Synthesizing messaging using context provided by consumers

• US 9,292,855 B2
• Filed: 09/08/2009
• Issued: 03/22/2016
• Est. Priority Date: 09/08/2009
• Status: Active Grant

• Current Assignee: Primal Fusion Inc.
• Original Assignee: Primal Fusion Inc.
• Inventors: Sweeney, Peter
• Primary Examiner(s): Fan, Hua
• Application Number:
  US12/555,293
• Publication Number:
  US 20110060794A1
• Time in Patent Office: 2,387 Days
• Field of Search: 709/204, 202/04
• US Class Current: 1/1
• CPC Class Codes: G06F 16/84 Mapping; Conversion
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/234 for tracking messages

Abstract

The present invention provides a computer network implementable integration of promoted information with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer information interacts with this integrated content and delivers a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practice of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.

Claims

1. A computer network implementable method for synthesizing relevant messaging from one or more domains of information, underpinned by non-promoted content, using a consumer-generated context, the method comprising:

obtaining non-promoted content and linking the non-promoted content to at least one promoter;

receiving advertising material from the at least one promoter;

receiving a consumer-generated context; and

semantically analyzing and synthesizing, or facilitating the semantic analysis and synthesis of, by one or more computer processors, relevant messaging based on the non-promoted content and the consumer-generated context, wherein the relevant messaging is traceable to the at least one promoter, the synthesizing comprising;

deconstructing the advertising material received from the at least one promoter into a plurality of messaging leads; and

selecting at least some of the plurality of messaging leads and assembling the selected messaging leads into a message based on the consumer-generated context, the message having relevant non-promoted content interspersed between the selected messaging leads from the received advertising material.

2. The method of claim 1, further comprising outputting the relevant messaging to the consumer.

3. The method of claim 1, wherein the non-promoted content is selected from the one or more domains based on the consumer-generated context.

4. The method of claim 3, wherein the consumer-generated context includes consumer browsing information and the consumer browsing information is analysed to determine a major theme or themes of consumer browsing.

5. The method of claim 1, wherein the messaging is synthesized from a randomly selected subset of the selected domains.

6. The method of claim 1, wherein the relevant messaging includes a semantic representation of the non-promoted content based on the consumer-generated context.

7. The method of claim 1, wherein the relevant messaging matches the non-promoted content to a consumer based on the consumer-generated context.

8. The method of claim 1, wherein a domain administrator links the promoter to the non-promoted content that is the underpinning of the domain.

9. The method of claim 6, wherein the consumer-generated context comprises consumer interaction information, and wherein the method further comprises:

a) receiving the consumer interaction information;

b) comparing the consumer interaction information to the generated semantic representations for identifying one or more relevant semantic representations; and

c) semantically synthesizing the one or more relevant semantic representations along with the consumer interaction information into consumer concept definitions, the consumer concept definitions including the representation of the non-promoted content.

10. The method of claim 2, wherein the output includes displaying the relevant messaging as part of one or more linked web pages, wherein the non-promoted content is in a hyperlinked format.

11. The method of claim 10, wherein the non-promoted content synthesized for possible display is prioritized, wherein a higher priority results in a higher probability of display and/or a higher number in an order sequence for display.

12. The method of claim 11, wherein the priority is based on a parameter selected from the group consisting of:

relevancy, higher fees, location of an IP address, GPS coordinates, or a combination thereof.

13. The method of claim 10, wherein the non-promoted content synthesized for possible display is time-sliced to accommodate more than one promoter or message.

14. The method of claim 9, wherein the consumer interaction information comprises consumer input on an interface, consumer demographic information, consumer browsing information, machine generated data, GPS data, sensor data, or any combination thereof.

15. The method of claim 1, wherein the semantic analysis is provided by faceted analysis, entity extraction, natural language processing, or any combination thereof.

16. The method of claim 1, wherein the semantic synthesis is provided by faceted classification, semantic reasoners, multi-document summarization, formal concept analysis, a customized semantic synthesis protocol, or any combination thereof.

17. The method of claim 14, wherein the consumer input is a web based search query and wherein a web page with search results is output.

18. The method of claim 1, wherein the method further comprises monitoring performance of the non-promoted content within the relevant messaging and enabling the at least one promoter to evaluate and update the semantic analysis and/or semantic synthesis of the non-promoted content based on the performance.

19. The method of claim 1, wherein a fee is charged for semantic analysis and/or semantic synthesis of the non-promoted content.

20. A computer system for synthesizing relevant messaging from one or more domains of information, underpinned by non-promoted content, using a consumer-generated context over a computer network linked to a plurality of computing devices, the system comprising:

a) a first set of computing devices, and a second set of computing devices for obtaining non-promoted content associated with the first set of computing devices, wherein the non-promoted content is linked to at least one promoter, and wherein the second set of computing devices is further configured to receive advertising material from the at least one promoter;

b) a third set of computing devices for obtaining, receiving or generating the consumer-generated context and providing the consumer-generated context to the second set of computing devices; and

c) a semantic analyzing means and a semantic synthesizing means linked to the second set of computing devices for synthesizing relevant messaging based on the non-promoted content and the consumer-generated context, wherein the relevant messaging is traceable to the at least one promoter, the synthesizing comprising;

deconstructing the advertising material received from the at least one promoter into a plurality of messaging leads; and

selecting at least some of the plurality of messaging leads and assembling the selected messaging leads into a message based on the consumer-generated context, the message having relevant non-promoted content interspersed between the selected messaging leads from the received advertising material.

21. The system of claim 20, wherein the non-promoted content is selected from the one or more domains based on the consumer-generated context.

22. The system of claim 21, wherein the consumer-generated context includes consumer browsing information and the consumer browsing information is analysed to determine a major theme or themes of consumer browsing.

23. The system of claim 20, wherein the messaging is synthesized from a randomly selected subset of the selected domains.

24. The system of claim 20, further wherein the relevant messaging is provided to the third set of computing devices and the third set of computing devices is linked to an output means for outputting the relevant messaging to the consumer.

25. The system of claim 20, wherein the third set of computing devices includes a wireless gateway linked to the computer network and one or more wireless devices wirelessly linkable to the wireless gateway.

26. The system of claim 20, wherein the relevant messaging includes a semantic representation of the non-promoted content based on the consumer-generated context.

27. The system of claim 20, wherein the relevant messaging matches the non-promoted content to a consumer based on the consumer-generated context.

28. The system of claim 20, wherein a domain administrator links the promoter to the non-promoted content that is the underpinning of the domain.

29. The system of claim 24, wherein the output means includes a display means as part of one or more linked web pages, and wherein the semantic representation of the non-promoted content is in a hyperlinked format.

30. The system of claim 20, wherein the consumer-generated context comprises consumer interaction information.

31. The system of claim 30, wherein the consumer interaction information comprises consumer input on an interface, consumer demographic information, consumer browsing information, machine generated data, GPS data, sensor data, or any combination thereof.

32. The system of claim 20, wherein the semantic analyzing means comprises a utility for providing faceted analysis, entity extraction, natural language processing, or any combination thereof.

33. The system of claim 20, wherein the semantic synthesizing means comprises a utility for providing faceted classification, multi-document summarization, formal concept analysis, a customized semantic synthesis protocol, or any combination thereof.

34. The system of claim 31, wherein the consumer input is a web based search query and wherein a web page with search results is output.

35. The system of claim 20, further comprising a means for monitoring performance of the non-promoted content within the relevant messaging, and wherein the at least one promoter can update the semantic analysis and/or semantic synthesis of the non-promoted content in the relevant messaging.