Methods and apparatus for using user engagement to provide content presentation

  • US 9,398,335 B2
  • Filed: 11/29/2012
  • Issued: 07/19/2016
  • Est. Priority Date: 11/29/2012
  • Status: Active Grant
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First Claim
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1. A method of providing content, comprising:

  • determining an engagement level at a first time;

    comparing the engagement level to an engagement threshold to determine if the engagement level is less than the engagement threshold at the first time, wherein the engagement level is based at least on two or more contextual items associated with presentation of content by a content providing device;

    storing a marker associated with the content at the first time in storage when it is determined that the engagement level is less that the engagement threshold at the first time;

    determining whether the engagement level at a second time is greater than or equal to the engagement threshold; and

    modifying one or more presentation attributes of the content upon the determination that the engagement level is less than the engagement threshold at the first time, wherein the modifying further comprises focusing auditory presentation of the content away from a first user.

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