System and method for receiving targeted content on a portable electronic device

• US 9,396,471 B1
• Filed: 09/12/2012
• Issued: 07/19/2016
• Est. Priority Date: 02/06/2001
• Status: Active Grant

• Current Assignee: NEXRF Corp.
• Original Assignee: NEXRF Corp.
• Inventors: Kerr, Michael A.
• Primary Examiner(s): D'Agostino, Paul A
• Assistant Examiner(s): Gray, Brandon
• Application Number:
  US13/612,564
• Time in Patent Office: 1,406 Days
• Field of Search: 463/39, 463/40, 463/42, 463/43
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G07C 9/00 Individual registration on entry or exit
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Abstract

A system and method for generating a mobile autonomous dynamic graphical user interface is described. An illustrative system comprises a location-capable component, a user preference module, a server, a means for generating a display menu, and a wireless formatting engine. The location-capable component determines a location for a wireless device. The user preference module includes a variety of user preferences. The server selects targeted content based on the user preferences and the location of the wireless device. The selected content includes at least one user selectable menu button. A display menu is generated that includes the user selectable button. The wireless formatting engine formats the display menu and selected content for the wireless device.

Claims

1. A portable electronic device, comprising:

a location identifying device that indicates a location of the portable electronic device and communicates the location of the portable electronic device to a networked component;

a processor that presents a plurality of targeted content items, in which at least one targeted content item is associated with at least one group profile;

the networked component selecting targeted content items based on the indoor location of the portable electronic device, a geofence associated with a targeted content item, and at least one group profile associated with the portable electronic device;

the networked component generating a dynamic graphical user interface (GUI), in which a first dynamic GUI corresponding to a first group profile that is served to the portable electronic device is different from a second dynamic GUI corresponding to a second group profile that is served to a second portable electronic device at approximately the same indoor location, when the group profiles are different; and

a first display associated with the portable electronic device that displays the targeted content items corresponding to the first dynamic GUI, when the portable electronic device enters or exits the geofence associated with the targeted content items.

2. The portable electronic device of claim 1, wherein the networked component is associated with a casino, and wherein the location identifying device indicates the location of the portable electronic device in a casino environment.

3. The portable electronic device of claim 1, wherein the first group profile includes a first user profile created by a merchant.

4. The portable electronic device of claim 1, wherein the first group profile includes a second user profile created by the user.

5. The portable electronic device of claim 1, wherein the targeted content items are further selected based on a set of device constraints of the portable electronic device.

6. The portable electronic device of claim 5, wherein the device constraints include a bandwidth constraint, a screen size, a processing speed, and a memory size.

7. The portable electronic device of claim 1, wherein the targeted content items are further selected based on a current time.

8. A portable electronic device, comprising:

a location identifying device indicating a location of the portable electronic device and communicating the location of the portable electronic device to a networked component;

a processor that presents a plurality of targeted content items, in which at least one targeted content item is associated with at least one group profile;

the networked component selecting targeted content items based on the indoor location of each the portable electronic device, a geofence associated with a targeted content item, and at least one group profile associated with the portable electronic device;

the networked component generating a dynamic graphical user interface (GUI), in which a first dynamic GUI corresponding to a first group profile that is served to the portable electronic device is different from a second dynamic GUI corresponding to a second group profile that is served to a second portable electronic device at approximately the same indoor location, when the group profiles are different; and

a first display associated with the portable electronic device that displays the targeted content items corresponding to the first dynamic GUI, when the portable electronic device enters or exits the geofence associated with the targeted content items; and

wherein the targeted content items includes a user selectable menu that receives a location-specific order from the portable electronic device, wherein the menu includes a plurality of menu options based on the user profile and the location of the portable electronic device.

9. The portable electronic device of claim 8, wherein the networked component is associated with a casino, and wherein the location identifying device indicates the location of the portable electronic device in a casino environment.

10. The portable electronic device of claim 8, wherein the first group profile includes a first user profile created by a merchant.

11. The portable electronic device of claim 8, wherein the first group profile includes a second user profile created by the user.

12. The portable electronic device of claim 8, wherein the targeted content items are further selected based on a set of device constraints of the portable electronic device.

13. The portable electronic device of claim 12, wherein the device constraints include a bandwidth constraint, a screen size, a processing speed, and a memory size.

14. The portable electronic device of claim 8, wherein the targeted content items are further selected based on a current time.

15. A method for receiving targeted content on a portable electronic device, comprising:

determining a location of the portable electronic device and communicating the location of the portable electronic device to a networked component;

receiving a plurality of targeted content items from the networked component, in which at least one targeted content item is associated with at least one group profile;

enabling the networked component to select targeted content based on the indoor location of the portable electronic device, a geofence associated with the targeted content, and at least one group profile associated with the portable electronic device;

enabling the networked component to generate a dynamic graphical user interface (GUI), in which a first dynamic GUI corresponding to a first group profile that is served to the portable electronic device is different from a second dynamic GUI corresponding to a second group profile that is served to a second portable electronic device at approximately the same indoor location, when the group profiles are different;

storing the targeted content items in a portable electronic device memory; and

presenting the targeted content items on a display associated with the portable electronic device, when the portable electronic device enters or exits the geofence associated with the targeted content items.

16. The method of claim 15, wherein the targeted content items includes a user selectable menu that receives a location-specific order from the portable electronic device, wherein the menu includes one or more menu options based on the group profile and the location of the portable electronic device.

17. The method of claim 15, wherein the first group profile includes a first user profile created by a merchant.

18. The method of claim 17, further comprising:

enabling the user of the portable electronic device to create a second user profile; and

communicating the second user profile to the networked component, wherein the first group profile includes the second user profile.

19. The method of claim 15, wherein the targeted content is further selected based on a set of device constraints of the portable electronic device.

20. The method of claim 19, wherein the device constraints include a bandwidth constraint, a screen size, a processing speed, and a memory size.