System and method for hyper local advertisements in a mobile communication network

• US 9,390,433 B2
• Filed: 12/05/2011
• Issued: 07/12/2016
• Est. Priority Date: 12/05/2011
• Status: Active Grant

• Current Assignee: Thryv, Inc. (Mudrick Capital Management LP)
• Original Assignee: YellowPages.com LLC (Mudrick Capital Management LP)
• Inventors: Williams, David Lothele, Chandran, Rohan Koduvayur Krishnan, Chong, Kelvin Voon-Kit, Mandyam, Srinivas A., Vedati, Krishna, Kurtz, David, Daswani, Susheel
• Primary Examiner(s): Hamilton, Matthew L
• Application Number:
  US13/311,509
• Publication Number:
  US 20130144717A1
• Time in Patent Office: 1,681 Days
• Field of Search: 705/14
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

Systems and methods are provided to transmit advertisements to users of mobile communications networks based, at least in part, on such users'"'"' real-time geospatial location and known interests. Advertisers transmit advertisements, such as directory listings, coupons, offers and promotions to a mobile advertising service. Each advertisement is associated with at least one geospatial location and at least one category. Users of mobile communication networks submit queries, via their mobile devices, to the mobile adverting service for advertisements relevant to the users'"'"' current geospatial location and interests. Advertisements meeting query criteria are selected and transmitted to the users'"'"' mobile devices.

Claims

1. A method comprising:

receiving a plurality of advertisements from a plurality of business entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category;

receiving, via a wireless communication network, from a mobile device associated with a user, a local advertisement query submitted with a first application of the mobile device at a first time and at a first location, wherein the query comprises an identification of the user, the first application installed and being executed on the mobile device;

inferring, by a computing device, a set of one or more categories of interest to the user based at least in part on the local advertisement query and/or one or more other actions of the user with the mobile device;

receiving, by the computing device, via the wireless communication network, a second location of the mobile device at a second time after the first time, wherein the second location is a geospatial location that is different from the first location, the received second location is determined by a global positioning system (GPS) device of the mobile device of the user;

selecting, by the computing device, one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the second location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one inferred category of interest of the set of one or more categories of interest to the user, the at least one inferred category of interest having been inferred based at least in part on the local advertisement query and/or the one or more other actions of the user with the mobile device; and

transmitting, via the wireless communication network, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements to be presented by causing a second application installed on the mobile device to open and display, on a display device of the mobile device, the respective advertisement details without user interaction, wherein the second application is different from the first application.

2. The method of claim 1, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the mobile device'"'"'s geospatial location where the respective advertisement location of the one advertisement of the plurality of advertisements is at a distance from the mobile device'"'"'s geospatial location less than a threshold distance.

3. The method of claim 2, wherein the local advertisement query additionally comprises the threshold distance.

4. The method of claim 2, wherein the threshold distance is a predetermined default distance.

5. The method of claim 1, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the mobile device'"'"'s geospatial location where the respective advertisement location of the one advertisement of the plurality of advertisements falls within a bounded geospatial area in which the mobile device is located.

6. The method of claim 5, wherein the bounded geospatial area is of a type selected from a list comprising:

a neighborhood, a city, and/or a state.

7. The method of claim 2, wherein the local advertisement query additionally comprises the at least one inferred category of interest to the user.

8. The method of claim 1, wherein the at least one inferred category of interest to the user comprises a list of categories associated with the user.

9. The method of claim 1, wherein the at least one inferred category of interest to the user comprises a list of categories associated with the user and a context of the user.

10. The method of claim 9, wherein the context of the user comprises at least one context attribute selected from a list comprising:

the user'"'"'s geospatial location, a date, a day, a time of day, and/or a social context.

11. The method of claim 1, wherein the respective advertisement details of the one advertisement of the plurality of advertisements comprise respective temporal criteria that define an instance in which the one advertisement of the plurality of advertisements is active, wherein in an instance in which a current date and time associated with the mobile device does not match the respective temporal criteria of the one advertisement, the one advertisement is not selected and is not transmitted to the mobile device.

12. The method of claim 1, further comprising:

selecting, temporal criteria of the one advertisement of the plurality of advertisements from a list comprising;

a date, a time, a date and time, a day, a range of dates, a range of times, a range of dates and times, and/or a range of days.

13. The method of claim 1, additionally comprising:

storing, by the computing device, the plurality of advertisements on at least one adverting database, such that each respective advertisement of the plurality of advertisements is stored in association with a respective one entity of the plurality of entities from which the respective advertisement was received.

14. The method of claim 1, further comprising:

selecting at least two advertisements of the plurality of advertisements; and

ordering, by the computing device, the at least two advertisements of the plurality of advertisements into an order, such that the respective advertisement details of the at least two advertisements of the plurality of advertisements are transmitted to the mobile device in the order of the at least two advertisements.

15. The method of claim 14, wherein each of the at least two advertisements of the plurality of advertisements is ordered based on a respective distance between the respective advertisement location for the respective advertisement and the geospatial location of the mobile device.

16. The method of claim 14, wherein each of the at least two advertisements of the plurality of advertisements is ordered based on a respective relationship of the respective advertisement category of the respective advertisement and a list of categories associated with the user.

17. The method of claim 1, wherein the local advertisement query is not received from the mobile device, the method additionally comprising:

detecting, by the computing device, an event relating to the mobile device; and

in response to detecting the event relating to the mobile device, generating, by the computing device, the local advertisement query.

18. The method of claim 17, wherein the event relating to the mobile device is selected from a list comprising:

a lapse of time, a change in the geospatial location the mobile device, and/or an access of a mobile application by the mobile device.

19. A non-transitory computer-readable storage medium storing computer-readable instructions, which when executed, cause a system to perform:

receiving a plurality of advertisements from a plurality of business entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category;

receiving, via a wireless communication network, from a mobile device associated with a user, a local advertisement query submitted with a first application of the mobile device at a first time and at a first location, wherein the query comprises an identification of the user, the first application installed and being executed on the mobile device;

inferring a set of one or more categories of interest to the user based at least in part on the local advertisement query and/or one or more other actions of the user with the mobile device;

receiving, via the wireless communication network, a second location of the mobile device at a second time after the first time, wherein the second location is a geospatial location that is different from the first location, the received second location is determined by a global positioning system (GPS) device of the mobile device of the user;

selecting one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the second location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one inferred category of interest of the set of one or more categories of interest to the user, the at least one inferred category of interest having been inferred based at least in part on the local advertisement query and/or the one or more other actions of the user with the mobile device; and

transmitting, via the wireless communication network to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements to be presented by causing a second application installed on the mobile device to open and display, on a display device of the mobile device, the respective advertisement details without user interaction wherein the second application is different from the first application.

20. A computer system comprising:

a memory; and

at least one processor coupled to the memory to;

receive a plurality of advertisements from a plurality of business entities, each respective advertisement of the plurality of advertisements comprising respective advertisement details, a respective advertisement location and a respective advertisement category;

receive, via a wireless communication network, from a mobile device associated with a user, a local advertisement query submitted with a first application of the mobile device at a first time and at a first location, wherein the query comprises an identification of the user, the first application installed and being executed on the mobile device;

infer a set of one or more categories of interest to the user based at least in part on the local advertisement query and/or one or more other actions of the user with the mobile device;

receive, via the wireless communication network, a second location of the mobile device at a second time after the first time, wherein the second location is a geospatial location that is different from the first location, the received second location is determined by a global positioning system (GPS) device of the mobile device of the user

select one advertisement of the plurality of advertisements, wherein the respective advertisement location of the one advertisement of the plurality of advertisements relates to the second location and the respective advertisement category of the one advertisement of the plurality of advertisements relates to at least one inferred category of interest of the set of one or more categories of interest to the user, the at least one inferred category of interest having been inferred based at least in part on the local advertisement query and/or the one or more other actions of the user with the mobile device; and

transmit, via the wireless communication network, to the mobile device, the respective advertisement details of the one advertisement of the plurality of advertisements to be presented by causing a second application installed on the mobile device to open and display, on a display device of the mobile device, the respective advertisement details without user interaction wherein the second application is different from the first application.