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Methods and apparatus to measure brand exposure in media streams

  • US 9,239,958 B2
  • Filed: 09/26/2008
  • Issued: 01/19/2016
  • Est. Priority Date: 11/09/2007
  • Status: Active Grant
First Claim
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1. A method to determine brand exposures included in a media presentation, the method comprising:

  • determining, with a processor, whether a scene detected from a media stream corresponding to the media presentation matches a reference scene;

    identifying, with the processor, a first region of interest in the detected scene based on stored information describing a corresponding first region of interest in the reference scene in response to determining that both;

    (a) the detected scene matched the reference scene and (b) the detected scene has not been classified to have a scene of no interest classification from among a set of at least four possible classifications including the scene of no interest classification, a repeated scene of interest classification, a repeated scene of changed interest classification different from the repeated scene of interest classification, and a new scene classification; and

    when the first region of interest is identified in the detected scene, reporting, with the processor, whether a first reference brand identifier associated with the reference scene is included in the first region of interest identified in the detected scene.

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