Velocity based content delivery

• US 9,280,212 B1
• Filed: 02/11/2015
• Issued: 03/08/2016
• Est. Priority Date: 04/18/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Kret, Ehren Andrew, Ho, Ronald
• Primary Examiner(s): Abad, Jackie Zuniga
• Application Number:
  US14/619,453
• Time in Patent Office: 391 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 3/017 Gesture based interaction, e.g. based on a set of recognized hand gestures interaction based on gestures traced on a digitiser G06F3/04883
• CPC Class Codes: G06F 3/0346 with detection of the device orientation or free movement in a 3D space, e.g. 3D mice, 6-DOF [six degrees of freedom] pointers using gyroscopes, accelerometers or tilt-sensors
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G08G 1/096833 where different aspects are considered when computing the route

Abstract

Methods, systems, and apparatuses, including computer program products, may be used for content delivery. In particular implementations, methods, systems, and apparatuses may include the ability to identify that a content item request for a user device has been received, determine a position and velocity of the user device, select a content item to provide to the user device based at least on its position and velocity, and sending the content item to the user device.

Claims

1. A method performed by a data processing apparatus, the method comprising:

receiving data specifying (i) a velocity at which a user device is moving and (ii) a direction in which the user device is moving;

identifying at least one content item category based on the velocity;

determining that the velocity exceeds a velocity threshold;

in response to determining that the velocity exceeds the velocity threshold, selecting a content item that is associated with the at least one content item category and that corresponds to a location that is;

within a threshold distance of a path along which the user device is moving; and

in the direction in which the user device is moving along the path; and

providing data that cause presentation of the content item at the user device.

2. The method of claim 1, further comprising receiving a content item request from the user device, wherein the content item is selected and provided in response to the content item request.

3. The method of claim 1, further comprising:

receiving data specifying a query submitted by the user device, wherein selecting the content item comprises;

identifying a set of content items responsive to the query; and

identifying a subset of the content items that correspond to a location that is;

within a threshold distance of the path on which the user device is moving; and

in the direction in which the user device is moving along the path; and

selecting the content item from the subset of content items.

4. The method of claim 3, wherein selecting the content item from the subset of content items comprises selecting the content item based on a performance of the content items of the subset in an area in which the user device is located.

5. The method of claim 1, wherein selecting the content item comprises selecting the content item based on at least one of (i) an amount of time for which the user device has been traveling, (ii) a time of day at which the content item is to be provided, (iii) a type of path along which the user device is moving, or (iv) a destination of the user device.

6. The method of claim 1, wherein selecting the content item comprises selecting the content item based on a status of a vehicle in which the user device is traveling.

7. The method of claim 6, wherein the status of the vehicle comprises an amount of fuel in a fuel tank of the vehicle.

8. A system comprising:

a data processing apparatus; and

a non-transitory computer readable storage medium encoded with a computer program, the program comprising data processing apparatus instructions that when executed by the data processing apparatus cause the data processing apparatus to perform operations comprising;

receiving data specifying (i) a velocity at which a user device is moving and (ii) a direction in which the user device is moving;

identifying at least one content item category based on the velocity;

determining that the velocity exceeds a velocity threshold;

in response to determining that the velocity exceeds the velocity threshold, selecting a content item that is associated with the at least one content item category and that corresponds to a location that is;

within a threshold distance of a path along which the user device is moving; and

in the direction in which the user device is moving along the path; and

providing data that cause presentation of the content item at the user device.

9. The system of claim 8, wherein the operations further comprise receiving a content item request from the user device, wherein the content item is selected and provided in response to the content item request.

10. The system of claim 8, wherein the operations further comprise:

receiving data specifying a query submitted by the user device, wherein selecting the content item comprises;

identifying a set of content items responsive to the query; and

identifying a subset of the content items that correspond to a location that is;

within a threshold distance of the path on which the user device is moving; and

in the direction in which the user device is moving along the path; and

selecting the content item from the subset of content items.

11. The system of claim 10, wherein selecting the content item from the subset of content items comprises selecting the content item based on a performance of the content items of the subset in an area in which the user device is located.

12. The system of claim 8, wherein selecting the content item comprises selecting the content item based on at least one of (i) an amount of time for which the user device has been traveling, (ii) a time of day at which the content item is to be provided, (iii) a type of path along which the user device is moving, or (iv) a destination of the user device.

13. The system of claim 8, wherein selecting the content item comprises selecting the content item based on a status of a vehicle in which the user device is traveling.

14. The system of claim 13, wherein the status of the vehicle comprises an amount of fuel in a fuel tank of the vehicle.

15. A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by one or more data processing apparatus cause the data processing apparatus to perform operations comprising:

receiving data specifying (i) a velocity at which a user device is moving and (ii) a direction in which the user device is moving;

identifying at least one content item category based on the velocity;

determining that the velocity exceeds a velocity threshold;

in response to determining that the velocity exceeds the velocity threshold, selecting a content item that is associated with the at least one content item category and that corresponds to a location that is;

within a threshold distance of a path along which the user device is moving; and

in the direction in which the user device is moving along the path; and

providing data that cause presentation of the content item at the user device.

16. The non-transitory computer storage medium of claim 15, wherein the operations further comprise receiving a content item request from the user device, wherein the content item is selected and provided in response to the content item request.

17. The non-transitory computer storage medium of claim 15, wherein the operations further comprise:

receiving data specifying a query submitted by the user device, wherein selecting the content item comprises;

identifying a set of content items responsive to the query; and

identifying a subset of the content items that correspond to a location that is;

within a threshold distance of the path on which the user device is moving; and

in the direction in which the user device is moving along the path; and

selecting the content item from the subset of content items.

18. The non-transitory computer storage medium of claim 17, wherein selecting the content item from the subset of content items comprises selecting the content item based on a performance of the content items of the subset in an area in which the user device is located.

19. The non-transitory computer storage medium of claim 15, wherein selecting the content item comprises selecting the content item based on at least one of (i) an amount of time for which the user device has been traveling, (ii) a time of day at which the content item is to be provided, (iii) a type of path along which the user device is moving, or (iv) a destination of the user device.

20. The non-transitory computer storage medium of claim 15, wherein selecting the content item comprises selecting the content item based on a status of a vehicle in which the user device is traveling.