Content distribution system and method

DC CAFC
  • US 9,117,228 B1
  • Filed: 06/01/2015
  • Issued: 08/25/2015
  • Est. Priority Date: 09/21/1999
  • Status: Expired due to Fees
First Claim
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1. A system for targeting digital video advertisements to consumers, the system comprising:

  • at least one first server comprising a first network connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first network connector and over the network, wherein at least one vacancy is associated with the digital video program;

    at least one second server comprising;

    at least one storage device for storing a plurality of digital video advertisements, wherein at least one digital video advertisement has at least one attribute;

    at least one processor configured to select at least one digital video advertisement from the plurality of digital video advertisements, wherein the selection is based on comparing targeted criteria to the at least one attribute of the at least one digital video advertisements; and

    a second network connector, wherein the at least one second server is connected to the at least one consumer device over the network and is configured to transmit the selected advertisement to the at least one consumer device through the second network connector and over the network; and

    at least one consumer device comprising;

    a third network connector, wherein the at least one consumer device is configured to receive the digital video program and the selected advertisement through the third network connector and over the network; and

    at least one processor configured to insert the selected advertisement into the at least one vacancy as the consumer is viewing the digital video program.

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