Dynamic promotional layout management and distribution rules

• US 9,123,074 B2
• Filed: 07/10/2014
• Issued: 09/01/2015
• Est. Priority Date: 01/28/2013
• Status: Active Grant

• Current Assignee: Sanderling Management Limited
• Original Assignee: Sanderling Management Limited
• Inventors: Jacobs, Michael
• Primary Examiner(s): ZURITA, JAMES H
• Application Number:
  US14/327,670
• Publication Number:
  US 20140324629A1
• Time in Patent Office: 418 Days
• Field of Search: 706/26.1, 706/27.1
• US Class Current: 1/1
• CPC Class Codes: G06F 3/04817 using icons graphical or visual programming using iconic symbols G06F8/34
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04845 for image manipulation, e.g. dragging, rotation, expansion or change of colour
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Systems, methods and computer readable products are provided for enabling dynamic loading of one or more digital image branding functions associated with one or more distribution rules. A distribution rule is used to target a group of end users that are selected from a dataset mapping a plurality of end-users according to one or more distribution rules. Instructions are forwarded to present an indication the digital image branding function to each member of the end users group.

Claims

1. A computerized method of distributing a digital image processing function, said computerized method comprising:

receiving, by at least one server, a digital image processing function associated with at least one distribution rule;

receiving from a plurality of mobile devices a plurality of locations of a plurality of end users, each one of said plurality of locations is identified using one of a plurality of GPS modules installed in said plurality of mobile devices;

matching, using said at least one server, said plurality of locations with said at least one distribution rule to identify a mobile devices group of mobile devices from said plurality of mobile devices; and

forwarding instructions to add in real time a new selectable indication indicative of said digital image processing function to a palette of a graphical user interface (GUI) having a plurality of existing selectable indications and displayed on a display of each mobile device member of said mobile devices group;

wherein a user selection of said new selectable indication causes a hardware processor of a mobile device member of said mobile devices group to;

apply said digital image processing function on a digital image selected by a user using said GUI for creating a processed digital image processed with at least one function member of a function group consisting of;

a de-blurring function, an icon adding function, a color correction function, an auto-focus function, a fill-flash function, a cropping function, a motion de-blurring function, a black and white function, a sepia function, an antique function, an overlay function, a pinch function, a zoom function and a rotation function.

2. The computerized method of claim 1, further comprising embedding, according to said digital image processing function, an icon in said digital image for creating said processed digital image, said icon is recognizable by some of said plurality of end users as associated with at least one of a commercial product, a sporting event, a cultural event, a philanthropic event and a political event.

3. The computerized method of claim 1, further comprising identifying, using said digital image processing function, an object depicted in said digital image, and creating said processed age by applying said digital image processing function only to said object.

4. The computerized method of claim 1, further comprising:

receiving at least one sensor value from each of said plurality of mobile devices, and

associating each of said plurality of client mobile devices with at least one end user, wherein matching said at least one distribution rule with said plurality of locations is performed using said at least one sensor value, wherein said at least one sensor value is acquired for identifying an activity of said at least one end user by at least one of an digital image sensor, an accelerometer, a gyroscope, a location determining device, light sensor, temperature sensor, blood rate monitor, heart rate monitor, and moisture sensor.

5. The computerized method of claim 1, further comprising setting at least one reward to at least one end user of some members of said group in response to distributing said processed digital image in at least one social media network.

6. The computerized method of claim 5, further comprising setting said at least one reward according to a frequency at which at least one social media network end user responds to said distributing of said processed digital image.

7. The computerized method of claim 5, further comprising distributing said processed digital image using said mobile device member of said mobile devices group.

8. The computerized method of claim 1, further comprising performing a statistical analysis of tracking events of at least one member of said group.

9. The computerized method of claim 1, wherein said matching comprises selecting each member of said mobile devices group based on an analysis of historical events of distributing and sharing digital images by said plurality of end users which use said plurality of mobile devices.

10. The computerized method of claim 1, said hardware processor of said mobile device member of said mobile devices group is adapted to instruct a resident application executing on a hardware processor of said mobile device to receive said digital image according to said indication.

11. The computerized method of claim 1, said hardware processor of said mobile device member of said mobile devices group is adapted to send said processed digital image via a social media for posting said processed digital image in a social media post.

12. The computerized method of claim 1, said hardware processor of said mobile device member of said mobile devices group is adapted to add a label to said digital image for creating said processed digital image according to said digital image processing function, wherein said label is at least one of a time, a date, a location, a product name, a brand name, a company name, a marketing campaign name, and a marketing campaign slogan.

13. A computer program product comprising a non transitory computer usable storage medium having computer readable program code embodied in said medium for distributing a digital image processing function, said computer program product comprising:

first computer readable program code for receiving, by at least one server, a digital image processing function associated with at least one distribution rule;

second computer readable program code for receiving from a plurality of mobile devices a plurality of locations of a plurality of end users, each one of said plurality of locations is identified using one of a plurality of GPS modules installed in said plurality of mobile devices;

third computer readable program code for matching, using said at least one server, said plurality of locations with said at least one distribution rule to identify a mobile devices group of mobile devices from said plurality of mobile devices; and

fourth computer readable program code for forwarding instructions to add in real time a new selectable indication indicative of said digital image processing function to a palette of a graphical user interface (GUI) having a plurality of existing selectable indications, said GUI is displayed on a display of each member of said mobile devices group;

wherein a user selection of said new selectable indication causes a hardware processor of a member of said mobile devices group to;

apply said digital image processing function on a digital image selected by a user using said GUI for creating a processed digital image processed with at least one function member from a function group consisting of;

a de-blurring function, an icon adding function, a color correction function, an auto-focus function, a fill-flash function, a cropping function, a motion de-blurring function, a black and white function, a sepia function, an antique function, an overlay function, a pinch function, a zoom function and a rotation function.