Guided workflows for establishing a web presence

• US 9,277,022 B2
• Filed: 01/11/2013
• Issued: 03/01/2016
• Est. Priority Date: 01/15/2010
• Status: Active Grant

• Current Assignee: Newfold Digital, Inc. (Clearlake Capital Group LP)
• Original Assignee: The Endurance International Group, Inc. (Endurance International Group Holdings, Inc.)
• Inventors: Lee, James Christopher, Merrill, Benjamin John, Seamons, Paul Todd, Kesselman, Michael Evan, Ravichandran, Hari, Moseley, Mark, Lovell, Scott, Brock, Brian
• Primary Examiner(s): Avellino, Joseph E
• Assistant Examiner(s): Hackenberg, Rachel J
• Application Number:
  US13/739,692
• Publication Number:
  US 20130204966A1
• Time in Patent Office: 1,145 Days
• Field of Search: 709/217, 707/709, 707/706, 707/E17.014, 707/E17.044, 707/E17.108, 705/14.54
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 10/0633 Workflow analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/54 Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users

Abstract

Methods and systems related to guided workflows for establishing a web presence include a customer user interface with a guided workflow layer based on a knowledge base about the customer, wherein the customer interface allows a customer to manage a customer'"'"'s web presence based on operation of a logic engine that accesses information about what a customer has done and who the customer is (e.g. type of business), wherein the user interface presents a guided workflow of tasks associated with a recommended area of improvement for the customer.

Claims

1. A computer system, including a memory executable by a processor, for allowing a host to enhance an online web presence of a customer, comprising:

a customer database stored in the memory, the customer database including customer information at least including customer type and customer history information;

a user interface in communication with the customer database, the user interface operable to display a selected workflow task from a guided workflow for a customer input, the guided workflow including at least one of;

a most frequently used path for a given customer type;

a path that has had prior results in enhancing web presence for a given customer type; and

a path that fits a predefined prioritization scheme;

a logic engine in communication with the customer database, the logic engine operable to;

compare a current web presence of the customer with at least one peer to facilitate selection of the workflow task,

determine a web presence area of improvement based on the customer information and the current web presence, and

select the workflow task from the guided workflow in response to a relationship among workflow tasks in a web presence task library that correlate to the customer information, the determined web presence area of improvement, and the current web presence to facilitate enhancement of the web presence of the customer.

2. The system as recited in claim 1, wherein the logic engine selects the workflow task from the guided workflow to further enhance the web presence based at least in part on a time input by the customer.

3. The system as recited in claim 1, wherein the selected task is based on where the customer is in the web presence enhancement process.

4. The system as recited in claim 1, wherein the logic engine selects the workflow task from the guided workflow to further enhance the web presence based at least in part on a cost input by the customer.

5. The systems as recited in claim 1, wherein the guided workflow employs a decision tree that directs a customer to choose one or more paths provided by the guided workflow.

6. The system as recited in claim 1, wherein the guided workflow is based upon conditional logic that permits a choice of a plurality of different paths provided by the guided workflow.

7. The system as recited in claim 1, wherein the guided workflow is based, at least in part, on a status of a ticketing process associated with the customer.

8. The system as recited in claim 1, wherein said host is at least one of a customer, a reseller, an affiliate, a customer of a customer, a domain registrar, a web services provider, a cloud services provider, a network services provider, an online services provider, and an internet service provider.

9. The system as recited in claim 1, wherein the guided workflow directs the user interface to provide questions related to a market associated with the customer type.

10. The system as recited in claim 1, further comprising:

a central command center that allows a host to present options to a customer to allow the customer to manage the customer'"'"'s web presence,

at least one web presence enabling platform that enables web presence elements, and

an API module that takes input from the host and initiates actions on the web presence enabling platforms to enable the web presence.

11. The system recited in claim 10, further comprising:

generating a script of web presence enhancement tasks with the logic engine based on the selected guided workflow of web presence enhancement tasks and customer input applied to at least one of those tasks by the user interface;

determining a web presence enabling platform from the at least one web presence enabling platform that enables web presence elements associated with the area of improvement; and

causing the script to be executed on the determined web presence enabling platform to improve the current web presence.

12. The system as recited in claim 1, wherein the selected task is based at least in part on a time input by the customer.

13. The system as recited in claim 1, wherein the logic engine compares the current web presence of the customer with industry metrics to facilitate selection of task from the sequence of workflow tasks.

14. The system recited in claim 1, further including generating a script of web presence enhancement tasks with the logic engine based on the selected guided workflow of web presence enhancement tasks and customer input applied to at least one of those tasks by the user interface.