Systems and methods for managing content associated with multiple brand categories within a social media system

• US 9,047,612 B2
• Filed: 09/13/2010
• Issued: 06/02/2015
• Est. Priority Date: 09/11/2009
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Anderson, James V., Caballero, Luis M., Strutton, Michael J., Culler, Brian, Wedemeyer, Micah Z., Schmitt, Erick J., Lee, Jon M.
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): Anderson, Scott C
• Application Number:
  US12/880,882
• Publication Number:
  US 20110145064A1
• Time in Patent Office: 1,723 Days
• Field of Search: 705/14.53
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.

Claims

1. A computer-implemented method for managing, via a brand management system (BMS) having a processor and a memory, a plurality of brand item profiles associated with a marketer to be displayed in connection with one or more social media system (SMS) accounts to a plurality of members of one or more SMSs, comprising the steps of:

receiving, from a developer via an interface of the BMS, content information to be integrated into a brand item profile of the plurality of brand item profiles associated with the marketer if the content information satisfies a set of predetermined rules, wherein the BMS is different from the one or more SMSs, and wherein the BMS manages content corresponding to multiple SMSs;

updating the brand item profile with the content information;

using the processor, integrating the brand item profile into a global SMS account, based at least in part upon one or more predetermined content display regions on one or more pages corresponding to the global SMS account, wherein the predetermined content display regions comprise at least one content display region for standardized marketer content and one or more content display regions for brand item profile content; and

providing information corresponding to the global SMS account to the respective SMS, such that the one or more pages of the global SMS account, when displayed in response to a request of a member of the respective SMS via a portal of the respective SMS, comprises the standardized marketer content displayed in the at least one content display region for standardized marketer content and the content information associated with the brand item profile displayed in the one or more content display regions for the brand item profile content.

2. The method of claim 1, wherein the content information includes one or more of:

text, a video file, a sound file, an image, a photograph, an electronic quiz, an advertisement, a uniform resource locator (URL), a post, a message, an icon.

3. The method of claim 1, wherein the brand item profile comprises a collection of data corresponding to a particular brand item to be displayed to one or more SMS members via the global SMS account.

4. The method of claim 3, wherein the brand item is selected from the group consisting of:

a retail location of the marketer, a branch location of the marketer, a franchise location of the marketer, a product of the marketer, a product line of the marketer, a service of the marketer, a consumer segment, a trademark of the marketer.

5. The method of claim 1, wherein a developer is selected from the group consisting of:

an employee of the marketer, an employee of a marketer location, an employee of a third party marketing firm associated with the marketer, a content administrator.

6. The method of claim 1, further comprising the step of if a brand item profile does not exist for the content information, generating the brand item profile via the BMS upon receipt of the content information.

7. The method of claim 1, wherein the predetermined rules for entering the content information by the developer include one or more of:

marketer-specified format requirements, marketer-specified content style requirements, predetermined content display regions, marketer-required content, SMS-required display regions.

8. The method of claim 1, wherein the global SMS account associated with the marketer is selected from the group consisting of:

a SMS web page of the marketer, a SMS handle of the marketer.

9. The method of claim 1, wherein the one or more predetermined display regions include one or more of:

a display field, a tab, a drop down menu, a logo field, a text field, an image field, an SMS-required display field.

10. The method of claim 1, further comprising the step of storing a SMS member'"'"'s preferences to automatically render specific brand item profiles via the portal of the respective SMS when the member logs into the global SMS account of the marketer.

11. A computer-implemented method for managing, via a brand management system (BMS) having a processor and memory, a plurality of brand item profiles associated with a marketer to be displayed in connection with one or more social media system (SMS) accounts to a plurality of members of one or more SMSs, comprising the steps of:

receiving, from a developer via an interface of the BMS, content information to be integrated into a brand item profile of the plurality of brand item profiles associated with the marketer if the content information satisfies a set of predetermined rules, wherein the BMS is different from the one or more SMSs, and wherein the BMS manages content corresponding to multiple SMSs;

updating the brand item profile with the content information, wherein the brand item profile corresponds to a particular SMS account on a respective SMS;

using the processor, integrating additional standardized marketer content information into the brand item profile according to one or more predetermined content display regions on one or more pages corresponding to the particular SMS account, wherein the predetermined content display regions comprise at least one content display region for standardized marketer content and one or more content display regions for brand item profile content; and

providing information corresponding to the particular SMS account to the respective SMS, such that a page corresponding to the particular SMS account, when displayed in response to a request of a member of the respective SMS via a portal of the respective SMS, comprises the additional standardized marketer content displayed in the at least one content display region for standardized marketer content and the received content information associated with the brand item profile displayed in the one or more content display regions for the brand item profile content.

12. The method of claim 11, wherein the particular SMS account is associated with the marketer but managed by the developer.

13. The method of claim 11, wherein the marketer content information comprises one or more of:

a marketer logo, marketer-specified content, marketer-required display regions, a marketer URL, a marketer search display region, a marketer-required image, a marketer-required video file, a marketer-required audio file, a marketer slogan.

14. The method of claim 11, wherein the content information includes one or more of:

text, a video file, a sound file, an image, a photograph, an electronic quiz, an advertisement, a URL, a post, a message, an icon.

15. The method of claim 11, wherein the brand item profile comprises a collection of data corresponding to a particular brand item to be displayed to one or more SMS members via the particular SMS account.

16. The method of claim 15, wherein the brand item is selected from the group consisting of:

a retail location of the marketer, a branch location of the marketer, a franchise location of the marketer, a product of the marketer, a product line of the marketer, a service of the marketer, a consumer segment, a trademark of the marketer.

17. The method of claim 11, wherein a developer is selected from the group consisting of:

an employee of the marketer, an employee of a marketer location, an employee of a third party marketing firm associated with the marketer, a content administrator.

18. The method of claim 11, further comprising the step of if a brand item profile does not exist for the content information, generating the brand item profile via the BMS upon receipt of the content information.

19. The method of claim 11, wherein the predetermined rules for entering the content information by the developer include one or more of:

marketer-specified format requirements, marketer-specified content style requirements, predetermined content display regions, marketer-required content, SMS-required display regions.

20. The method of claim 11, wherein the particular SMS account is selected from the group consisting of:

a SMS web page associated with a particular brand item of the marketer, a SMS handle associated with a particular brand item of the marketer.

21. The method of claim 11, wherein the one or more predetermined display regions include one or more of:

a display field, a tab, a drop down menu, a logo field, a text field, an image field, an SMS-required display field.

22. A brand management system (BMS) operatively connected to one or more social media systems (SMSs) for managing a plurality of brand item profiles associated with a marketer and displayed on the one or more SMSs, comprising:

a computer including at least one processor and memory;

an interface that enables a developer to input content information to the BMS, the interface including one or more predetermined rules for entering the content information by the developer, wherein the BMS is different from the one or more SMSs, and wherein the BMS manages content corresponding to multiple SMSs;

an input module for receiving the content information at the BMS from the developer;

a content integration module for associating the content information with a brand item profile of the plurality of brand item profiles in a BMS database, and for, using the processor, integrating the brand item profile into a SMS account associated with the marketer, based at least in part upon one or more predetermined content display regions on one or more pages corresponding to the SMS account, wherein the predetermined content display regions comprise at least one content display region for standardized marketer content and one or more content display regions for brand item profile content; and

a communication link between the BMS and a respective SMS to provide operative communications between the BMS and the respective SMS, the communication link configured to transmit information corresponding to the SMS account to the respective SMS, such that the one or more pages of a global SMS account, when displayed in response to a request of a member of the respective SMS via a portal of the respective SMS, comprises the standardized marketer content displayed in the at least one content display region for standardized marketer content and the content information associated with the brand item profile displayed in the one or more content display regions for the brand item profile content.

23. The system of claim 22, wherein the content information includes one or more of:

text, a video file, a sound file, an image, a photograph, an electronic quiz, an advertisement, a URL, a post, a message, an icon.

24. The system of claim 22, wherein the brand item profile comprises a collection of data corresponding to a particular brand item to be displayed to one or more SMS members via the SMS account.

25. The system of claim 24, wherein the particular brand item is selected from the group consisting of:

a retail location of the marketer, a branch location of the marketer, a franchise location of the marketer, a product of the marketer, a product line of the marketer, a service of the marketer, a consumer segment, a trademark of the marketer.

26. The system of claim 22, wherein a developer is selected from the group consisting of:

an employee of the marketer, an employee of a marketer location, an employee of a third party marketing firm associated with the marketer, a content administrator.

27. The system of claim 22, wherein the content integration module is further configured to if a brand item profile does not exist for the content information, generate the brand item profile via the BMS upon receipt of the content information.

28. The system of claim 22, wherein the predetermined rules for entering the content information by the developer include one or more of:

marketer-specified format requirements, marketer-specified content style requirements, predetermined content display regions, marketer-required content, SMS-required display regions.

29. The system of claim 22, wherein the SMS account associated with the marketer is selected from the group consisting of:

a global SMS web page of the marketer, a global SMS handle of the marketer, a SMS web page associated with a particular brand item of the marketer, a SMS handle associated with the particular brand item of the marketer.

30. The system of claim 22, wherein the one or more predetermined display regions include one or more of:

a display field, a tab, a drop down menu, a logo field, a text field, an image field, an SMS-required display field.