Search engine that identifies and uses social networks in communications, retrieval, and electronic commerce

• US 9,396,269 B2
• Filed: 06/28/2006
• Issued: 07/19/2016
• Est. Priority Date: 06/28/2006
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Meek, Christopher A., Horvitz, Eric J., Goodman, Joshua T., Flake, Gary W., Hurst-Hiller, Oliver, Gupta, Anoop, Naam, Ramez, Moss, Kenneth A., Gates, William H. III, Platt, John C., Griffin, Trenholme J., Brunell, Bradly A.
• Primary Examiner(s): HASAN, SYED HAROON
• Application Number:
  US11/427,288
• Publication Number:
  US 20080005072A1
• Time in Patent Office: 3,674 Days
• Field of Search: 707/706, 707/708, 707/732, 707/736, 707/999.001, 707/999.003, 707/999.1
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Architecture that monitors interaction data (e.g., search queries, query results and click-through rates), and provides users with links to other users that fall into similar categories with respect to the foregoing monitored activities (e.g., providing links to individuals and groups that share common interests and/or profiles). A search engine can be interactively coupled with one or more social networks, and that maps individuals and/or groups within respective social networks to subsets of categories associated with searches. A database stores mapped information which can be continuously updated and reorganized as links within the system mapping become stronger or weaker. The architecture can comprise a social network system that includes a database for mapping search-related information to an entity of a social network, and a search component for processing a search query for search results and returning a link to an entity of a social network based on the search query.

Claims

1. A system comprising:

one or more processors;

a database that stores maps of associations between search-related information and entities that are members of a social network; and

memory storing computer-readable instructions by the one or more processors to perform operations including;

performing an analysis of at least one of terms or phrases of searches performed by a plurality of members of the social network to infer interests of the plurality of members;

determining, based on the analysis, that a first number of the searches is associated with a first interest, the first number of the searches being performed by a first group of members included in the social network;

determining, based on the analysis, that a second number of the searches is associated with a second interest, the second number of the searches being performed by a second group of members included in the social network;

forming, in the database, a first subnetwork of the social network, the first subnetwork including the first group of members;

forming, in the database, a second subnetwork of the social network, the second subnetwork including the second group of members;

receiving a search query from a user;

determining search results responsive to the search query;

returning the determined search results;

determining that the search query corresponds with the first interest; and

returning, at least partly in response to determining that the search query corresponds with the first interest, a link to at least one member of the first group of members.

2. The system of claim 1, wherein an entity of the entities of the social network includes an individual or a group of individuals that are members of the social network.

3. The system of claim 1, wherein the operations further include facilitating execution of a background search in connection with interaction between the user and an entity of the entities of the social network.

4. The system of claim 3, wherein the interaction comprises an instant messaging session.

5. The system of claim 1, wherein the operations further include mapping the user to a category of search-related information associated with the search query.

6. The system of claim 1, wherein the operations further include mapping, in the database, an entity of the entities of the social network based at least in part on prior search queries of the entity.

7. The system of claim 1, wherein the operations further include dynamically reorganizing the maps of associations based on a strengthening or a weakening of a correlation between an entity of the entities of the social network and a category of information.

8. The system of claim 1, wherein the computer-readable instructions include one or more components utilized in a collaboration application.

9. The system of claim 1, wherein the search-related information includes one or more topics of interest associated with a work project, the user is a manager of the work project, and the operations further include:

assigning a weighting to an individual topic of interest of the one or more topics of interest, the individual topic of interest being associated with a milestone of the work project and a deadline for satisfying the milestone;

adjusting the weighting of the individual topic of interest as the work project temporally approaches the deadline for satisfying the milestone; and

in response to an additional search query from the manager, returning an additional link to an employee associated with the work project based on the maps, the employee being an entity of the entities of the social network.

10. The system of claim 1, wherein the operations further include facilitating execution of a background search in connection with communications between two or more of the entities, wherein the results of the background search are cached and dynamically displayed to at least one of the entities.

11. The system of claim 1, wherein the operations further include:

analyzing one or more search results or one or more search queries by an entity of the entities of the social network; and

predicting a likelihood that the entity and at least one other entity of the entities of the social network have a social relationship.

12. The system of claim 1, wherein the search-related information comprises one or more categories associated with previously performed searches.

13. The system of claim 1, wherein returning the link to the at least one member of the first group of members of the included in the social network comprises returning a single link associated with multiple members of the first group of members.

14. A computer-implemented method comprising:

performing an analysis of at least one of terms or phrases of searches performed by a plurality of members of a social network to infer interests of the plurality of members;

determining, based on the analysis, that a first number of the searches is associated with a first topic of interest, the first number of the searches being performed by a first group of members included in the social network;

determining, based on the analysis, that a second number of the searches is associated with a second topic of interest, the second number of the searches being performed by a second group of members included in the social network;

receiving a search query from a user;

in response to receiving the search query;

determining, by a computer, search results responsive to the search query;

returning, by the computer, the determined search results;

accessing, by the computer, a database of mapping information, wherein the mapping information maps the first group of members included in the social network with the first topic of interest and the second group of members included in the social network with the second topic of interest;

forming, by the computer and in the database, a first subnetwork of the social network, the first subnetwork including the first group of members included in the social network;

forming, by the computer and in the database, a second subnetwork of the social network, the second subnetwork including the second group of members included in the social network;

determining, by the computer, that the search query matches the first topic of interest; and

returning, by the computer and at least partly in response to determining that the search query matches the first topic of interest, a link to at least one member of the first subnetwork of the social network.

15. The method of claim 14, wherein the processing of the search query is executed as a background operation during a communications session between the user and a member of the social network, wherein the search query is based at least in part on phrases used for communication between the user and the member of the social network during the communications session.

16. The method of claim 14, further comprising presenting an advertisement to at least one of the members of the social network based on the search query.

17. The method of claim 14, further comprising personalizing the search query based on indexed files local to a system of the user.

18. The method of claim 14, the social network including a plurality of subnetworks, the method further comprising:

determining that at least a subset of the members of the social network are interacting in such a way as to satisfy a threshold of interest with respect to an additional topic of interest; and

in response to the threshold of interest being satisfied, automatically forming a new subnetwork of the social network based on the additional topic of interest.

19. A method comprising:

under control of one or more processors configured with executable instructions;

performing an analysis of at least one of terms or phrases of searches performed by a plurality of members of the social network to infer interests of the plurality of members;

determining, based on the analysis, that a number of the searches is associated with a topic of interest, the number of the searches being performed by a group of members included in the social network;

storing mapping information in a database, the mapping information indicating that the group of members included in the social network is associated with the topic of interest;

forming a subnetwork of the social network including the group of the members of the social network;

receiving a search query from a user of the social network;

determining search results responsive to the search query;

returning the search results to the user of the social network;

determining that the search query matches the topic of interest; and

returning, to the user of the social network, a link associated with the group of members of the social network at least partly in response to determining that the search query matches the topic of interest.

20. The method of claim 19, further comprising generating a buddy list for the user of the social network that includes one or more other users of the social network that also share the topic of interest.