Media content synchronized advertising platform apparatuses and systems

• US 9,237,377 B2
• Filed: 12/30/2011
• Issued: 01/12/2016
• Est. Priority Date: 07/06/2011
• Status: Active Grant

• Current Assignee: Symphony Advanced Media, Inc.
• Original Assignee: Symphony Advanced Media, Inc.
• Inventors: Bhatia, Manish, Saxon, Michael Scott, Pratt, Nigel Stephen, Gurha, Pyeush
• Primary Examiner(s): Saltarelli, Dominic D
• Application Number:
  US13/341,118
• Publication Number:
  US 20130019262A1
• Time in Patent Office: 1,474 Days
• Field of Search: 725/36, 725/80, 725/141, 725/153
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04H 60/31 Arrangements for monitoring the use made of the broadcast services
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2541 Rights Management protecting software against unauthorised usage in a vending or licensing environment G06F21/10; security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/25808 Management of client data terminal profiles in network data switching protocols H04L67/303
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/42203 sound input device, e.g. microphone
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4222 Remote control device emulator integrated into a non-television apparatus, e.g. a PDA, media center or smart toy remote control device for a television receiver integrated into a mobile phone H04M1/72415
• CPC Class Codes: H04N 21/42221 Transmission circuitry, e.g. infrared [IR] or radio frequency [RF]
• CPC Class Codes: H04N 21/437 Interfacing the upstream path of the transmission network, e.g. for transmitting client requests to a VOD server flow control in data networks H04L47/10; streaming protocols, e.g. RTP or RTCP, H04L65/65; scheduling or organising the servicing of application requests in data packet switching networks H04L67/60
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44222 : Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/44224 : Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/44226 : on social networks
• CPC Class Codes: H04N 21/4758 : for providing answers, e.g. voting
• CPC Class Codes: H04N 21/47815 : Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4788 : communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/482 : End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 : using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/4826 : using recommendation lists, e.g. of programs or channels sorted out according to their score
• CPC Class Codes: H04N 21/6334 : for authorisation, e.g. by transmitting a key wireless communications network key management H04W12/04; wireless communications network access security H04W12/08
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8545 : for generating interactive applications
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

The MEDIA CONTENT SYNCHRONIZED ADVERTISING PLATFORM APPARATUSES AND SYSTEMS (“AD-SYNCH”) transforms TV program schedule listing information and user channel selection via AD-SYNCH components, into channel-synchronized product placement advertisement. A system is disclosed, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for: receiving a user media program selection message from the user mobile device; retrieving an ad tag associated with the user selected media program from TV program schedule listing data; identifying an advertised item embedded in the media program based on the retrieved ad tag; determining an available ad template associated with the retrieved ad tag; generating an ad for the embedded advertised item based on the available ad template; and providing the generated ad to the user mobile device based on a timestamp of the ad tag.

Claims

1. A media content based advertising system, comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to;

provide TV program schedule listing data including a plurality of ad tags representing a plurality of placed ad segments to a user mobile device;

receive a user media program selection message from the user mobile device, the user media program selection message indicating a user has selected a media program to watch on a first screen device;

retrieve an ad tag associated with the user selected media program from the TV program schedule listing data, the ad tag indicating a timestamp when an ad segment embedded in the user selected media program is to be displayed on the first screen device and an advertised item featured in the ad segment;

identify the advertised item featured in the ad segment embedded in the media program and the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program based on the retrieved ad tag;

capture a visual image showing the identified advertised item within a contextual scene from the media program;

determine an available ad template associated with the retrieved ad tag;

generate a deliverable mobile ad featuring the captured visual image of the media program showing the embedded advertised item based on the available ad template; and

provide the generated deliverable mobile ad to be displayed at the user mobile device in synchronization with the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program.

2. The system of claim 1, wherein the ad tag is related to an advertisement played during a commercial break associated with the user selected media program.

3. The system of claim 1, wherein the ad tag is related to an embedded ad placed in a scene of the user selected media program.

4. The system of claim 1, wherein the ad tag further comprises the timestamp of an ad, and information related to the advertised item.

5. The system of claim 1, wherein the available ad template comprises a static ad template.

6. The system of claim 5, wherein the processor further issues instructions to populate information of the identified advertised item into the static ad template.

7. The system of claim 1, wherein the available ad template comprises an image captured from the media program, and said image comprises the identified advertised item.

8. The system of claim 7, wherein the processor further issues instructions to generate an interactive ad using the available ad template.

9. The system of claim 7, wherein the image comprises an indicia box indicating the identified advertised item.

10. The system of claim 8, wherein the interactive ad comprises a rating of the identified advertised item.

11. The system of claim 8, wherein the interactive ad comprises an immediate purchasing option including a URL to a merchant shopping site.

12. The system of claim 1, wherein the interactive ad comprises an option for a user to enter a rating for the identified advertised item.

13. The system of claim 1, wherein the processor further issues instructions to:

provide options to a user to browse interactive ads.

14. The system of claim 13, wherein the options comprises:

browsing interactive ads by any of;

character, item category, season, episode.

15. The system of claim 1, wherein the processor further issues instructions to:

receive a user interaction with the generated ad; and

analyze ad delivery and effects.

16. The system of claim 15, wherein the processor further issues instructions to:

assign a weighing score to the user interaction.

17. The system of claim 16, wherein the weighing score is determined based on a type of the user interaction.

18. The system of claim 16, wherein the user interaction comprises any of:

entry of product rating, click to view more, and click to purchase.

19. The system of claim 1, wherein the processor further issues instructions to:

obtain user advertisement exposure data from any of mobile metering, social media, and URL capturing.

20. A media content based advertising processor-readable non-transitory medium storing processor-executable instructions to:

provide TV program schedule listing data including a plurality of ad tags representing a plurality of placed ad segments to a user mobile device;

receive a user media program selection message from the user mobile device, the user media program selection message indicating a user has selected a media program to watch on a first screen device;

retrieve an ad tag associated with the user selected media program from the TV program schedule listing data, the ad tag indicating a timestamp when an ad segment embedded in the user selected media program is to be displayed on the first screen device and an advertised item featured in the ad segment;

identify the advertised item featured in the ad segment embedded in the media program and the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program based on the retrieved ad tag;

capture a visual image showing the identified advertised item within a contextual scene from the media program;

determine an available ad template associated with the retrieved ad tag;

generate a deliverable mobile ad featuring the captured visual image of the media program showing the embedded advertised item based on the available ad template; and

provide the generated deliverable mobile ad to be displayed at the user mobile device in synchronization with the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program.

21. A media content based advertising system, comprising:

means to provide TV program schedule listing data including a plurality of ad tags representing a plurality of placed ad segments to a user mobile device;

means to receive a user media program selection message from the user mobile device, the user media program selection message indicating a user has selected a media program to watch on a first screen device;

means to retrieve an ad tag associated with the user selected media program from the TV program schedule listing data, the ad tag indicating a timestamp when an ad segment embedded in the user selected media program is to be displayed on the first screen device and an advertised item featured in the ad segment;

means to identify the advertised item featured in the ad segment embedded in the media program and the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program based on the retrieved ad tag;

means to capture a visual image showing the identified advertised item within a contextual scene from the media program;

means to determine an available ad template associated with the retrieved ad tag;

means to generate a deliverable mobile ad featuring the captured visual image of the media program showing the embedded advertised item based on the available ad template; and

means to provide the generated deliverable mobile ad to be displayed at the user mobile device in synchronization with the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program.

22. A media content based advertising system, comprising:

means to provide TV program schedule listing data including a plurality of ad tags representing a plurality of placed ad segments to a user mobile device;

means to receive a user media program selection message from the user mobile device, the user media program selection message indicating a user has selected a media program to watch on a first screen device;

means to retrieve an ad tag associated with the user selected media program from the TV program schedule listing data, the ad tag indicating a timestamp when an ad segment embedded in the user selected media program is to be displayed on the first screen device and an advertised item featured in the ad segment;

means to identify the advertised item featured in the ad segment embedded in the media program and the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program based on the retrieved ad tag;

means to capture a visual image showing the identified advertised item within a contextual scene from the media program;

means to determine an available ad template associated with the retrieved ad tag, the available ad template having a user interactive element;

means to generate a deliverable mobile ad having the captured visual image showing the identified advertised item based on the available ad template,

the deliverable mobile ad being configured to facilitate a purchase transaction of the advertised item upon a purchase request submitted via the user interactive elements; and

means to provide the generated deliverable mobile ad to be displayed at the user mobile device in synchronization with the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program.