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Monitoring media exposure using wireless communications

  • US 9,386,111 B2
  • Filed: 12/15/2014
  • Issued: 07/05/2016
  • Est. Priority Date: 12/16/2011
  • Status: Active Grant
First Claim
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1. A method to collect media exposure data, comprising:

  • collecting a cookie at a client device based on media accessed via a web page at the client device;

    selecting a portable device identifier at the client device, the portable device identifier corresponding to a closest one of a plurality of portable devices in wireless communication with the client device, the portable device identifier associated with a particular person; and

    in response to instructions embedded in the media, sending a hypertext transfer protocol (HTTP) request to a server, the HTTP request including the cookie, the portable device identifier, and information identifying exposure to the media.

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