Dynamic presentation of targeted information in a mixed media reality recognition system

• US 9,087,104 B2
• Filed: 03/07/2013
• Issued: 07/21/2015
• Est. Priority Date: 01/06/2006
• Status: Active Grant

• Current Assignee: Ricoh Company Limited
• Original Assignee: Ricoh Company Limited
• Inventors: Graham, Jamey, Hull, Jonathan J.
• Primary Examiner(s): Lee, Wilson
• Application Number:
  US13/789,669
• Publication Number:
  US 20130218886A1
• Time in Patent Office: 866 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/2455 Query execution
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/3326 using relevance feedback from the user, e.g. relevance feedback on documents, documents sets, document terms or passages
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06F 16/434 using image data, e.g. images, photos, pictures taken by a user
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06F 16/583 using metadata automatically derived from the content
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 18/217 Validation; Performance evaluation; Active pattern learning techniques
• CPC Class Codes: G06F 18/254 of classification results, e.g. of results related to same input data
• CPC Class Codes: G06F 18/285 Selection of pattern recognition techniques, e.g. of classifiers in a multi-classifier system
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06V 30/19113 Selection of pattern recognition techniques, e.g. of classifiers in a multi-classifier system
• CPC Class Codes: G06V 30/1916 Validation; Performance evaluation
• CPC Class Codes: G06V 30/1918 Fusion techniques, i.e. combining data from various sources, e.g. sensor fusion
• CPC Class Codes: G06V 30/414 : Extracting the geometrical structure, e.g. layout tree; Block segmentation, e.g. bounding boxes for graphics or text

Abstract

A context-aware targeted information delivery system comprises a mobile device, an MMR matching unit, a plurality of databases for user profiles, user context and advertising information, a plurality of comparison engines and a plurality of weight adjusters. The mobile device is coupled to deliver an image patch to the MMR matching unit which in turn performs recognition to produce recognize text. The recognized text is provided to a first and second comparison engines to produce relevant topics and relevant ads. The relevant topics and relevant ads are adjusted with information from a user context database including information such as location, date, time, and other information from a user profile. The third comparison engine compares the relevant topics and relevant ads to produce a set of final ads that are most related to the topics of interest for the user and delivered for display on to the mobile device.

Claims

1. A computer-implemented method, the method comprising:

receiving an input image;

performing, with one or more processors, a visual search using the input image to produce recognized text;

receiving user profile information;

generating, with the one or more processors, relevant topics based on the recognized text and the user profile information;

receiving targeted information;

generating, with the one or more processors, relevant targeted information based on the recognized text, the targeted information, and the user profile information;

receiving user context information comprising a history of produced recognized text from previous visual searches; and

generating final targeted information based on the relevant topics, the relevant targeted information, and the user context information.

2. The computer-implemented method of claim 1, wherein receiving the input image comprises receiving the input image from a user device.

3. The computer-implemented method of claim 1, further comprising adjusting a weight of an element of the relevant targeted information based on the user context information.

4. The computer-implemented method of claim 1, wherein the user context information includes at least one from the group of a patch image;

a recognized document;

a location and page of a recognized document;

recognized text from a patch image;

surrounding text for a patch image;

image features of a patch image;

hotspot information;

physical location where the image was captured;

time of day when the image was captured;

time of year when the image was captured;

history of previous matches; and

other images that were captured before the latest one.

5. The computer-implemented method of claim 1, wherein the targeted information includes advertisements.

6. The computer-implemented method of claim 1, further comprising transmitting the final targeted information for presentation on a user device.

7. A system comprising:

one or more processors;

a memory storing instructions, which when executed cause the one or more processors, to receive an input image, perform a visual search using the input image to produce recognized text, receive user profile information, receive targeted information, and receive user context information comprising a history of produced recognized text from previous visual searches;

one or more databases configured to store the user profile information, the targeted information, and the user context information;

a first comparison engine in communication with the one or more processors and the one or more databases, the first comparison engine configured to generate relevant topics based on the recognized text and the user profile information;

a second comparison engine in communication with the one or more processors and the one or more databases, the second comparison engine configured to generate relevant targeted information based on the recognized text and the targeted information; and

a third comparison engine, in communication with the first comparison engine and the second comparison engine, configured to generate final targeted information based on the relevant topics, the relevant targeted information, and the user context information.

8. The system of claim 7, wherein the one or more processors receive the input image from a user device.

9. The system of claim 7, further comprising:

a weight adjuster in communication with the first comparison engine, the weight adjustor configured to adjust a weight of an element of the relevant topics based on the user context information.

10. The system of claim 7, further comprising a weight adjuster in communication with the second comparison engine, the weight adjustor configured to adjust a weight of an element of the relevant targeted information based on the user context information.

11. The system of claim 7, wherein the user context information includes at least one from the group of a patch image;

a recognized document;

a location and page of a recognized document;

recognized text from a patch image;

surrounding text for a patch image;

image features of a patch image;

hotspot information;

physical location where the image was captured;

time of day when the image was captured;

time of year when the image was captured;

history of previous matches; and

other images that were captured before the latest one.

12. The system of claim 7, wherein the targeted information includes advertisements.

13. The system of claim 7, further comprising a communication module configured to transmit the final targeted information for presentation on a user device.

14. A computer program product, the computer program product comprising a non-transitory computer usable medium including a computer readable program, wherein the computer readable program, when executed on a computer, causes the computer to:

receive an input image;

perform a visual search using the input image to produce recognized text;

receive user profile information;

generate relevant topics based on the recognized text and the user profile information;

receive targeted information;

generate relevant targeted information based on the recognized text, the targeted information, and the user profile information;

receive user context information comprising a history of produced recognized text from previous visual searches; and

generate final targeted information based on the relevant topics, the relevant targeted information, and the user context information.

15. The computer program product of claim 14, wherein receiving the input image comprises receiving the input image from a user device.

16. The computer program product of claim 14, wherein the computer readable program further causes the computer to adjust a weight of an element of the relevant targeted information based on the user context information.

17. The computer program product of claim 14, wherein the computer readable program further causes the computer to adjust a weight of an element of the relevant topics based on the user context information.

18. The computer program product of claim 14, wherein the user context information includes at least one from the group of a patch image;

a recognized document;

a location and page of a recognized document;

recognized text from a patch image;

surrounding text for a patch image;

image features of a patch image;

hotspot information;

physical location where the image was captured;

time of day when the image was captured;

time of year when the image was captured;

history of previous matches; and

other images that were captured before the latest one.

19. The computer program product of claim 14, wherein the targeted information includes advertisements.

20. The computer program product of claim 14, wherein the computer readable program further causes the computer to transmit the final targeted information for presentation on a user device.