Visualizing reach of posted content in a social networking system

• US 9,430,439 B2
• Filed: 11/29/2012
• Issued: 08/30/2016
• Est. Priority Date: 09/09/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Morris, Robyn David
• Primary Examiner(s): To, Jennifer
• Assistant Examiner(s): Molina, Hugo
• Application Number:
  US13/689,441
• Publication Number:
  US 20140149888A1
• Time in Patent Office: 1,370 Days
• US Class Current: 1/1
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 43/045 for graphical visualisation of monitoring data
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to users within a time period before the users interact with the content are recorded. As users interact with the content, additional data describing the interactions with the content and the users interacting with the content are stored. Various metrics may be determined from the data describing interactions with the content. For example including virality metrics and reach metrics, may be determined and presented to the user that posted the content.

Claims

1. A method comprising:

receiving content from a posting user for presentation in a social networking system as a content item;

sending the content item for display to a first set of users of the social networking system who are directly connected to the posting user in the social networking system;

receiving information about one or more interactions with the content item by one or more of the first set of users;

based on one or more of the interactions, sending one or more communications for display associated with the content item to a second set of users of the social networking system who are indirectly connected to the posting user in the social networking system;

determining a direct reach of the content item in the social networking system based on the first set of users, the direct reach comprising a total number of the first set of users that interacted with the content item, the direct reach of the content item describing a number of users in the first set of users performing a specified type of interaction with the content item, and the number of users is grouped based on connections between the posting user and the users in the first set of users performing the specified type of interaction with the content item;

determining an indirect reach of the content item in the social networking system based on the second set of users, the indirect reach comprising a total number of the second set of users that interacted with the content item as a result of the posting user providing the content to the social networking system; and

sending for display a data graph to the posting user, the data graph based in part on reach data about the reach of the content item, the reach data comprising the determined direct reach and the determined indirect reach, the data graph presenting the total number of the first set of users that interacted with the content item and the total number of the second set of users that interacted with the content item as a result of the posting user providing the content to the social networking system.

2. The method of claim 1, wherein determining the indirect reach of the content item in the social networking system based on the second set of users comprises:

determining information about one or more interactions with the content item by one or more of the second set of users.

3. The method of claim 1, further comprising:

receiving a request to post a derivative of the content item from a different posting user of the social networking system;

sending the derivative of the content item for display to an additional set of users of the social networking system;

receiving information about one or more interactions with the derivative of the content item by one or more of the additional set of users;

based on one or more of the interactions, sending one or more communications associated with the derivative of the content item for display to a second additional set of users of the social networking system;

determining a direct reach of the derivative of the content item in the social networking system based on the first set of users;

determining an indirect reach of the content item in the social networking system based on the second set of users; and

sending for display to the different posting user information about the reach of the derivative of the content item, the reach comprising the determined direct reach and the determined indirect reach.

4. The method of claim 3, further comprising:

modifying the information about the reach of the content item based on the information about the reach of the derivative of the content item.

5. A method comprising:

receiving a request from a posting user to post content to a social networking system as a content item;

providing the content item for presentation to a first set of users of the social networking system that are directly connected to the posting user within the social networking system;

receiving information about one or more interactions with the content item by one or more of the first set of users;

providing the content item for presentation to a second set of users of the social networking system who are connected to one or more of the first set of users that interacted with the content item and the second set of users are indirectly connected to the posting user in the social networking system;

receiving information about one or more interactions with the content item from one or more of the second set of users;

receiving a request from the posting user for reach information about the content item;

determining reach data comprising information about a total number of the first set of users that interacted with the content item and a total number of the second set of users that interacted with the content item as a result of the posting user providing the content to the social networking system, the reach data describing direct reach of the content item and indirect reach of the content item, the direct reach of the content item describing a number of users in the first set of users performing a specified type of interaction with the content item, and the number of users is grouped based on connections between the posting user and the users in the first set of users performing the specified type of interaction with the content item; and

sending for display a data graph to the posting user, the data graph based in part on reach data about the reach of the content item, the reach data comprising the determined direct reach and the determined indirect reach, the data graph presenting the total number of the first set of users that interacted with the content item and the total number of the second set of users that interacted with the content item as a result of the posting user providing the content to the social networking system.

6. The method of claim 5, wherein the request includes one or more parameters selected from the group consisting of:

a data type, a graphic type, a metric type, one or more filter criteria, and any combination thereof.

7. The method of claim 5, further comprising:

receiving a request to post a derivative of the content item from a different posting user of the social networking system;

providing the derivative of the content item for presentation to an additional set of users of the social networking system that are connected to the different posting user;

receiving information about one or more interactions with the additional content item by one or more of the additional set of users;

providing the derivative content item for presentation to a second additional set of users of the social networking system that are connected to one or more of the additional set of users that interacted with the derivative of the content item;

receiving information about one or more interactions with the derivative of the content item from one or more of the second additional set of users;

receiving a request from the different posting user for reach information about the derivative of the content item;

determining reach data of the derivative of the content item comprising information about a number of the additional set of users that interacted with the derivative of the content item and a number of the second additional set of users that interacted with the derivative of the content item; and

sending the reach data for display to the different posting user.

8. The method of claim 7, further comprising:

modifying the reach data based on the reach data of the derivative of the content item.

9. The method of claim 5, wherein the type of interaction is specified by the request with the content item.

10. The method of claim 5, wherein the reach data identifies a number of the first set of users that interacted with the content item having a type of connection to the posting user, the type of connection identified by the request.

11. The method of claim 10, wherein the reach data identifies a number of the second set of users that interacted with the content item having the type of connection to the posting user.

12. A method comprising:

transmitting content from a user of a social networking system user to the social networking system for presentation to users of the social networking system as a content item;

receiving a request to visualize interactions with the content item by users of the social networking system after presentation of the content item;

sending the request to the social networking system;

determining data associated with the content item identifying social networking system users interacting with the content item and interactions with the content item, the determined data based in part on reach data received from the social networking system, the reach data comprising;

direct reach data about the reach of the content item comprising a total number of a first set of users that interacted with the content item and are directly connected to the user in the social networking system, the direct reach of the content item describing a number of users in the first set of users performing a specified type of interaction with the content item, and the number of users is grouped based on connections between the user and the users in the first set of users performing the specified type of interaction with the content item, and

indirect reach data about the reach of the content item comprising a total number of a second set of users who are connected to one or more of the first set of users that interacted with the content item as a result of the user providing the content to the social networking system; and

presenting the data associated with the content item to the user in a data graph, the data including the total number of the first set of users that interacted with the content item and the total number of the second set of users that interacted with the content item as a result of the user providing the content to the social networking system.

13. The method of claim 12, wherein the data identifies a number of unique social networking system users performing the specified type of interaction with the content item.

14. The method of claim 13, wherein the type of interaction is selected from a group consisting of:

sharing, selecting, viewing, expressing a preference, and

any combination thereof.

15. The method of claim 13, wherein the data identifies a rate at which the content item is distributed to users of the social networking system.