Broadcast response method and system

• US 9,148,292 B2
• Filed: 10/01/2014
• Issued: 09/29/2015
• Est. Priority Date: 03/21/2003
• Status: Active Grant

• Current Assignee: StratosAudio, Inc.
• Original Assignee: StratosAudio, Inc.
• Inventors: Christensen, Kelly M., Mock, Thomas Daniel, Kushner, Lewis A., Bowman, Richard L.
• Primary Examiner(s): Kasraian, Allahyar
• Application Number:
  US14/503,818
• Publication Number:
  US 20150017908A1
• Time in Patent Office: 363 Days
• Field of Search: 4554141-4144, 455/418, 705/14.49, 705/14.55, 705/14.56, 705/14.64, 726/98, 726/99, 726/109, 726/114, 726/118, 726/123, 726/136, 709/217
• US Class Current: 1/1
• CPC Class Codes: G06K 19/0723 the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: H04H 2201/13 radio data system/radio broadcast data system [RDS/RBDS]
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/76 Arrangements characterised by transmission systems other than for broadcast, e.g. the Internet for broadcast H04H20/65
• CPC Class Codes: H04L 12/1868 Measures taken after transmission, e.g. acknowledgments
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04L 65/611 for multicast or broadcast systems for broadcast or conference H04L12/18; arrangements for broadcast or distribution combined with broadcast H04H20/00; arrangements for broadcast applications with a direct linkage to broadcast information or to broadcast space-time H04H60/00; selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS], H04W4/06
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services

Abstract

A system and method for broadcast response generally employing RDS, DARC, or similar technology is provided, including a method for responding to a broadcast comprising extracting an event identifier from a broadcast signal; detecting a response by a user to the broadcast signal; polling a communications device to determine a user identifier; and communicating the event identifier and the user identifier when the user response is detected.

Claims

1. A computer-implemented method for generating a response packet subsequent to receiving a broadcast of a specific broadcast event using a receiving device, the method comprising:

receiving the broadcast of the specific broadcast event and a data stream corollary to the specific broadcast event using the receiving device;

extracting an event identifier from a portion of the data stream using the receiving device, the event identifier comprising at least a portion of data required to enable identification of the broadcast of the specific broadcast event;

storing the event identifier in an electronic storage medium using the receiving device;

presenting, using an electronic display, identifying information corresponding to the broadcast of the specific broadcast event using the receiving device;

detecting, using at least one processor, a selection of at least part of the identifying information presented corresponding to the broadcast of the specific broadcast event;

associating, using at least one processor, the selection of at least part of the identifying information corollary to the event identifier stored in the electronic storage medium;

preparing the response packet for communication, the response packet comprising at least the result of the association of the selection of the at least part of the identifying information corollary to the event identifier; and

transmitting, using the receiving device, the response packet to a response authentication system, the response packet including at least the result of the association of the selection of the at least part of the identifying information corollary to the event identifier.

2. The method of claim 1, wherein the response packet further includes data that enables an identification of a source of the response, the data that enables the identification of the source of the response including at least one of the following:

a network address, a telephone number, an electronic serial number, a wireless identification number, a third party identifier, a vehicle identification number, an account identification, an identification of the receiving device, an identification of a user of the receiving device, a proprietary identifier.

3. The method of claim 1, wherein the data stream and the broadcast of the specific broadcast event are associated by at least one of the following:

the data stream is received independently from the broadcast of the specific broadcast event, the data stream is frequency multiplexed with the broadcast of the specific broadcast event, the data stream is time multiplexed with the broadcast of the specific broadcast event, the data stream is encoded in the broadcast of the specific broadcast event, a first portion of the data stream is received independently from a second portion of the data stream, whereby the first portion of the data stream and the second portion of the data stream are corollary to the specific broadcast event.

4. The method of claim 1, wherein receiving the broadcast includes using at least one of the following:

an FM receiver, an AM radio receiver, an In-Band-On-Channel receiver, a television receiver, a wireless receiver, a computing device, a satellite receiver.

5. The method of claim 1, wherein at least a portion of the data stream comprises, associated with the broadcast of the specific broadcast event, at least one of:

a content identification, a track identifier, a track title, a numeric identifier, an alpha-numeric identifier, a unique identifier, Radio Broadcast Data System (RBDS) data, a plurality of response options, or Open Data Application (ODA) data.

6. The method of claim 1, wherein the event identifier extracted from the data stream is sourced from a database system and the response authentication system is capable of querying the database system using the event identifier.

7. A computer-implemented method of generating, using a receiving device, a response packet corollary to an event identifier, the response packet comprising at least a type indication, the method comprising:

receiving a broadcast of a specific broadcast event and a data stream corollary to the specific broadcast event using the receiving device;

extracting an event identifier from at least a portion of the data stream using the receiving device, the event identifier comprising the type indication and at least a portion of data required to enable identification of the broadcast of the specific broadcast event;

storing the event identifier in an electronic storage medium associated with the receiving device;

presenting, using an electronic display, at least one option corresponding to the broadcast of the specific broadcast event, the at least one option derived at least in part from the type indication;

detecting a selection of the at least one option presented;

updating, using at least one processor, at least a portion of the event identifier corollary to the selection of the at least one option presented;

preparing the response packet for communication, the response packet comprising at least the portion of the event identifier that has been updated; and

transmitting, using the receiving device, the response packet to a response authentication system.

8. The method of claim 7, wherein the response packet further includes data that enables an identification of a source of the response, the data that enables the identification of the source of the response including at least one of the following:

a network address, a telephone number, an electronic serial number, a wireless identification number, a third party identifier, a vehicle identification number, an account identification, an identification of the receiving device, an identification of a user of the receiving device, a proprietary identifier.

9. The method of claim 7, wherein the data stream and the broadcast of the specific broadcast event are associated by at least one of the following:

the data stream is received independently from the broadcast of the specific broadcast event, the data stream is frequency multiplexed with the broadcast of the specific broadcast event, the data stream is time multiplexed with the broadcast of the specific broadcast event, the data stream is encoded in the broadcast of the specific broadcast event, a first portion of the data stream is received independently from a second portion of the data stream whereby the first portion of the data stream and the second portion of the data stream are corollary to the specific broadcast event.

10. The method of claim 7, wherein the transmitting uses at least one of the following:

a wireless connection, an interface with a computing device, a removable electronic storage medium.

11. The method of claim 7, wherein the event identifier extracted from the data stream is sourced from a database system and the response authentication system is capable of querying the database system using the event identifier.

12. The method of claim 7, wherein the type indication indicates at least one of a plurality of options that are enabled for the selection.

13. A computer-implemented method for identifying media content using a receiving device, the method comprising:

receiving, substantially concurrently on the receiving device, a data stream and a broadcast of a media content, the data stream comprising one or more identifiers;

extracting, from the one or more identifiers, at least one of the following;

a media content element including information about the media content, a source element including information about a source of the broadcast of the media content, a reference code;

storing in an electronic storage medium, using the receiving device, at least one of the following;

the media content element including information about the media content, the source element including information about the source of the broadcast of the media content, the reference code;

transmitting without user initiation, using the receiving device, a query data packet to an electronic database system, whereby the query data packet includes at least one of the following;

an identification of the source of the communication, the stored reference code, the stored media element, the stored source element; and

receiving an interactive response from the database system, the interactive response including a response packet comprising a result of a query based on the query data packet.

14. The method of claim 13, wherein extracting from the one or more identifiers comprises identifying at least one of the following:

a specific broadcast of the broadcast of the media content, a title of the media content, a name of an artist of the media content, a composer of the media content, a program associated with the media content, an advertisement associated with the media content, an identifier of the source of the media content.

15. The method of claim 13, wherein the data stream and the broadcast of the media content are associated by at least one of the following:

the data stream is received independently from the broadcast of the media content, the data stream is frequency multiplexed with the broadcast of the media content, the data stream is time multiplexed with the broadcast of the media content, the data stream is encoded in the broadcast of the media content, a first portion of the data stream is received independently from a second portion of the data stream whereby the first portion of the data stream and the second portion of the data stream are corollary to the specific broadcast event.

16. The method of claim 13, further comprising:

transmitting, based on the media content element, a selection from the receiving device to at least one of the following;

a source of the media content, the database, a source of the data stream, an advertiser, a provider.

17. The method of claim 16, wherein the selection is based at least partially on data received in the response packet.

18. The method of claim 13, wherein the query data packet transmitted to the database system further includes at least one of the following:

a network address, a telephone number, an electronic serial number, a vehicle identification number, an account identification, an identification of the receiving device, an identification of a user of the receiving device.

19. The method of claim 13, wherein the one or more identifiers obtained from the data stream are sourced from the database.