Management of multiple advertising inventories using a monetization platform

• US 9,058,406 B2
• Filed: 10/29/2012
• Issued: 06/16/2015
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Soroca, Adam, Karasic, Neal J.
• Primary Examiner(s): WENG, PEI YONG
• Application Number:
  US13/662,888
• Publication Number:
  US 20130055097A1
• Time in Patent Office: 960 Days
• Field of Search: 715/772
• US Class Current: 1/1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility.

Claims

1. A system for selecting sponsored content from a first and second mobile content inventory, the system comprising one or more computers having computer readable media having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) identifying a user of a tablet via a hashed user identification;

(b) associating a behavioral profile, a transactional profile, and a geographic profile with the hashed user identification;

(c) attributing to the hashed user identification an analytical code based on the association of the behavioral profile, the transactional profile, and the geographic profile;

(d) receiving in association with a webpage request from the tablet of the identified user a request for a sponsored content from a publisher for presentation of the sponsored content on the tablet of the identified user, wherein the webpage request corresponds to a webpage provided by a publisher;

(e) searching the first and second mobile content inventories for a first and second sponsored mobile content, wherein the first and second sponsored mobile contents each include a first item and a second item, wherein the first item requires a rendering capability of a first type of tablet to be rendered thereon and wherein the second item requires a rendering capability of a second type of tablet to be rendered thereon, wherein the first item is incompatible with the second type of tablet and the second item is incompatible with the first type of tablet;

(f) determining that the first sponsored mobile content is more relevant to the webpage request than the second sponsored mobile content based at least on;

(1) a relevancy of the first and second sponsored mobile contents to contextual information associated with the webpage; and

(2) a relevancy of the first and second sponsored mobile contents to the analytical code attributed to the hashed user identification; and

(3) a respective statistical weight of the first and second sponsored mobile contents relating to the respective amount of revenue the publisher would realize upon presentation of the first and second sponsored mobile contents to the cellular phone;

(g) determining that the tablet of the identified user is of the first type; and

(h) transmitting the first item of the first sponsored mobile content to the tablet of the first type for presentation thereon.

2. The system of claim 1, wherein the respective mobile sponsored contents each have analytical codes attributed thereto.