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Image capture and identification system and process

  • US 9,330,328 B2
  • Filed: 12/18/2014
  • Issued: 05/03/2016
  • Est. Priority Date: 11/06/2000
  • Status: Expired due to Term
First Claim
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1. A system for providing on-screen content identification, comprising:

  • a portable hand-held device comprising a sensor configured to acquire a digital representation of on-screen advertisement content; and

    a recognition platform coupled with the sensor and configured to;

    obtain, via the sensor, the digital representation of the on-screen advertisement content;

    derive at least one characteristic of the digital representation of the on-screen advertisement content;

    recognize the on-screen advertisement content as being associated with a first known target based at least in part on comparing the at least one characteristic to indexed characteristics of a plurality of known targets; and

    obtain, via an address, target content information associated with the on-screen advertisement content based at least in part on recognizing the on-screen advertisement content as being associated with the first known target.

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