Tools for appraising a domain name using keyword monetary value data

• US 9,058,393 B1
• Filed: 09/14/2012
• Issued: 06/16/2015
• Est. Priority Date: 02/19/2010
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Nicks, Paul, Lutwitze, Patrick
• Primary Examiner(s): PHILLIPS, III, ALBERT M
• Application Number:
  US13/616,434
• Time in Patent Office: 1,005 Days
• Field of Search: 705/306, 707/944
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/205 Parsing
• CPC Class Codes: G06Q 30/0278 Product appraisal
• CPC Class Codes: G06Q 30/0283 Price estimation or determination

Abstract

Systems and methods of the present invention provide for storing one or more data records, comprising a text string and a monetary value associated with the text string, in a database. One or more server computers may receive an appraisal request for a domain name and identify one or more keywords in the domain name. The server(s) may then determine an existence of one or more matching data records wherein the text string in the record(s) match the identified keyword. If the matching data records exist, the server(s) may identify a keyword frequency count and a keyword monetary value for that keyword. A keyword appraisal value may be generated by dividing the keyword monetary value by the keyword frequency count. The appraisal value for all identified keywords may be added to the domain name appraisal and the domain name appraisal may be transmitted to a client computer.

Claims

1. A system, comprising:

A) a database running on one or more server computers communicatively coupled to a network, said database comprising one or more data records, each of said one or more data records comprising;

i) a text string; and

ii) a monetary value associated with said text string;

B) said one or more server computers running a domain name appraisal module configured to;

i) receive an appraisal request for a domain name;

ii) set an appraisal of said domain name to 0;

iii) identify a keyword within said domain name;

iv) determine the existence, within said database, of one or more matching data records wherein said text string matches said keyword;

v) responsive to a determination that said one or more matching data records do not exist within said database, generate a keyword appraisal value of 0;

vi) responsive to a determination that said one or more matching data records exist within said database;

a) identify a keyword frequency count comprising a quantity of said one or more matching data records;

b) identify a keyword monetary value comprising a sum of said monetary value, associated with said text string, for all of said one or more matching data records;

c) generate said keyword appraisal value comprising a quotient calculated by dividing said keyword monetary value by said keyword frequency count;

d) add said keyword appraisal value to said appraisal value of said domain name; and

vii) transmit said appraisal value to one or more client computers communicatively coupled to said network.

2. The system of claim 1 wherein said domain name appraisal module is further configured to:

i) identify one or more additional keywords within said domain name;

ii) for each of said one or more additional keywords, repeat steps iv)-vi) d).

3. The system of claim 1, further comprising a keyword record generating module running on said one or more server computers and configured to:

i) receive, for each of one or more sold domain names in a domain name aftermarket, a plurality of aftermarket sales information comprising;

a) a sold domain name sold in said domain name aftermarket;

b) a sale date on which said sold domain name was sold in said domain name aftermarket; and

c) a sale price for which said sold domain name sold in said domain name aftermarket;

ii) identify, in said sold domain name;

a top level domain, one or more keywords, a quantity of said one or more keywords and an ordinal position of each of said one or more keywords;

iii) generate, for each of said one or more keywords, said monetary value comprising a quotient calculated by dividing said sale price by said quantity of said one or more keywords; and

iv) write to said database, for each of said one or more keywords;

a) said sale date;

b) said text string comprising one of said one or more keywords;

c) said monetary value;

d) said ordinal position, in said sold domain name, of said one of said one or more keywords; and

e) said top level domain.

4. The system of claim 3, wherein said keyword record generating module receives said plurality of aftermarket sales information from a sold domain names table in said database, said sold domain names table comprising a sold domain name data record for each of said one or more sold domain names and said sold domain name data record comprising said plurality of aftermarket sales information.

5. The system of claim 3, wherein said keyword record generating module receives said plurality of aftermarket sales information from a queue of aftermarket sales information flagged within said one or more servers to be processed by said keyword record generating module according to steps i)-vi) and written to said database by said keyword record generating module according to step vii).

6. The system of claim 3, wherein said keyword record generating module receives said plurality of aftermarket sales information each day at a prescheduled time.

7. The system of claim 3, wherein said keyword record generating module receives said plurality of aftermarket sales information at a conclusion of a sale of said sold domain name in said domain name aftermarket.

8. The system of claim 3, wherein:

i) said plurality of aftermarket sales information further comprises;

a) a domain aftermarket data identifying said sold domain name as being sold in said domain name aftermarket;

b) a highest bid offered, in said domain name aftermarket, for said sold domain name; and

c) a discount domain data identifying said sold domain name as having been sold at a discount in said domain name aftermarket; and

ii) said keyword record generating module is further configured to write, to said database;

said domain aftermarket data;

said highest bid offered; and

said discount domain data.

9. The system of claim 8, wherein said keyword record generating module is configured to generate said monetary value by calculating a quotient calculated by dividing said highest bid offered by said quantity of said one or more keywords.

10. The system of claim 8, wherein, responsive to a determination that said one or more matching data records exist within said database, said domain name appraisal module is further configured to exclude, from said one or more matching data records, any of said one or more data records comprising said discount domain data.

11. The system of claim 2, wherein said domain name appraisal module is further configured to:

i) identify;

a) an ordinal position, in said domain name, of said keyword; and

b) a top level domain of said domain name;

ii) generate a query for said one or more matching data records, said query comprising one or more query parameters comprising;

a) said keyword;

b) said ordinal position, in said domain name, of said keyword; and

c) said top level domain.

iii) transmit said query to said database;

iv) receive a query result from said database.

12. The system of claim 11, wherein said domain name appraisal module is further configured to:

i) while said query result does not comprise said one or more matching data records, and while a quantity of said one or more query parameters is greater than 0;

a) remove one of said one or more query parameters; and

b) query said database for said one or more matching data records according to said one or more query parameters remaining;

ii) responsive to a determination that said query result comprises said one or more matching data records;

a) generate a weighted query value comprising a quotient of said quantity of said one or more query parameters remaining, divided by 3; and

b) prior to generating said keyword appraisal;

1) reset a value of said keyword frequency count to a product of said keyword frequency count and said weighted query value; and

2) reset a value of said keyword monetary value to a product of said keyword monetary value and said weighted query value.

13. The system of claim 12, wherein said domain name appraisal module is further configured to remove said top level domain as said one of said one or more query parameters prior to removing said ordinal position of said keyword as said one of said one or more query parameters.

14. The system of claim 12, further comprising a keyword aging module configured to, prior to said domain name appraisal module generating said keyword appraisal:

i) identify a current date;

ii) set an age-weighted keyword frequency count and an age-weighted keyword monetary value to 0;

iii) identify, in each of said one or more matching data records, a sale date on which said text string was identified in a sold domain name;

iv) for each said sale date identified;

a) calculate an age of said sale date, said age comprising a number of months between said current date and said sale date;

b) calculate an age weight value comprising an age weight numerator divided by an age weight denominator, wherein;

1) said age weight denominator comprises a multiple of 12;

2) said age weight numerator comprises said age subtracted from said age weight denominator; and

3) said age weight value comprises a value of 0 if said age is greater than said age weight denominator;

c) identify a sale date frequency count comprising a quantity of said one or more matching data records comprising said sale date;

d) add a product of said sale date frequency count and said age weight value to said age-weighted keyword frequency count;

e) identify a sale date monetary value comprising a sum of said monetary value associated with said text string for all of said one or more matching data records comprising said sale date;

f) add a product of said sale date monetary value and said age weight value to said age-weighted keyword monetary value;

v) replace a value assigned to said keyword frequency count with said age-weighted keyword frequency count; and

vi) replace a value assigned to said keyword monetary value with said age-weighted keyword monetary value.

15. The system of claim 14, wherein said age weight denominator is 24.

16. The system of claim 14, wherein said age weight denominator is 12.

17. The system of claim 1, wherein said domain name appraisal module generates said keyword appraisal by:

i) determining whether said keyword frequency count is 1 or greater;

ii) responsive to a determination that said keyword frequency count is not 1 or greater, generating said keyword appraisal by multiplying said keyword monetary value by said keyword frequency count.

18. The system of claim 1, wherein said domain name appraisal module is further configured to write said keyword frequency count and said keyword monetary value to said database.