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Dual blind method and system for attributing activity to a user

  • US 9,037,637 B2
  • Filed: 02/06/2012
  • Issued: 05/19/2015
  • Est. Priority Date: 02/15/2011
  • Status: Active Grant
First Claim
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1. A computer-implemented method for attributing activity to a user, comprising the steps of:

  • sending from a first content provider in response to a first request for content from a user browser executing on a user device, requested content and a first identification (ID) to the user browser, the first ID capable of being stored on the user device;

    receiving a second request for content at a second content provider from the user browser, the second request including user identification information, the second content provider;

    retrieving attributes associated with the user identification information from an attribute server;

    generating a temporary ID;

    sending the attributes and the temporary ID to an analytics server;

    sending a response to the user browser, the response including the temporary ID and an instruction to provide a user profile server with the first ID and the temporary ID;

    receiving a user profile associated with the first ID and the temporary ID from the user profile server at the analytics server; and

    using the temporary ID to associate the attributes with the user profile at the analytics server.

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