Systems and methods to deliver targeted advertisements to audience

• US 9,342,835 B2
• Filed: 08/03/2010
• Issued: 05/17/2016
• Est. Priority Date: 10/09/2009
• Status: Active Grant

• Current Assignee: Visa USA, Inc. (Visa, Inc.)
• Original Assignee: Visa USA, Inc. (Visa, Inc.)
• Inventors: Fordyce, Edward W. III, Winters, Michelle Eng, Siegel, Kevin Paul, Amaro, Leigh, Byce, Charles Raymond, Savas, Nurtekin
• Primary Examiner(s): Duran, Arthur
• Assistant Examiner(s): BAGGOT, BREFFNI
• Application Number:
  US12/849,791
• Publication Number:
  US 20110087550A1
• Time in Patent Office: 2,114 Days
• Field of Search: 705/14.1
• US Class Current: 1/1
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 20/386 using messaging services or messaging apps using mobile network messaging services for payment, e.g. SMS G06Q20/3255
• CPC Class Codes: G06Q 20/401 Transaction verification
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G07F 9/009 User recognition or proximity detection

Abstract

In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler, a profile generator to generate a profile of a user based on the transaction data, an advertisement selector to identify an advertisement based on the profile of the user in response to the transaction handler processing a transaction of the user, and a portal coupled to the transaction handler to provide the advertisement for presentation to the user in connection with information about the transaction of the user. In one example, the profile includes a plurality of values representing aggregated spending of the user in various areas to summarize the transactions of the user.

Claims

1. A method, comprising:

providing a computing apparatus comprising

a transaction handler configured in an electronic payment processing network in which the transaction handler interconnects issuer processors and acquirer processors in processing authorizations of payment transactions between consumer accounts controlled by the issuer processor and merchant accounts controlled by the acquirer processors,

a data warehouse coupled with the transaction handler and storing

first transaction data recording payment transactions of a plurality of first users processed by the transaction handler during a first period of time, and

second transaction data recording payment transactions of a second user processed by the transaction handler during a second period of time, and

a profile generator coupled with the data warehouse, and

a portal coupled with the transaction handler;

aggregating by the profile generator the payment transactions of the plurality of first users according to user and merchant category to evaluate a plurality of variables, wherein the variables include spending frequency variables and spending amount variables;

excluding one or more variables on the basis of a diversity index, the diversity index itself based on a Gini coefficient;

performing by the profile generator a factor analysis of a result of the aggregating to evaluate the plurality of variables;

identifying a set of factor definitions from the factor analysis, wherein each factor defined by the set of factor definitions is a function of the plurality of variables;

receiving, by the transaction handler, an authorization request for a first transaction of the second user transmitted in the electronic payment processing network from a transaction terminal comprising a point of sale terminal;

computing, by the computing apparatus, a plurality of values corresponding to a plurality of factors defined by the set of factor definitions by applying the set of factor definitions to the payment transactions of the second user made during the second period of time;

in response to receiving the authorization request,

identifying, by the computing apparatus, an advertisement for a first advertiser of a plurality of advertisers based at least in part on a profile of the second user containing the plurality of values, including;

determining that the first transaction satisfies conditions specified by the first advertiser prior to the receiving the authorization request, and

communicating, by the transaction handler using the electronic payment processing network, with an issuer processor to obtain an authorization response;

in response to receiving the authorization response from the issuer processor,

transmitting by the transaction handler the authorization response to the transaction terminal via the electronic payment processing network, and

instructing, by the transaction handler, the portal to push the advertisement to the transaction terminal outside the electronic payment processing network in connection with the authorization response;

wherein the transaction terminal is configured to present the advertisement in connection with the authorization response.

2. The method of claim 1, wherein the advertisement comprises at least an offer selected from the group consisting of:

discount, incentive, reward, coupon, gift, cash back, benefit, product, and service.

3. The method of claim 1, further comprising:

in response to a user selection of the advertisement, storing an offer provided in the advertisement in an account of the user.

4. The method of claim 3, further comprising:

providing a benefit of the offer to the user in response to a payment transaction processed by the transaction handler for a purchase relevant to the advertisement.

5. The method of claim 3, further comprising:

transmitting a coupon providing the offer to a mobile phone of the user in response to a payment transaction processed by the transaction handler for a purchase relevant to the advertisement, wherein the coupon is usable in connection with the first transaction.

6. The method of claim 1, wherein transactions processed by the transaction handler are classified in a plurality of merchant categories;

the plurality of values are fewer than the plurality of merchant categories to summarize aggregated spending in the plurality of merchant categories; and

each of the plurality of values indicates a level of aggregated spending of the user.

7. A non-transitory computer storage medium storing instructions which, when executed on a computer system, cause the computer system to:

provide a computing apparatus comprising;

a transaction handler configured in an electronic payment processing network in which the transaction handler interconnects issuer processors and acquirer processors in processing authorizations of payment transactions between consumer accounts controlled by the issuer processor and merchant accounts controlled by the acquirer processors,

a data warehouse coupled with the transaction handler and storing

first transaction data recording payment transactions of a plurality of first users processed by the transaction handler during a first period of time, and

second transaction data recording payment transactions of a second user processed by the transaction handler during a second period of time, and

a profile generator coupled with the data warehouse, and

a portal coupled with the transaction handler;

aggregate by the profile generator the payment transactions of the plurality of first users according to user and merchant category to evaluate a plurality of variables, wherein the variables include spending frequency variables and spending amount variables;

exclude one or more variables on the basis of a diversity index, the diversity index itself based on a Gini coefficient;

perform by the profile generator a factor analysis of a result of the aggregating to evaluate the plurality of variables;

identify a set of factor definitions from the factor analysis, wherein each factor defined by the set of factor definitions is a function of the plurality of variables;

receive, by the transaction handler, an authorization request for a first transaction of the second user transmitted in the electronic payment processing network from a transaction terminal comprising a point of sale terminal;

compute by the computing apparatus, a plurality of values corresponding to a plurality of factors defined by the set of factor definitions by applying the set of factor definitions to the payment transactions of the second user made during the second period of time;

in response to receiving the authorization request,

identify by the computing apparatus an advertisement for a first advertiser of a plurality of advertisers based at least in part on a profile of the second user containing the plurality of values, including;

determine that the first transaction satisfies conditions specified by the first advertiser prior to the receiving the authorization request, and

communicate by the transaction handler using the electronic payment processing network, with an issuer processor to obtain an authorization response;

in response to receiving the authorization response from the issuer processor,

transmitting by the transaction handler the authorization response to the transaction terminal via the electronic payment processing network; and

instructing, by the transaction handler, the portal to push the advertisement to the transaction terminal outside the electronic payment processing network in connection with the authorization response;

wherein the transaction terminal is configured to present the advertisement in connection with the authorization response.

9. The computer storage medium of claim 7, wherein the advertisement comprises at least an offer selected from the group consisting of:

discount, incentive, reward, coupon, gift, cash back, benefit, product, and service.

10. The computer storage medium of claim 7, wherein the instructions are further configured to instruct the computer system to:

in response to a user selection of the advertisement, store an offer provided in the advertisement in an account of the user.

11. The computer storage medium of claim 10, wherein the instructions are further configured to instruct the computer system to:

provide a benefit of the offer to the user in response to a payment transaction processed by the transaction handler for a purchase relevant to the advertisement.

12. The computer storage medium of claim 10, wherein the instructions are further configured to instruct the computer system to:

transmit a coupon providing the offer to a mobile phone of the user in response to a payment transaction processed by the transaction handler for a purchase relevant to the advertisement, wherein the coupon is usable in connection with the first transaction.

13. The computer storage medium of claim 7, wherein transactions processed by the transaction handler are classified in a plurality of merchant categories;

the plurality of values are fewer than the plurality of merchant categories to summarize aggregated spending in the plurality of merchant categories; and

each of the plurality of values indicates a level of aggregated spending of the user.

8. A system, comprising:

a transaction handler configured in an electronic payment processing network in which the transaction handler interconnects issuer processors and acquirer processors in processing authorizations of payment transactions between consumer accounts controlled by the issuer processor and merchant accounts controlled by the acquirer processors;

a data warehouse coupled with the transaction handler and storing

first transaction data recording payment transactions of a plurality of first users processed at the transaction handler during a first period of time, and

second transaction data recording payment transactions of a second user processed by the transaction handler during a second period of time, and;

a profile generator coupled with the data warehouse to

aggregate the payment transactions of the plurality of first users according to user and merchant category to evaluate a plurality of variables, wherein the variables include spending frequency variables and spending amount variables,

exclude one or more variables on the basis of a diversity index, the diversity index itself based on a Gini coefficient,

perform a factor analysis of a result of the aggregating to evaluate the plurality of variables, and

identify a set of factor definitions from the factor analysis, wherein each factor defined by the set of factor definitions is a function of the plurality of variables;

wherein in response to the transaction handler receiving an authorization request for a first transaction of the second user transmitted in the electronic payment processing network from a transaction terminal comprising a point of sale terminal,

the profile generator computes a plurality of values corresponding to a plurality of factors defined by the set of factor definitions by applying the set of factor definitions to the payment transactions of the second user made during the second period of time, an advertisement selector coupled to the profile generator identifies an advertisement for a first advertiser of a plurality of advertisers based at least in part on a profile of the second user containing the plurality of values,

the transaction handler communicates, using the electronic payment processing network, with an issuer processor to obtain an authorization response; and

a portal coupled to the transaction handler, wherein in response to receiving the authorization response from the issuer processor,

the transaction handler transmits the authorization response to the transaction terminal via the electronic payment processing network, and

the transaction handler instructs the portal to push the advertisement to the transaction terminal outside the electronic payment processing network in connection with the authorization response;

wherein the transaction terminal is configured to present the advertisement in connection with the authorization response.

14. The system of claim 8, wherein the advertisement comprises at least an offer selected from the group consisting of:

discount, incentive, reward, coupon, gift, cash back, benefit, product, and service.

15. The system of claim 8, further configured to:

in response to a user selection of the advertisement, store an offer provided in the advertisement in an account of the user.

16. The system of claim 15, further configured to:

provide a benefit of the offer to the user in response to a payment transaction processed by the transaction handler for a purchase relevant to the advertisement.

17. The system of claim 15, further configured to:

transmit a coupon providing the offer to a mobile phone of the user in response to a payment transaction processed by the transaction handler for a purchase relevant to the advertisement, wherein the coupon is usable in connection with the first transaction.

18. The system of claim 8, wherein transactions processed by the transaction handler are classified in a plurality of merchant categories;

the plurality of values are fewer than the plurality of merchant categories to summarize aggregated spending in the plurality of merchant categories; and

each of the plurality of values indicates a level of aggregated spending of the user.