Methods and apparatus to determine locations of audience members
First Claim
1. A method to credit media presented by a media presentation device, the method comprising:
- determining, via a neural network, a first distance of a first portable audio detector from a stationary unit, the first portable audio detector associated with a first panelist, the stationary unit located in proximity to the media presentation device;
determining, via the neural network, a second distance of a second portable audio detector from the stationary unit, the second portable audio detector associated with a second panelist;
in response to the first distance being less than a threshold distance, crediting the media with an exposure credit, the exposure credit indicative of the media being exposed to the first panelist; and
in response to the second distance being more than the threshold distance, not crediting the media as exposed to the second panelist.
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Accused Products
Abstract
A disclosed example method involves determining, using a neural network at a stationary unit, a first distance of a first portable audio detector from the stationary unit, the first portable audio detector associated with a first panelist, the stationary unit located in proximity to the media presentation device. The example method also involves determining, using the neural network, a second distance of a second portable audio detector from the stationary unit, the second portable audio detector associated with a second panelist. In response to the first distance being less than a threshold distance, the media is credited as exposed to the first panelist. In response to the second distance being more than the threshold distance, the media is not credited as exposed to the second panelist.
193 Citations
21 Claims
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1. A method to credit media presented by a media presentation device, the method comprising:
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determining, via a neural network, a first distance of a first portable audio detector from a stationary unit, the first portable audio detector associated with a first panelist, the stationary unit located in proximity to the media presentation device; determining, via the neural network, a second distance of a second portable audio detector from the stationary unit, the second portable audio detector associated with a second panelist; in response to the first distance being less than a threshold distance, crediting the media with an exposure credit, the exposure credit indicative of the media being exposed to the first panelist; and in response to the second distance being more than the threshold distance, not crediting the media as exposed to the second panelist. - View Dependent Claims (2, 3, 4, 5)
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6. A method to credit media presented by a media presentation device, the method comprising:
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determining, using a neural network, a first distance of a first portable audio detector from a stationary unit, the first portable audio detector associated with a first panelist, the stationary unit located in proximity to the media presentation device, wherein the neural network determines the first distance by performing a correlation analysis on first audio samples of the media collected by the stationary unit and on second audio samples collected by the first portable audio detector; determining, using the neural network, a second distance of a second portable audio detector from the stationary unit, the second portable audio detector associated with a second panelist; in response to the first distance being less than a threshold distance, crediting the media as exposed to the first panelist; and in response to the second distance being more than the threshold distance, not crediting the media as exposed to the second panelist. - View Dependent Claims (7)
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8. A tangible machine accessible medium comprising instructions that, when executed, cause a machine in communication with a stationary unit located adjacent to a media presentation device that is to present media to at least:
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determine, via a neural network, a first distance of a first portable audio detector from the stationary unit, the first portable audio detector exposed to the media and associated with a first panelist; determine, via the neural network, a second distance of a second portable audio detector from the stationary unit, the second portable audio detector exposed to the media and associated with a second panelist; in response to the first distance being less than a threshold distance, credit the media with an exposure credit, the exposure credit indicative of the media being exposed to the first panelist; and in response to the second distance being more than the threshold distance, not credit the media as exposed to the second panelist. - View Dependent Claims (9, 10, 11, 12)
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13. A tangible machine accessible medium comprising instructions that, when executed, cause a machine in communication with a stationary unit located adjacent a media presentation device that is to present media to at least:
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determine, via a neural network, a first distance of a first portable audio detector from the stationary unit by performing a correlation analysis on first audio samples of the media collected by the stationary unit and on second audio samples collected by the first portable audio detector, the first portable audio detector exposed to the media and associated with a first panelist; determine, via the neural network, a second distance of a second portable audio detector from the stationary unit, the second portable audio detector exposed to the media and associated with a second panelist; in response to the first distance being less than a threshold distance, credit the media as exposed to the first panelist; and in response to the second distance being more than the threshold distance, not credit the media as exposed to the second panelist. - View Dependent Claims (14)
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15. A processing unit in communication with a stationary unit located in proximity to a media presentation device that is to present media, the processing unit comprising:
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a neural network to; determine a first distance of a first portable audio detector from the stationary unit, the first portable audio detector associated with a first panelist; and determine a second distance of a second portable audio detector from the stationary unit, the second portable audio detector associated with a second panelist; and a processor to; in response to the first distance being less than a threshold distance, store an exposure credit to indicate the media was exposed to the second panelist; and in response to the second distance being more than the threshold distance, not store the exposure credit to indicate the media was exposed to the second panelist. - View Dependent Claims (16, 17, 18, 19)
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20. An apparatus comprising:
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a processor; and a memory to store machine readable instructions that, when executed by the processor, cause the processor to perform operations including; determining, using a neural network, a first distance of a first portable audio detector from a stationary unit, the first portable audio detector associated with a first panelist, the stationary unit located in proximity to a media presentation device that is to present media, wherein the neural network determines the first distance by performing a correlation analysis on first audio samples of the media collected by the stationary unit and on second audio samples collected by the first portable audio detector; determining, using the neural network, a second distance of a second portable audio detector from the stationary unit, the second portable audio detector associated with a second panelist; in response to the first distance being less than a threshold distance, crediting the media as exposed to the first panelist; and in response to the second distance being more than the threshold distance, not crediting the media as exposed to the second panelist. - View Dependent Claims (21)
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Specification