Method, system and apparatus for using user profile electronic device data in media delivery

• US 9,110,903 B2
• Filed: 11/22/2006
• Issued: 08/18/2015
• Est. Priority Date: 11/22/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Martinez, Ronald, Davis, Marc, Kalaboukis, Chris, Hayashi, Nathanael Joe
• Primary Examiner(s): TAPP, AMELIA L
• Application Number:
  US11/562,973
• Publication Number:
  US 20080117201A1
• Time in Patent Office: 3,191 Days
• Field of Search: 715/203
• US Class Current: 1/1
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: G11B 27/322 used signal is digitally coded
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user'"'"'s mobile electronic device or a television, computer, billboard or other display co-located with the user. Related methods are also provided.

Claims

1. A system comprising:

a computing device comprising a processor and memory, the memory storing and the processor executing;

a profile management module that receives electronic device data from an electronic device, the electronic device data comprising temporal data, spatial data and interaction data, such that the interaction data comprises relationship data relating two or more users in a social network of users;

a user profile associated with a user, such that the profile management module manages the user profile and such that the user profile comprises at least some of the electronic device data and such that the user profile additionally comprises deduced information that is deduced by correlating the spatial data, the temporal data, and the interaction data; and

a media presentation module that selects media from a media inventory by correlating the user profile with metadata associated with the media, selects a media output device co-located with the user, and delivers the selected media to the media output device.

2. The system of claim 1, wherein the media is delivered to at least two media output devices co-located with the user, a first one of the at least two media output devices being an output device of a mobile electronic device, and a second media and a second one of the at least two media output devices being a visual display not associated with the mobile electronic device.

3. The system of claim 2, wherein the interaction data additionally comprises interpersonal communication data, media data transaction data, and device interaction data.

4. The system of claim 3, wherein the relationship data additionally comprises user identity data.

5. The system of claim 1, wherein the user profile comprises past location data, present location data, and predicted future location data.

6. The system of claim 1, wherein the deduced information comprises past activity information, present activity information, predicted future activity information, and preferences information.

7. The system of claim 1, wherein the user profile is one of a plurality of user profiles, wherein the profile management module manages the plurality of user profiles, and wherein at least some of the deduced information is deduced based at least on a comparison of two or more of the plurality of user profiles.

8. The system of claim 7, wherein each of the plurality of user profiles is associated with an electronic device, and wherein the media presentation module selects media for presentation to at least one of the electronic devices based at least on a comparison of two or more of the plurality of user profiles.

9. A method comprising:

collecting, by a computing device, temporal data, spatial data and interaction data for a plurality of electronic devices, such that the interaction data comprises relationship data relating two or more users in a social network of users;

maintaining, by the computing device, a plurality of user profiles based on the temporal data, the spatial data, and the interaction data;

deducing, by the computing device, deduced information for at least a portion of the plurality of user profiles by correlating temporal data, the spatial data, and the interaction data;

updating, by the computing device, the at least a portion of the plurality of user profiles to additionally comprise the deduced information;

selecting, by the computing device, media from a media inventory by correlating one of the plurality of user profiles with metadata associated with the media;

selecting, by the computing device, a media output device via which to deliver the selected media; and

causing, by the computing device, the delivery of the selected media to the selected media output device.

10. The method of claim 9, wherein the interaction data additionally comprises interpersonal communication data, media data, transaction data and electronic device interaction data.

11. The method of claim 9, wherein the deduced information comprises past location information, present location information, predicted future location information, past activity information, present activity information, predicted future activity information, primary location information, secondary location information, preferences information and social network information.

12. The method of claim 11, wherein deducing additionally comprises:

comparing, by the computing device, a first user profile to at least one other user profile;

producing, by the computing device, the deduced information based on the comparing step; and

updating, by the computing device, at least one of the plurality of user profiles to additionally comprise at least some of the deduced information.

13. The method of claim 11, wherein the deduced information is first deduced information and wherein the method further comprises:

correlating, by the computing device, the first deduced information with the temporal data, the spatial data, the interaction data and other deduced information;

producing, by the computing device, second deduced information based on the correlating step; and

updating, by the computing device, at least one of the plurality of user profiles to additionally comprise the second deduced information.

14. The method of claim 9, further comprising:

comparing, by the computing device, at least a portion of the user profile to a plurality of media output devices;

completing, by the computing device and based on the comparing step, the selecting a media output device step;

transforming, by the computing device, the selected media for delivery to the selected media output device; and

completing, by the computing device, the causing the delivery of the selected media step.

15. The method of claim 14, wherein the selected media device is selected based on at least one of present location information and present activity information and wherein the selected media is selected based at least in part on present location information and present activity information.

16. The method of claim 9, further comprising:

completing all of the selecting media step, the selecting a media output device step, and the causing delivery step in accordance with one of a predetermined delivery schedule and a dynamic media delivery analysis.