Contextual advertising for video and audio media

• US 9,087,331 B2
• Filed: 08/29/2008
• Issued: 07/21/2015
• Est. Priority Date: 08/29/2007
• Status: Active Grant

• Current Assignee: TVEyes Inc.
• Original Assignee: TVEyes Inc.
• Inventors: Ives, David J., Seltzer, David B.
• Primary Examiner(s): Weiss, John G
• Assistant Examiner(s): CHORNESKY, ADAM B
• Application Number:
  US12/201,837
• Publication Number:
  US 20090063279A1
• Time in Patent Office: 2,517 Days
• Field of Search: 705/14.73, 705/10, 705/14.55, 705/14.66, 707/754
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method for serving contextually relevant advertisements is provided, including monitoring a media stream to indentify an audio or video asset, extracting and storing corresponding text from the asset, retrieving stored text when the asset is selected by a user, analyzing the text and identifying relevant advertisements that are then displayed to a user as a clickable text next to the playing video or audio asset. In further embodiments, the method may include the steps of retrieving a variable length portion of the text corresponding to the portion of the asset being played by the user, analyzing the portion of the text to identify advertisements relevant to the corresponding portion of the asset, displaying the advertisements during the playback of the portion of the asset, and then repeating the steps until the playback of the whole asset is completed.

Claims

1. A system for serving contextually relevant advertisements, comprising:

a computer system;

a software executing on said computer system for continuously monitoring a stream of media to detect a data asset;

a software executing on said computer system for retrieving said data asset from said stream;

a software executing on said computer system for transcribing said data asset to produce a transcription text;

a software executing on said computer system for analyzing said transcription text and retrieving at least one advertisement item contextually relevant to said data asset;

a software executing on said computer system for forwarding said data asset to a user together with said at least one advertisement item; and

wherein said at least one advertisement item is displayed simultaneously with and in proximity to said data asset.

2. The system for serving contextually relevant advertisements in accordance with claim 1, wherein said stream of media comprises a stream of media on the Internet.

3. The system for serving contextually relevant advertisements in accordance with claim 1, wherein said data asset is a video file.

4. The system for serving contextually relevant advertisements in accordance with claim 1, wherein said data asset is an audio file.

5. The system for serving contextually relevant advertisements in accordance with claim 1, further comprising a metadata storage unit for storing metadata as -sociated with said data asset.

6. The system for serving contextually relevant advertisements in accordance with claim 5, wherein said stored metadata is retrieved when said data asset is selected by the user.

7. The system for serving contextually relevant advertisements in accordance with claim 6, wherein said metadata is used to select said at least one advertisement item contextually relevant to said data asset.

8. The system for serving contextually relevant advertisements in accordance with claim 1, further comprising an advertisement storage unit for storing advertisement items received from at least one advertisement provider.

9. The system for serving contextually relevant advertisements in accordance with claim 1, further comprising a transcript storage unit for storing said transcription text.

10. The system for serving contextually relevant advertisements in accordance with claim 9, further comprising a software executing on said computer system for retrieving said transcription text from said transcript storage unit when said data asset is selected by a user.

11. The system for serving contextually relevant advertisements in accordance with claim 1, wherein said at least one advertisement item comprises hyper text linked to a corresponding advertisement web page.

12. A method for serving contextually relevant advertisements, comprising the steps of:

continuously monitoring a stream of media with a computer to detect a data asset;

retrieving said data asset with a computer from said stream when said data asset is detected;

transcribing said data asset with a computer to create a transcription text;

analyzing said transcription text with a computer to identify at least one advertisement item contextually relevant to said data asset; and

delivering said data asset to a user with a computer with said at least one advertisement item displayed simultaneously with and in proximity to said data asset.

13. The method for serving contextually relevant advertisements according to claim 12, wherein said data asset is an audio file.

14. The method for serving contextually relevant advertisements according to claim 12, wherein said data asset is a video file.

15. The method for serving contextually relevant advertisements according to claim 12, further comprising a step of storing said transcription text with a computer in a transcript storage unit for later retrieval.

16. The method for serving contextually relevant advertisements according to claim 15, further comprising a step of retrieving said transcription text with a computer from said transcript storage unit when said data asset is selected by a user.

17. The method for serving contextually relevant advertisements according to claim 12, further comprising a step of using a voice recognition technique with a computer to create said transcription text.

18. The method for serving contextually relevant advertisements according to claim 15, wherein said voice recognition technique comprises a step of creating a searchable index with a computer of every word contained in said data asset.

19. The method for serving contextually relevant advertisements according to claim 12, further comprising a step of providing said at least one advertisement item with a computer in form of a hyper text linked to a corresponding advertisement web page.

20. The method for serving contextually relevant advertisements according to claim 12, wherein said stream of media comprises a stream of media on the Internet.

21. A method for serving contextually relevant advertisements, comprising the steps of:

continuously monitoring a stream of media with a computer on the Internet to detect a data asset;

retrieving said data asset with a computer from said stream when said data asset is detected;

transcribing said data asset with a computer to create a transcription text;

storing said transcription text with a computer in a transcript storage unit for later retrieval;

retrieving a first portion of said transcription text with a computer having a variable length after a playback of a first corresponding portion of said data asset is initiated by a user;

analyzing said first portion of said transcription text with a computer to identify at least one advertisement item contextually relevant to said first corresponding portion of said data asset;

displaying said at least one advertisement item with a computer simultaneously with and in proximity to said data asset until the playback of said first portion of said data asset is completed;

retrieving a second portion of said transcription text with a computer having said variable length corresponding to a second portion of said data asset being played by the user, analyzing said second portion of said transcription text with a computer, identifying at least one advertisement item with a computer contextually relevant to said second corresponding portion of said data asset, and displaying said at least one advertisement item with a computer simultaneously with and in proximity to said data asset until the playback of said second portion of said data asset is completed; and

repeating the steps with a computer until the playback of said data asset is completed.

22. The method for serving contextually relevant advertisements according to claim 21, wherein said variable length is thirty seconds.

23. The method for serving contextually relevant advertisements according to claim 21, wherein said variable length is fifteen seconds.

24. The method for serving contextually relevant advertisements according to claim 21, wherein said data asset is an audio file.

25. The method for serving contextually relevant advertisements according to claim 21, wherein said data asset is a video file.

26. The method for serving contextually relevant advertisements according to claim 21, further comprising a step of using a voice recognition technique with a computer to create said transcription text.

27. The method for serving contextually relevant advertisements according to claim 21, wherein said voice recognition technique comprises a step of creating a searchable index with a computer of every word contained in said data asset.

28. The method for serving contextually relevant advertisements according to claim 21, further comprising a step of providing said at least one advertisement item with a computer in form of a hyper text linked to a corresponding advertisement web page.

29. A method for serving contextually relevant advertisements during live radio broadcast, comprising the steps of:

retrieving a first portion of live radio broadcast with a computer;

transcribing said first portion of live radio broadcast with a computer to create a first portion of transcription text;

analyzing said first portion of transcription text with a computer to identify at least one advertisement item contextually relevant to said first portion of live radio broadcast;

displaying said at least one advertisement item with a computer on a user'"'"'s computer system simultaneously with said first portion of live radio broadcast and in proximity to a media player through which said live radio broadcast is streamed;

retrieving a second portion of live radio broadcast with a computer;

transcribing said second portion of live radio broadcast with a computer to create a second portion of transcription text;

analyzing said second portion of transcription text with a computer to identify at least one advertisement item contextually relevant to said second portion of live radio broadcast and displaying said item with a computer on a user'"'"'s computer system simultaneously with said second portion of live radio broadcast and in proximity to a media player through which said live radio broadcast is streamed; and

repeating the steps with a computer until said live radio broadcast is completed.

30. The method for serving contextually relevant advertisements during live radio broadcast according to claim 29, wherein said at least one contextually relevant advertisement item is delivered to a user with a computer after a playback of a corresponding portion of said live radio broadcast is completed.