. The method of claim 22 further comprising accessing commercial libraries of video clips and other raw material.

25. The method of claim 22 further comprising providing outside WebServices accessible via the Internet by said users utilizing said Web application for custom-integrating, encoding and formatting said selected video and music clips.

26. The method of claim 22, further comprising publishing the ad and sending it to another Website.

27. The method of claim 22, further comprising publishing the ad through a Web advertising service at various times and in various locations for a price which said advertiser establishes to develop a marketing campaign.

28. The method of claim 22, further comprising connecting with a Wizard to create an online broadcast advertising campaign.

29. The method of claim 22, wherein said mixer module is further capable of taking various sources of media content and integrating them in the video template.

30. The method of claim 22, further comprising automatically personalizing a different copy of said advertisement for each person targeted to receive the ad, respectively.

31. The method of claim 22, wherein said personalizing comprises personalizing individual fields in said video advertisement template to match fields in a the list.

32. The method of claim 23, wherein said allowing advertising users to purchase said customized advertisement videos comprises providing pricing options based on at least one use parameter, said use parameter selected from the group consisting of:

exclusive and non-exclusive use of said video clip, territorial use and industry-wide use within one or more business segments and one or more time periods.

33. The method of claim 22, further comprising providing users with a direct URL link to a page linking to the XML file representing the video advertisement template or customized video advertisement.

34. The method of claim 22, further comprising upon selection by a user, causing an email to be sent, said email including a direct URL link to a page linking to the XML file representing the video advertisement template or customized video advertisement.