Method and system for eliciting consumer data by programming content within various media venues to function cooperatively

• US 9,336,529 B1
• Filed: 01/20/2011
• Issued: 05/10/2016
• Est. Priority Date: 01/07/2000
• Status: Expired due to Term

• Current Assignee: 54 Essential Systems LLC
• Original Assignee: Home Producers Network LLC
• Inventors: Mowry, Craig P.
• Primary Examiner(s): Duran, Arthur
• Application Number:
  US13/010,483
• Time in Patent Office: 1,937 Days
• Field of Search: 705 141- 1473
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search

Abstract

Disclosed is an interactive venue individuals. At least one database stores trait information, preference information, and identification information that includes visual and/or audio information. The database also stores advertiser information that includes information representing at least one of goods and services of one or more advertisers. Video media is provided that features at least one participant. The participant is at least one of the plurality of persons. Further, a web site is provided that shows at least part of the video media and at least some of the electronic advertiser information. Some of the electronic advertiser information corresponds to at least one selected from the group consisting of the at least one participant and at least one user of the web site.

Claims

1. A method for displaying a sponsored message within a determined distinct group of messages previously received from users via a uniquely configured interactive display platform, the method comprising:

accessing, by at least one processor, at least one database that includes;

user information representing at least one trait, at least one preference, or at least one trait and at least one preference, and identification information including at least one image of respective ones of a plurality of users;

a plurality of previously received user messages received from at least some of the respective users; and

advertiser information including targeting criteria to present specific branded information in a contextual message to a user;

determining, by the at least one processor, a first group of users, each having user information corresponding at least to information received from a user computing device operated by a first user;

providing, by the at least one processor to the user computing device operated by the first user, a uniquely configured interactive display platform to enable each user in the first group of users to send/receive messages;

determining, by the at least one processor, a modified first group of users in response to a received selection of an individual user whose image has been provided to the user computing device operated by the first user, wherein determining the modified first group of users includes adding the selected individual user to the first group of users;

determining, by the at least one processor, a second group of users from the modified first group of users, based at least on one respective previously received message from members of the modified first group of users by a point in time;

selecting, by the at least one processor, at least one advertiser of a plurality of advertisers that are distinct from the plurality of respective users, corresponding to at least some of the targeting criteria and a relevance of the at least one advertiser to at least one of the members of the second group;

integrating, by the at least one processor, at least some of each of at least two of the previously received user messages from the second group of users via the uniquely configured interactive display platform and a message from the at least one advertiser to form a distinct contextual advertisement for exclusive presentation to the first user; and

providing, to the user computing device operated by the first user, the contextual advertisement.

2. The method of claim 1, wherein the second group of users is further defined based at least on a relevance of at least one advertiser to each member in the second group.

3. The method of claim 1, wherein the second group of users is further defined based at least on at least one advertiser of the plurality of advertisers.

4. The method of claim 1, further comprising displaying, by the at least one processor, the second group of users to the user computing device operated by the first.

5. The method of claim 4, further comprising sorting, by the at least one processor, each of the users in at least one of the first group of users, the modified first group of users and the second group of users.

6. The method of claim 1, further comprising defining, by the at least one processor, a period of time from the point in time to another point in time.

7. The method of claim 6, wherein the second group of users is further defined based at least on a relevance of at least one advertiser to each member in the second group during the period of time.

8. The method of claim 1, wherein the point in time is set when the modified first group of users is determined.

9. The method of claim 1, wherein the modified first group and/or the second group is determined the at least one processor after the received selection.

10. The method of claim 1, wherein the second group of users is further defined in response to at least one prompt for a user, topic and/or brand information.

11. The method of claim 1, further comprising determining, by the at least one processor, that the contextual advertisement is relevant to topical content of at least one of the messages.

12. A system for displaying a sponsored message within a determined distinct group of messages previously received from users via a uniquely configured interactive display platform, the system comprising:

one or more processor readable media;

one or more processors operatively coupled to the one or more processor readable media;

wherein the one or more processor readable media have instructions for causing the following steps to be performed by the one or more processors;

accessing, by at least one processor, at least one database that includes;

user information representing at least one trait, at least one preference, or at least one trait and at least one preference, and identification information including at least one image of respective ones of a plurality of users;

a plurality of previously received user messages received from at least some of the respective users; and

advertiser information including targeting criteria to present specific branded information in a contextual message to a user;

determining, by the at least one processor, a first group of users, each having user information corresponding at least to information received from a user computing device operated by a first user;

providing, by the at least one processor to the user computing device operated by the first user, a uniquely configured interactive display platform to enable each user in the first group of users to send/receive messages;

determining, by the at least one processor, a modified first group of users in response to a received selection of an individual user whose image has been provided to the user computing device operated by the first user, wherein determining the modified first group of users includes adding the selected individual user to the first group of users;

determining, by the at least one processor, a second group of users from the modified first group of users, based at least on one respective previously received message from members of the modified first group of users by a point in time;

selecting, by the at least one processor, at least one advertiser of a plurality of advertisers that are distinct from the plurality of respective users, corresponding to at least some of the targeting criteria and a relevance of the at least one advertiser to at least one of the members of the second group;

integrating, by the at least one processor, at least some of each of at least two of the previously received user messages from the second group of users via the uniquely configured interactive display platform and a message from the at least one advertiser to form a distinct contextual advertisement for exclusive presentation to the first user; and

providing, to the user computing device operated by the first user, the contextual advertisement.

13. The system of claim 12, wherein the second group of users is further defined based at least on a relevance of at least one advertiser to each member in the second group.

14. The system of claim 12, wherein the second group of users is further defined based at least on at least one advertiser of the plurality of advertisers.

15. The system of claim 12, wherein the one or more processor readable media have instructions for causing the following steps further to be performed by the one or more processors:

displaying, by the at least one processor, the second group of users to the user computing device operated by the first.

16. The system of claim 15, wherein the one or more processor readable media have instructions for causing the following steps further to be performed by the one or more processors:

sorting, by the at least one processor, each of the users in at least one of the first group of users, the modified first group of users and the second group of users.

17. The system of claim 12, wherein the one or more processor readable media have instructions for causing the following steps further to be performed by the one or more processors:

defining, by the at least one processor, a period of time from the point in time to another point in time.

18. The system of claim 17, wherein the second group of users is further defined based at least on a relevance of at least one advertiser to each member in the second group during the period of time.

19. The system of claim 12, wherein the point in time is set when the modified first group of users is determined.

20. The system of claim 12, wherein the modified first group and/or the second group is determined the at least one processor after the received selection.

21. The system of claim 12, wherein the second group of users is further defined in response to at least one prompt for a user, topic and/or brand information.