Determining related content to serve based on connectivity

• US 9,369,354 B1
• Filed: 11/14/2013
• Issued: 06/14/2016
• Est. Priority Date: 11/14/2013
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Sargin, Mehmet Emre, Tseytlin, Yan
• Primary Examiner(s): Wang, Liangche A
• Application Number:
  US14/080,190
• Time in Patent Office: 943 Days
• Field of Search: 709/223, 709/224, 709/238
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A system and method for determining related content to serve based on connectivity is provided. The system includes a connectivity analyzer to analyze an aspect of the connectivity of the detected access to the content sharing service; a vector aggregator to create an access vector based on the analyzed aspect of the connectivity; and a related content retriever to retrieve related content based on the access vector.

Claims

1. A system comprising:

a memory to store instructions; and

a processor, coupled to the memory, to execute the instructions to;

determine an access to media content of a content sharing service;

determine parameters associated with the access to the media content, wherein the parameters comprise a user device associated with the access and a time associated with the access;

create access data based on the determined parameters associated with the access to the media content;

associate the access data with a user;

storing the access data in a data store;

determine another access to other media content of the content sharing service, the another access associated with the user,

analyzing the access data to create selection criteria in view of the another access to the other media content; and

determine additional media content to provide to a user device associated with the user in view of the selection criteria.

2. The system of claim 1, wherein the processor is further to:

determine a recommendation of the additional media content to provide the user device associated with the user, wherein the access data is specific to the user.

3. The system of claim 1, wherein the parameters comprise a connection speed associated with the access.

4. The system of claim 1, wherein the parameters comprise a day of a week of the access.

5. The system of claim 1, wherein the processor is further to assign predefined weightings to the parameters to create the access data.

6. The system of claim 1, wherein the processor is further to determine features associated with the media content associated with the access.

7. The system of claim 6, wherein the processor is further to correlate the access data with the features associated with the media content.

8. The system of claim 1, wherein the user device associated with the access and the user device associated with the user are different user devices.

9. A method comprising:

determining, by a processor, an access to media content of a content sharing service;

determining parameters associated with the access to the media content, wherein the parameters comprise a user device associated with the access and a time associated with the access;

creating access data based on the determined parameters associated with the access to the media content;

associating the access data with a user;

storing the access data in a data store;

determining another access to other media content of the content sharing service, the another access associated with the user;

analyzing the access data to create selection criteria in view of the another access to the other media content; and

determining a recommendation of additional media content to provide to a user device associated with the user in view of the selection criteria.

10. The method of claim 9, further comprising:

determining if a learning mode or a recommending mode is set;

in response to the learning mode being set,

determining features associated with the media content accessed via the content sharing service, and

associating the features of the media content with the access data in the data store; and

in response to the recommending mode being set,

analyzing the access data to create selection criteria, and

determining the additional media content in view of the selection criteria.

11. The method of claim 9, wherein the access data is specific to the user.

12. The method of claim 9, wherein the user device associated with the access and the user device associated with the user are different user devices.

13. The method of claim 9, wherein the parameters comprise a connection speed associated with the access.

14. The method of claim 9, wherein the user device associated with the access and the user device associated with the user are a same user devices.

15. The method of claim 9, wherein the parameters comprise a day of the access.

16. The method of claim 10, wherein in response to the learning mode being set, correlating the features associated with the media content with the access data.

17. The method of claim 9, further comprising:

determining additional media content to provide to the user device associated with the user in view of the selection criteria.

18. The method of claim 16, wherein in response to the learning mode being set, updating the access data subsequent to correlating the features associated with the media content with the access data.

19. A non-transitory computer readable medium storing instructions, that, when executed by a processor, cause the processor to:

determine, by the processor, an access to media content of a content sharing service;

determine parameters associated with the access to the media content, wherein the parameters comprise a user device associated with the access and a time associated with the access;

create access data based on the determined parameters associated with the access to the media content;

associate the access data with a user;

storing the access data in a data store;

determine another access to other media content of the content sharing service, the another access associated with the user,

analyze the access data to create selection criteria in view of the another access to the other media content; and

determine additional media content to provide to a user device associated with the user in view of the selection criteria.

20. The non-transitory computer readable medium of claim 19, the processor further to determine a recommendation of the additional media content to provide to the user device associated with the user based.