Distribution of content
First Claim
1. A method comprising:
- storing at least one digital content item in a content library, each digital content item having;
a presentation style in which the digital content item is to be presented to a user, the presentation style comprising features that define a user experience, andan access condition, indicative of a condition under which the user may have the digital content item presented;
storing the presentation style and the access condition for each digital content item in a server;
enabling a first party that controls a presentation context that is accessible to users to permit inclusion of a presentation content code from a second party in the presentation context, wherein;
the presentation context comprises a context in which digital content is displayed to the user in digital form, andthe presentation content code comprises computer code configured to cause a computer to;
present digital content items to the user within the presentation context, andcontrol the presentation of each of the digital content items in accordance with the presentation style and the access condition, andpaying the first party that controls the presentation context for permitting the inclusion of the presentation content code in the presentation context.
1 Assignment
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Accused Products
Abstract
Among other things, publishers of digital content are enabled each to define, for each of one or more digital content items, a style in which the digital content item is to be presented to a user and a condition under which the user may have the digital content item presented. The digital content items are stored in a content library, the styles and conditions associated with the digital content items are stored in a server. Each of the digital content items is enabled to be presented to users within presentation contexts that are accessible to the users and controlled by presentation context providers. The presentation of the digital content items includes obtaining the digital content items from the server and controlling the presentation to occur under the conditions and in the styles defined by the publishers.
127 Citations
11 Claims
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1. A method comprising:
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storing at least one digital content item in a content library, each digital content item having; a presentation style in which the digital content item is to be presented to a user, the presentation style comprising features that define a user experience, and an access condition, indicative of a condition under which the user may have the digital content item presented; storing the presentation style and the access condition for each digital content item in a server; enabling a first party that controls a presentation context that is accessible to users to permit inclusion of a presentation content code from a second party in the presentation context, wherein; the presentation context comprises a context in which digital content is displayed to the user in digital form, and the presentation content code comprises computer code configured to cause a computer to; present digital content items to the user within the presentation context, and control the presentation of each of the digital content items in accordance with the presentation style and the access condition, and paying the first party that controls the presentation context for permitting the inclusion of the presentation content code in the presentation context. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising:
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storing at least one digital content item in a content library, each digital content item having; a presentation style in which the digital content item is to be presented to a user, the presentation style comprising features that define a user experience, and an access condition, indicative of a condition under which the user may have the digital content item presented; storing the presentation style and the access condition for each digital content item in a server; enabling a presentation content provider that electronically provides a presentation context to the user, to include with the presentation context a publicly available presentation content code from a code provider, wherein; the presentation context comprises a context in which digital content is displayed to the user in digital form, and the presentation content code comprises computer code configured to cause a computer to enable a presentation of digital content items that are controlled by one or more offerors, the presentation being made under the access condition and in the presentation style that are defined by the offerors, and compensating the presentation content provider for permitting the presentation content code to be included in the presentation context. - View Dependent Claims (7, 8, 9, 10, 11)
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Specification