Specially programmed computer server serving pages offering commercial opportunities for merchants through coordinated offsite marketing

CAFC
  • US 9,043,228 B1
  • Filed: 08/19/2013
  • Issued: 05/26/2015
  • Est. Priority Date: 09/17/1998
  • Status: Expired due to Term
First Claim
Patent Images

1. A method of serving informational pages offering commercial opportunities, the method comprising, with a computer system serving displayable information of an outsource provider:

  • upon receiving over the Internet an electronic request generated by an Internet-accessible computing device of a visitor in response to selection of a uniform resource locator (URL) within a source web page that has been served to the visitor computing device when visiting a host website controlled by a third party to the owner of the computer system, wherein the URL correlates the source web page with at least one commerce object associated with a buying opportunity of a merchant that is a third party to the owner of the computer system,automatically serving to the visitor computing device a dynamically generated composite page containing instructions directing the visitor computing device to display;

    (i) information associated with the commerce object associated with the URL that has been activated, which commerce object includes at least one product available for sale through the computer system after activating the URL, and(ii) a plurality of visually perceptible elements visually corresponding to the source web page,wherein the visually perceptible elements comprise any of the following applicable features;

    logos, colors, page layout, navigation systems, frames, and visually perceptible mouse-over effects,wherein the plurality of visually perceptible elements define an overall appearance of the composite page that, excluding the information associated with the commerce object, visually corresponds to the source web page, andwherein the instructions direct the visitor computing device to download data defining the visually perceptible elements from an information storage that is accessible to the visitor computing device through the Internet.

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