Content distribution system and method
DC CAFCFirst Claim
1. A system for targeting digital video advertisements to consumers, the system comprising:
- at least one first server comprising a first network connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first network connector and over the network, wherein at least one vacancy is associated with the digital video program;
at least one second server comprising;
at least one storage device for storing a plurality of digital video advertisements, wherein at least one digital video advertisement has at least one attribute;
at least one processor configured to select at least one digital video advertisement from the plurality of digital video advertisements, wherein the selection is based on comparing targeted criteria to the at least one attribute of the at least one digital video advertisements; and
a second network connector, wherein the at least one second server is connected to the at least one consumer device over the network and is configured to transmit the selected advertisement to the at least one consumer device through the second network connector and over the network; and
at least one consumer device comprising;
a third network connector, wherein the at least one consumer device is configured to receive the digital video program and the selected advertisement through the third network connector and over the network; and
at least one processor configured to insert the selected advertisement into the at least one vacancy as the consumer is viewing the digital video program.
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Accused Products
Abstract
Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers.
170 Citations
23 Claims
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1. A system for targeting digital video advertisements to consumers, the system comprising:
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at least one first server comprising a first network connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first network connector and over the network, wherein at least one vacancy is associated with the digital video program; at least one second server comprising; at least one storage device for storing a plurality of digital video advertisements, wherein at least one digital video advertisement has at least one attribute; at least one processor configured to select at least one digital video advertisement from the plurality of digital video advertisements, wherein the selection is based on comparing targeted criteria to the at least one attribute of the at least one digital video advertisements; and a second network connector, wherein the at least one second server is connected to the at least one consumer device over the network and is configured to transmit the selected advertisement to the at least one consumer device through the second network connector and over the network; and at least one consumer device comprising; a third network connector, wherein the at least one consumer device is configured to receive the digital video program and the selected advertisement through the third network connector and over the network; and at least one processor configured to insert the selected advertisement into the at least one vacancy as the consumer is viewing the digital video program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for targeting digital video advertisements to consumers, the system comprising:
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at least one first server comprising a first network connector, wherein the at least one first server is connected to at least one consumer device over a network and is configured to transmit a digital video program to the at least one consumer device through the first network connector and over the network; at least one second server comprising; at least one storage device for storing a plurality of digital video advertisements, wherein at least one digital video advertisement has at least one attribute; at least one processor configured to select at least one digital video advertisement from the plurality of digital video advertisements, wherein the selection is based on comparing targeted criteria to the at least one attribute of the at least one digital video advertisements, wherein the targeted criteria comprise consumer profiles and contextual data; and a second network connector, wherein the at least one second server is connected to the at least one consumer device over the network and is configured to transmit the selected advertisement to the at least one consumer device through the second network connector and over the network; and at least one consumer device comprising; a third network connector, wherein the at least one consumer device is configured to receive the digital video program and the selected advertisement through the third network connector and over the network; and at least one processor configured to insert the selected advertisement at times during the digital video program. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22)
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23. A system for targeting digital video advertisements to consumers, the system comprising:
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at least one server comprising; at least one storage device for storing a digital video program and a plurality of digital video advertisements, wherein at least one vacancy is associated with the digital video program and at least one digital video advertisement has at least one attribute; at least one processor configured to select at least one digital video advertisement from the plurality of digital video advertisements, wherein the selection is based on comparing targeted criteria to the at least one attribute of the at least one digital video advertisements; and a first network connector, wherein the at least one server is connected to at least one consumer device over a network and is configured to transmit the digital video program and the selected advertisement to the at least one consumer device through the first network connector and over the network; and the at least one consumer device comprising; a second network connector, wherein the at least one consumer device is configured to receive the digital video program and the selected advertisement through the second network connector and over the network; and at least one processor configured to insert the selected advertisement into the at least one vacancy as the consumer is viewing the digital video program.
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Specification