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Search engine optimization with secured search

  • US 9,141,700 B2
  • Filed: 03/27/2012
  • Issued: 09/22/2015
  • Est. Priority Date: 12/30/2011
  • Status: Active Grant
First Claim
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1. A method to estimate visits from searches attributable to keywords when the keywords are no longer transmitted in webpage referrals from search engines due to secured search, the method comprising:

  • identifying a webpage for which data is sought, the data relating to visits from searches attributable to keywords;

    identifying an entity reporting keywords actually used in secured internet searches;

    retrieving from the entity a keyword reported as actually used in a secured internet search that resulted in a visit to the webpage;

    obtaining percentage values associated with different positions of webpages on search result pages;

    obtaining a number of secured searches performed using the keyword;

    determining a position of the webpage on a search results page resulting from searching the keyword; and

    estimating a number of visits to the webpage that result from secured searches of the keyword based on the number of searches performed using the keyword and a percentage value associated with the position of the webpage on the search results page.

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