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Dynamically displaying personalized content in an immersive environment

  • US 9,381,438 B2
  • Filed: 11/07/2007
  • Issued: 07/05/2016
  • Est. Priority Date: 11/07/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method to selectively tailor content to users of a virtual environment, based on relevance to user contexts outside of the virtual environment, the computer-implemented method comprising:

  • concurrently outputting, to each of a first user, a second user, and a third user, a plurality of avatars proximate to one another in a virtual environment, the plurality of avatars including a first avatar of the first user, a second avatar of the second user, and a third avatar of the third user;

    determining that a first content element is relevant to each of the first, second, and third users, based on user context indicators describing contexts of the first, second, and third users, respectively, outside of the virtual environment, and based further on a content descriptor of the first content element;

    upon determining that the first content element is relevant to the first, second and third users, concurrently outputting the first content element to the first, second, and third users, without modification;

    determining that a second content element is relevant to the first user, is only partially relevant to the second user, and is irrelevant to the third user, based on the user context indicators of the first, second, and third users, and based further on a content descriptor of the second content element; and

    upon determining that the second content element bears relevance to the first user, bears partial relevance to the second user, and bears no relevance to the third user, then concurrently and by operation of one or more computer processors;

    outputting the second content element to the first user without modification;

    outputting the second content element to the second user with modification in order to increase relevance of the second content element to the second user, without requiring intervention from the second user; and

    precluding the second content element from being output to the third user altogether, without requiring intervention from the third user.

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