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Method and apparatus for tracking and reporting social impact of food products

  • US 9,436,920 B2
  • Filed: 07/12/2012
  • Issued: 09/06/2016
  • Est. Priority Date: 11/02/2000
  • Status: Active Grant
First Claim
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1. An apparatus, comprising:

  • a hand-held device including;

    a display; and

    one or more input devices to sense product identification indicia associated with or affixed to an agricultural food product that is grown or raised in an agricultural operation, the agricultural operation being in a series of agricultural operations defining a chain of custody of the agricultural food product;

    the hand-held device including at least one processor to;

    a) determine a machine-readable identification code from the product identification indicia;

    b) send the identification code to at least one remote server;

    c) receive, from the at least one remote server, information that is associated with the agricultural food product, the information including social impact information that is associated with the production of the agricultural food product at the agricultural operation in the chain of custody of the agricultural food product, wherein the social impact information is generated by an automatic, computerized process; and

    d) display at least some of the received social impact information on the display of the hand-held device in human readable form.

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