Social networking websites and systems for publishing sampling event data

• US 9,037,515 B2
• Filed: 10/12/2012
• Issued: 05/19/2015
• Est. Priority Date: 12/14/2007
• Status: Active Grant

• Current Assignee: John Nicholas and Kristin Gross
• Original Assignee: John Nicholas and Kristin Gross
• Inventors: Gross, John Nicholas
• Primary Examiner(s): Iwarere, Seye
• Application Number:
  US13/651,229
• Publication Number:
  US 20130041834A1
• Time in Patent Office: 949 Days
• Field of Search: 705/10, 705/319, 705/347
• US Class Current: 705/319
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0278 Product appraisal
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G06Q 50/12 Hotels or restaurants

Abstract

Items—including gourmet products—are evaluated and rated by participants in a controlled event, which can be coordinated by software locally or at a dedicated website. Event data, including item scores and participant scores can be shared with vendors, merchants and other commercial entities associated with the products. Promotional incentives from such entities for the products (and related products) can then be directly targeted and provided to participants and other members of the public. The participant'"'"'s activities can also be collected and disseminated to affiliates/friends of the participants through social networking sites, personalized web pages, etc.

Claims

1. A social networking system, comprising:

at least one server system configured and adapted to effectuate a social networking website including one or more social networking web pages or data feeds associated with a member of the social networking website, the at least one server system being configured to cause the member to identify one or more social groups specified by one or both of links or associations between the member and one or more other members of the social networking website; and

a compilation routine executing on the at least one server system or on another machine connected to the at least one server system, the compilation routine being adapted to receive and process sampling event data derived from a sampling event and social game involving a sampling group including the member of the social networking website and one or more others sampling and rating a set of items, the sampling event data including ratings for the set of items and member event information relating preferences or outcomes of the member to preferences or outcomes associated with one or more of the others;

wherein the compilation routine is further adapted to (1) automatically and selectively modify at least one of the one or more social networking web pages or data feeds to publish at least some of the member event information, and (2) generate an optimized item sampling event sequence.

2. The system of claim 1, wherein the member event information further includes at least one of the set of items;

member ratings associated with the set of items and provided by the member;

scores and/or awards achieved by the member;

or advertising materials presented to the member.

3. The system of claim 1, wherein the sampling group are members of the social networking website.

4. The system of claim 3, wherein the sampling group is selected based on profile information.

5. The system of claim 3, wherein the member selects the sampling group.

6. The system of claim 3, further comprising a sampling event routine running on the at least one computing system, the sampling event routine being configured to:

define the sampling event to occur at a particular time and to run for a particular period;

during the sampling event, collect the sampling event data from the sampling group, the sampling event data including at least a rating from each of the sampling group for the set of items; and

relate the preferences or outcomes of the member to the preferences or outcomes associated with one or more of the others of the sampling group to create the member event information.

7. The system of claim 6, wherein the sampling event routine is further configured to share at least some of the member event information with the sampling group during the sampling event.

8. The system of claim 6, wherein the sampling event routine is further configured to present advertising materials related to the set of items to the sampling group based on one or both of the sampling event data or the member event information.

9. The system of claim 1, wherein the set of items are consumable items.

10. The system of claim 1, wherein the set of items comprise wines.

11. The system of claim 1, wherein the set of items comprise media items.

12. The system of claim 1, further comprising an advertiser routine executing on the at least one server system, the advertiser routine being adapted to communicate at least some of the sampling event data to one or more of merchants, distributors, or advertisers involved in distribution for or sales of the set of items or related items.

13. The system of claim 12, wherein the advertiser routine is further adapted to communicate data derived from the one or more social networking web pages or data feeds associated with the member or others of the sampling group to one or more of the merchants, distributors, or advertisers.

14. The system of claim 1, further comprising a recommender routine executing on the at least one computing system, the recommender routine being adapted to provide product recommendations to the member based on one or both of the sampling event data or member event information and the social networking web pages or data feeds associated with the member.

15. The system of claim 14, wherein the recommender routine uses collaborative filtering.

16. The system of claim 14, wherein the recommender routine uses corroborative filtering.

17. The system of claim 1, further comprising a registration routine executing on the at least one server system or on another device in communication with the at least one server system, the registration routine being adapted to register the sampling event with one or more local merchants near a location of the sampling event, to allow members of the sampling group to purchase ones of the set of items for the sampling event, and to permit an organizer of the sampling event to monitor which ones of the set of items have been purchased.

18. The system of claim 1, wherein prediction data is collected for the set of items from the sampling group during the sampling event.

22. The method of claim 1, wherein the optimized item sampling event sequence identifies a calculated sampling position for an item of the set of items that is likely to increase a sampling rating for the item during the sampling event.

23. The method of claim 1, wherein the optimized item sampling event sequence identifies a calculated sampling position for each of the set of items so as to increase sampling ratings for each of the set of items during the sampling event.

24. The method of claim 1, wherein the optimized item sampling event sequence identifies a calculated composition of the set of items and a calculated sampling position for each of the set of items that is likely to increase a sampling rating for each of the set of items during the sampling event.

25. The method of claim 24, wherein the calculated composition of the set of items is derived in part by determining what items participants in the sampling group have previously rated, such that items in the set of items are selected for the sampling event based on the participants and expected ratings.

19. A method for publishing information from a sampling event on a social network, comprising:

providing the social network using at least one server system, the social network including one or more social networking web pages or data feeds associated with a member of the social networking website and provided by the at least one server system over a communications network, the at least one server system being configured to cause the member to identify one or more social groups specified by one or both of links or associations between the member and one or more other members of the social networking website;

using the at least one server system, receiving and processing sampling event data derived from a sampling event involving a sampling group including the member of the social networking website and one or more others sampling and rating a set of items in a social game, the sampling event data including a set of ratings for the set of items and member event information relating preferences or outcomes of the member to preferences or outcomes associated with one or more of the others;

using the at least one server system, generating an optimized item sampling event sequence for the sampling event or another sampling event that describes one or more of (1) a sampling position or order in which at least one of the set of items should be sampled during the item sampling event, (2) and identity of a least one of the set of items, or (3) a composition of the set of items; and

automatically and selectively modifying at least one of the one or more social networking web pages or data feeds to publish at least some of the member event information.

20. The method of claim 19, further comprising communicating at least some of the sampling event data to one or more of merchants, distributors, or advertisers involved in distribution for or sales of the set of items or related items.

21. The method of claim 19, further comprising providing product recommendations to the member based on one or both of the sampling event data or member event information and the social networking web pages or data feeds associated with the member.