×

Matching advertising to game play content

  • US 9,373,127 B2
  • Filed: 09/26/2011
  • Issued: 06/21/2016
  • Est. Priority Date: 04/04/2011
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • receiving a play including a first selection criterion, a second selection criterion, and a user move from a client device, the first selection criterion including a ranking standard indicative of a relationship rank between one or more advertiser and a gaming provider, the second selection criterion including a price standard, the user move comprising first letter elements from a set of letter elements forming a partial word and a second letter element associated with a previously played user move, the first letter elements and the second letter element forming a word from the partial word, the word having a predefined meaning;

    retrieving a first advertisement having content relating to the word, a second advertisement having content relating to the word, and a selection specification;

    selecting one of the first selection criterion and the second selection criterion according to the selection specification to determine a preferred selection criterion;

    using at least one processor, evaluating the first advertisement and the second advertisement according to the preferred selection criterion, to produce a first valuation and a second valuation respectively; and

    in response to the evaluating, causing presentation of the first advertisement at the client device when, according to the preferred selection criterion, the first valuation exceeds the second valuation.

View all claims
  • 5 Assignments
Timeline View
Assignment View
    ×
    ×