Systems and methods of online social environment based translation of entity methods

• US 9,203,881 B2
• Filed: 08/06/2013
• Issued: 12/01/2015
• Est. Priority Date: 03/25/2013
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Hart, Bryan Conrad
• Primary Examiner(s): SHAW, PELING ANDREW
• Application Number:
  US13/960,702
• Publication Number:
  US 20140289327A1
• Time in Patent Office: 847 Days
• US Class Current: 1/1
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 51/56 Unified messaging, e.g. interactions between e-mail, instant messaging or converged IP messaging [CPM]
• CPC Class Codes: H04L 65/403 Arrangements for multi-party communication, e.g. for conferences data switching systems for conference H04L12/18; arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities H04M3/56; television conferencing systems H04N7/15
• CPC Class Codes: H04L 65/4053 without floor control
• CPC Class Codes: H04L 65/765 intermediate

Abstract

The technology disclosed relates to adapting online social feed items according to the posting formats of each of the multiple destination online social environments to which they are posted, regardless of the source online social environments from which they originate. In particular, it relates to creating separate instances of a feed item such that each of the instances includes tag formats, social handles or identifiers that are compatible to the online social environments in which they are embedded. These separate instances of a feed item can all be embedded in a first online social environment while preserving their tag formats corresponding to other online social environments.

Claims

1. A method for adapting entity mentions in a feed item to requirements for posting on multiple online social environments, the method including:

receiving a request to post a feed item on multiple online social environments, wherein the request mentions at least one identifier that identifies an entity;

receiving a selection of the multiple online social environments for posting the feed item;

matching the identifier to a particular contact stored in a database, wherein the contact holds supplemental information that includes multiple social handles of the entity for at least some of the multiple online social environments;

retrieving the multiple social handles associated with the entity;

creating different instances of the feed item, wherein the different instances include social handles that are specific to the multiple online environments; and

embedding the different instances of the feed item in the online social environments.

2. The method of claim 1, wherein social accounts of the entity are registered at the multiple online social environments.

3. The method of claim 1, wherein the database is automatically populated by a web crawler.

4. The method of claim 1, wherein the social handles are links to social accounts that represent the entity at the multiple online social environments.

5. The method of claim 1, further including creating a canonical entity identifier linked to multiple social handles previously specified by a user and using the canonical entity identifier in the retrieving of the multiple social handles.

6. The method of claim 1, wherein the selection of the multiple online social environments is performed as a configuration before receiving the request to post the feed item on the multiple online social environments.

7. The method of claim 1, further including providing pick lists to receive user selection by presenting at least:

the particular contact stored in the database; and

the multiple social handles or the multiple online social environments for which the handles are known.

8. A method for converting entity mentions in a feed item to online social environments specific identifiers for cross posting on heterogeneous online social environments, the method including:

receiving a feed item that includes an entity mention;

resolving the entity mention using a lookup to find tag formats specific to heterogeneous online social environments;

encoding the tag formats in different instances of the feed item; and

automatically cross posting to the heterogeneous online social environments associated with the entity mention using the tag formats compatible with the heterogeneous online social environments.

9. The method of claim 8, wherein the entity mentions refer to entities that have social accounts registered at the heterogeneous online social environments.

10. The method of claim 8, further including looking up a database that is automatically populated by a web crawler.

11. The method of claim 8, wherein the tag formats are links to social accounts that represent the entities at the heterogeneous online social environments.

12. The method of claim 8, further including creating a canonical entity tag linked to tag formats previously specified by a user and using the canonical entity tag in the finding of tag formats specific to the heterogeneous online social environments.

13. The method of claim 8, further including using pick lists to receive user selection by presenting at least:

the entity mentions for encoding in the feed item; and

the tag formats or the heterogeneous online social environments for which the tag formats are known.

14. A method for translating entity mentions in a message to social networking sites specific identifiers when posting the message to different social networking sites, the method including:

sending a message to be embedded in different social networking sites, wherein the message mentions an entity and a database is accessible that stores entity profiles with multiple handles representing the entity at the different social networking sites;

receiving a list of handles or social networking sites for which the handles are known; and

selecting from the list and specifying separate instances of the message to be embedded with the handles in the different social networking sites.

15. The method of claim 14, wherein the entity has social accounts registered at the different social networking sites.

16. The method of claim 14, wherein the database is automatically populated by a web crawler.

17. The method of claim 14, wherein the handles are links to social accounts that represent the entity at the different social networking sites.

18. The method of claim 14, further including specifying a canonical entity handle linked to multiple handles before sending the message to be embedded in the different social networking sites.

19. The method of claim 14, wherein the separate instances of the message are automatically embedded in the social networking sites corresponding to the multiple handles as a configuration before receiving the list of the handles or the social networking sites for which the handles are known.

20. The method of claim 14, further including selecting through pick lists at least:

the entity for mention in the message; and

the handles or the social networking sites for which the handles are known.