Preferred customer marketing delivery based on dynamic data for a customer

• US 9,092,808 B2
• Filed: 09/27/2007
• Issued: 07/28/2015
• Est. Priority Date: 04/03/2007
• Status: Expired due to Fees

• Current Assignee: Daedalus Blue LLC
• Original Assignee: International Business Machines Corporation
• Inventors: Angell, Robert Lee, Kraemer, James R.
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US11/862,294
• Publication Number:
  US 20080249868A1
• Time in Patent Office: 2,861 Days
• Field of Search: 705/14
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A computer implemented method, apparatus, and computer usable program product for automatically determining a marketing status for a customer. In one embodiment, detection data is received from a set of detectors associated with the retail facility. The detection data is processed to form dynamic data. The dynamic data is analyzed using a set of data models to identify marketing initiation factors. In response to the marketing initiation factors indicating initiation of marketing to the customer, a customized marketing message is generated for the customer and dynamically transmitted to a display device associated with the customer. The customized marketing message is displayed to the customer in real-time as the customer is shopping at the retail facility.

Claims

1. A computer implemented method for automatically determining a marketing status for a customer, the computer implemented method comprising:

receiving data from a set of detectors associated with a retail facility to form detection data for the customer, wherein the detection data is gathered in real-time as the customer is shopping at the retail facility;

processing the detection data, by a processor, to identify patterns of events to form current customer behavior data describing events associated with the customer;

retrieving a customer profile for the customer, wherein the customer profile indicates past behavior of the customer while shopping at the retail facility on a different shopping trip;

comparing the current customer behavior data to the past customer behavior data;

responsive to the comparison indicating the customer is walking at a customary pace or shopping at a customary rate, generating positive marketing initiation factors;

responsive to the comparison indicating the customer is walking at a pace that is faster than the customary pace or shopping at a rate that is faster than the customary rate of shopping, generating negative marketing initiation factors;

responsive to generating the positive marketing initiation factors indicating initiation of marketing to the customer, generating a customized marketing message for the customer; and

transmitting the customized marketing message to a display device associated with the customer, wherein the customized marketing message is displayed to the customer in real-time as the customer is shopping at the retail facility.

2. A computer program product comprising:

a non-transitory computer readable storage medium storing computer usable program code for automatically determining whether to deliver customized marketing content to a customer associated with a retail facility, the computer usable program code comprising;

computer usable program code for receiving data from a set of detectors associated with a retail facility to form detection data for the customer, wherein the detection data is gathered in real-time as the customer is shopping at the retail facility;

computer usable program code for processing the detection data, by a processor, to identify patterns of events to form current customer behavior data describing events associated with the customer;

computer usable program code for retrieving a customer profile for the customer, wherein the customer profile indicates past behavior of the customer while shopping at the retail facility on a different shopping trip;

computer usable program code for comparing the current customer behavior data to the past customer behavior data;

computer usable program code for generating positive marketing initiation factors in response to the comparison indicating the customer is walking at a customary pace or shopping at a customary rate;

computer usable program code for generating negative marketing initiation factors in response to the comparison indicating the customer is walking at a pace that is faster than the customary pace or shopping at a rate that is faster than the customary rate of shopping;

computer usable program code for generating a customized marketing message for the customer in response to generating the positive marketing initiation factors indicating initiation of marketing to the customer; and

computer usable program code for transmitting the customized marketing message to a display device associated with the customer, wherein the customized marketing message is displayed to the customer in real-time as the customer is shopping at the retail facility.