System and method for advertisement transmission and display

• US 9,355,405 B2
• Filed: 07/26/2013
• Issued: 05/31/2016
• Est. Priority Date: 02/05/2008
• Status: Active Grant

• Current Assignee: StratosAudio, Inc.
• Original Assignee: StratosAudio, Inc.
• Inventors: Christensen, Kelly M., Hansen, John Phillip, Mock, Thomas Daniel
• Primary Examiner(s): Ortiz Ditren, Belix M
• Application Number:
  US13/952,506
• Publication Number:
  US 20130311278A1
• Time in Patent Office: 1,040 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G11C 11/4076 Timing circuits for regeneration management G11C11/406
• CPC Class Codes: G11C 11/4096 Input/output [I/O] data management or control circuits, e.g. reading or writing circuits, I/O drivers or bit-line switches
• CPC Class Codes: G11C 2207/2254 Calibration
• CPC Class Codes: G11C 7/1066 Output synchronization
• CPC Class Codes: G11C 7/1078 Data input circuits, e.g. write amplifiers, data input buffers, data input registers, data input level conversion circuits
• CPC Class Codes: G11C 7/1096 Write circuits, e.g. I/O line write drivers
• CPC Class Codes: G11C 7/22 Read-write [R-W] timing or clocking circuits; Read-write [R-W] control signal generators or management
• CPC Class Codes: G11C 7/222 Clock generating, synchronizing or distributing circuits within memory device
• CPC Class Codes: H04L 67/00 Network arrangements or protocols for supporting network services or applications user-to-user messaging H04L51/00; network arrangements, protocols or services for supporting real-time applications in data packet communications networks H04L65/00

Abstract

The disclosure herein provides systems and methods for a media enhancement system configured to associate a secondary media signal (for example, the secondary media signal can comprise an advertisement) to a primary media signal (for example, a radio broadcast). The disclosure herein additionally provides systems and methods for a media enhancement system that enables the generating, transmitting, displaying, and/or responding to a plurality of associated and/or unassociated secondary media signals, based on a primary media content from a primary media signal, user characteristics (for example, demographic and/or geographic information), and/or third-party preferences (for example, the goals of advertisers). The secondary media signals can be used to enhance the primary media content already being provided to the user on a user device. The secondary media signals can also be used to create psychological associations or relationships with the primary media content already being provided to the user.

Claims

1. A system for combining multiple media content in a receiving device, the system comprising:

at least one communications element that;

receives a first media stream comprising at least a first media content;

receives a second media content obtained via a secondary media content stream discrete from the first media stream;

receives uniquely identifying data specific to the second media content; and

receives at least one criteria correlated to the second media content;

an evaluation module comprising at least one computer processor and associated location determination hardware that enables determination of a location of the receiving device, the location determination hardware utilizing at least one of the following to determine the location of the receiving device;

a GPS system, a triangulation system, a geographic location system, wherein the evaluation module evaluates the at least one criteria in reference to at least the location of the receiving device determined by the location determination hardware;

an outputting device corollary to the receiving device, wherein the outputting device presents, in substantial concurrence, the first media content and the second media content, wherein the presentation of the second media content is based at least partly on the evaluation of the at least one criteria in reference to at least the location of the receiving device determined by the location determination hardware;

an input module that detects a selection associated with at least the second media content, enabling generation of a response corollary to the selection; and

a transmission module that sends the response comprising at least the uniquely identifying data associated with the second media content.

2. The system of claim 1, wherein the transmission module sends at least one of the following to a media stream association system:

an identification of receipt of the first media stream, a receiving device status.

3. The system of claim 1, wherein the outputting device corollary to the receiving device obtains data specific to an instance of outputting of the second media content, the input module detects a response corollary to the second media content, and the transmission module sends at least the data specific to the instance of outputting to a computer server.

4. The system of claim 1, wherein the response further comprises data that enables identification of a responder.

5. A method for associating secondary media content identifiers in a computing device with at least one of a plurality of broadcast segments, the method comprising:

storing, in an electronic memory, secondary media content identifiers, each secondary media content identifier being associated with at least one of a plurality of secondary media content;

storing, in the electronic memory, using one or more computer processors, broadcast segment identifying elements, each broadcast segment identifying element being associated with at least one of the plurality of broadcast segments;

storing, in the electronic memory, a location of the computing device, the location of the computing device derived at least in part utilizing at least one of the following to determine the location of the computing device;

a GPS system, a triangulation system, a geographic location system;

associating, using the computing device, at least one of the secondary media content identifiers with at least one of the broadcast segment identifying elements, the association enabling identification of usage responsive to at least one of the following;

specific associations of secondary media content with broadcast segments, the location of the computing device; and

storing, in the electronic memory, at least part of the association enabling identification of usage.

6. The method of claim 5, wherein the storing of the media content identifiers and the storing of the broadcast segment identifying elements are managed by a single entity.

7. The method of claim 5, wherein the storing of the media content identifiers and the storing of the broadcast segment identifying elements are managed by discrete entities.

8. The method of claim 5, wherein the association enabling identification of the usage is performed in relation to at least one specific instance from the plurality of broadcast segments.

9. The method of claim 5, further comprising:

receiving a response corollary to at least one of the plurality of secondary media content; and

updating at least one of the following;

the media content identifiers, the broadcast segment identifying elements, the location of the computing device.

10. The method of claim 5, further comprising generating a report based at least in part on the association enabling identification of usage responsive to at least one of the following:

specific associations of secondary media content with broadcast segments, the location of the computing device.

11. The method of claim 5, further comprising storing an identification of a responder.

12. A method for combining multiple media obtained from a broadcast stream, the method comprising:

receiving, using an electronic receiving device, at least a first media content from a broadcast stream;

receiving, using the electronic receiving device, at least a second media content, the second media content received discretely from the first media content;

determining uniquely identifying data specific to at least the second media content;

determining a location of the electronic receiving device utilizing at least one of the following to determine the location of the electronic receiving device;

a GPS system, a triangulation system, a geographic location system;

presenting concurrently the first media content and the second media content using an electronic output device;

detecting at least a response input responsive to the second media content; and

transmitting electronically to a computer server a response message comprising at least the uniquely identifying data specific to at least the second media content and the location of the electronic receiving device.

13. The method of claim 12, further comprising determining an identification of a specific instance of the first media content.

14. The method of claim 13, wherein the response message further comprises at least one of the following:

the identification of the specific instance of the first media content, data that enables identification of a responder.

15. The method of claim 12, further comprising outputting of the first media content and second media content based on at least one criteria.

16. The method of claim 12, further comprising storing at least one of the first media content the second media content, the location of the electronic receiving device.

17. The method of claim 15, further comprising obtaining the at least one criteria for the outputting of the second media content in association with at least one specific broadcast segment.

18. The method of claim 17, wherein the at least one criteria is obtained externally.

19. The method of claim 17, wherein the at least one criteria is obtained internally.

20. The method of claim 15, wherein the at least one criteria is obtained using at least one of the following:

a first communications method used to obtain the first media content, a second communications method used to obtain the second media content, internal generation.